Retail Media Around the World.pdf
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Although the US leads the way with investment in retail media, the other parts of the world are not too far behind. Take a look at some of the trends from around the globe.
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Báo cáo thảo luận về các xu hướng và dự báo chính về chi tiêu quảng cáo trong năm 2024 trở đi. Báo cáo cung cấp dự báo cho các lĩnh vực truyền thông khác nhau, chẳng hạn như kỹ thuật số, truyền hình, báo in, ngoài trời, âm thanh và điện ảnh. Nó đề cập rằng:
Quảng cáo toàn cầu sẽ tăng 4,6% vào năm 2024, vượt mức tăng trưởng kinh tế dự kiến là 2,9%.
