Online Pharmacy Business Model

1. GROUP MEMBERS
Muhammad Shaheer | Muhammad Ali Jehangir | Mujeeb Ahmed Farees
SMARTMEDIC
THE SMART WAY TO HEAL

2. NEEDS & PROBLEMS

3. Traffic
TRAFFIC

4. TIME

5. CONVENIENCE

6. EASE OF ACCESS

7. AVAILABILITY

8. Authenticity
Fake Medicine “Harm “
“Not Heal”

9. ◉ Readily Available
◉ Convenient
◉ No Traffic Hassle
◉ Easily Accessible
◉ No Time Constraints
◉ Pharmacist
◉ Recurring Order Processor
Big Idea-An Online Pharmacy

10. Vision of the business
To provide an innovative solution for
pharmaceutical industry which would
alleviate the inconvenience &
availability while at the same time
benefitting the stakeholders in
general.

11. Mission of the business
Our mission is to provide quality
products to the customer’s doorstep
through efficient use of resources and
innovation

12. What do we offer?
Services
◉ Online medicines services
◉ Home delivery
◉ Prescription review by
pharmacist
◉ Pill reminder for chronic
diseases
Products
◉ Prescription medicines
◉ OTC Medicines
◉ Health Supplements
◉ Nutraceuticals
◉ Health Monitoring
Equipments

13. Fully compliant e-pharmacy
(healthcare at your fingertips)
Buy prescription drugs
online for chronic diseases,
as well as buy supplements
and devices
Value for money: exciting
discounts, delivery at doorstep,
authenticity guaranteed
Health supplements and
prescription drugs with
discounts. Store prescription
and purchase history with easy
retrieval over the cloud
Prescription upload through
convenient methods
Notifications for regulating
medication routines, ensuring
compliance with prescribed
treatment
Initially limited to Karachi
Counseling
How are we different?

14. Never take a pill that has more side effects than you have symptoms
How are we different?
FIVE RIGHTS
Right Patient
Right Drug
Right Dose
Right Route
Right Time

15. Authentic
Guaranteed Product
Authenticity
Accessible
Easy, Hasslefree Purchases
Availability
Easy Availability of low consumption
medicines & niche products
Convenience
Easy to Order & delivered at doorstep
USPs

16. Freeing senior citizens from
dependencies by providing
easy online buying of
medicines and health
supplements and to follow
the physician recommended
medication regimen
OLD AGE PROFESSIONALS HOUSEWIFE
Overloaded with office work
and often forget to buy
medicine? Let us manage this
with ePharmacy alert system
that ensures you never miss a
dose. Buy prescribed medicine
online.
Buy medicines and
healthcare supplements at
substantial savings. Also
ensure wellness of the Family
with better health
compliance
Target Audience

17. Compliance Reminders
for medicine refills
Free Counseling for
healthy lifestyle
Potential Discounts
for frequent buyers
Home delivery ensures
medicines at doorsteps
Systematic transit of medicines
for preserving efficacy
Upload multiple prescriptions
for yourself, family & friends
and get Medicines delivered
directly to them!
Benefits & Offerings

18. 1
2
3
Add health
products, devices,
and aids to the Cart
4
Review your
order and
savings!
5
Pay securely through
Cash-on-Delivery,
Credit/Debit Card or
Internet Banking
6
Sign up and upload your prescription
Whatsapp your prescription
Call to order
Search products
through an online
library
Our pharmacist reads,
re-writes/transcribes
and readies your
medicines
How it works?

19. How it works?

20. Infrastructure

21. BUSINESS DIVISIONS
MUJEEB
Finance Department
SHAHEER
IT Operations
ALI
Operations Department

22. Companies Selected for Products
GLAXOSMITHKLINE
ABBOTT LAB PAK LTD
MARTIN DOW LIMITED
NOVARTIS PH.PAK LT
SANOFI-AVENTIS PAK
PFIZER INC
BAYER PAK PVT LTD
GETZ PHARMA
HILTON
PHARMEVO PVT. LTD.
OBS
SAMI
BOSCH
GLOBAL PHARMA
ATCO
MACTER
HIGHNOON
INDUS
GENIX PHARMA
NABIQASIM
THE SEARLE COMPANY

23. Inventory Maintained A/C
Therapeutic Class
● Systemic Anti-Infectives
● Alimentary T.&
Metabolism
● Cardiovascular System
● Nervous System
Continuous Inventory
Maintained
● Respiratory System
● Musculo-Skeletal System
Seasonal Base
Inventory Maintained
● Dermatologicals
● Blood + B.Forming Organs
● G.U.System & Sex
Hormones
● Parasitology
● Sensory Organs
● Systemic Hormones
● Diagnostic Agents
Minimum Inventory
Maintained

24. Questionnaire Response Analysis

25. DEMOGRAPHICS

26. Gender

28. Area

31. Need Fulfilment

36. Products & Services

44. Consideration to be Charged

47. Long-Term
Sustainability

49. Other Perspective

51. Area Selection
◉ In trail phase it runs in one area of Karachi i.e.
Defense or Gulshan
◉ Then cover the whole Karachi after successful
trial run
◉ Then in last phase cover the Major cities of
Pakistan.

52. Resources
◉ Warehouses 1 -2
◉ Medicine Stock Rs.125,000
◉ Pharmacists 1 - 3
◉ Riders 2 - 8
◉ Computers 1 - 3
◉ Internet Connections 1 - 2
◉ Server 1
◉ Domain Name 1

53. Resources

54. Investment Plan
Expenditures Year 1 Year 2 Year 3
Pharmacy License 10,000 - -
Rent Advance 90,000 99,000 -
Medicine Stock 125,000 125,000 -
Domain Name 1000 - -
Computers 30,000 30,000 -
Internet Connection 3000 3000 -
Total 259,000 257,000 -

55. Communication
Media Platforms
● Medical Magazine & Pharmaguide
● Sunday Magazine
● Social Media Campaign (Posts regarding the Mobile application and its usage
benefits and App features)
● In-store promotion (Standees and pamphlets to create customers awareness
about online Pharmacy and a barcode to download the mobile app)
Interactive mobile apps features
● Search & Buy Medicine
● Pill reminder according to profile update on App
● Medicine refill reminders will be sent automatically
● Give basic disease info dictionary
● Cost comparison of different brand name having same generic

56. Marketing Mix
Promotion
For making medicine
affordable (Fill
prescriptions and earn
points after 10 points
get discount of 5%)
Place
Website & Mobile app
Pricing
Competitive
Margins
Product
● Prescription
Medicine
● OTC medicine
● Nutraceutical &
Health supplement
● Medical Devices

57. Marketing Budget
Expenditures Year 1 Year 2 Year 3
Social Media 150,000 150,000 150,000
Digital Marketing 100,000 100,000 100,000
Health Magazine 50,000 50,000 50,000
Pharmacy Guidebook 100,000 100,000 100,000
Flyers 50,000 50,000 50,000
Promotions & Discount 150,000 300,000 500,000
Total 600,000 750,000 950,000

58. Cost Stream
Expenditures Year 1 Year 2 Year 3
Warehouse(s) Rent 180,000 396,000 435,600
Utility Bills 120,000 240,000 240,000
Server Rent 6000 6000 6000
Internet Charges 9000 18,000 18,000
Pharmacists’ Salaries 270,000 682,500 960,000
Riders’ Salaries 660,000 1,380,000 1,800,000
Fuel Allowance 495,000 1,035,000 1,350,000
Miscellaneous 40,000 55,000 70,000
Total 1,780,000 3,812,500 4,879,600

59. Revenue Stream
Expenditures Year 1 Year 2 Year 3
# of Orders 12,150 28,800 38,700
Avg. Value of
Single Order
1000 1000 1000
Revenue from
delivery (Rs.100)
1,215,000 2,880,000 3,870,000
Revenue from
medicines (15%)
1,822,500 4,320,000 5,805,000
Total Revenue 3,050,650 7,229,800 9,714,700

60. P&L Statement
Year 1 Year 2 Year 3
Revenue
Total Revenue 3,050,650 7,229,800 9,714,700
Expenses
Operating Expenses 1,780,000 3,812,500 4,879,600
Sales & Marketing 600,000 750,000 950,000
Total Expenses 2,599,000 4,764,500 5,759,600
Net Profit 670,650 2,667,300 3,885,100

61. Thank You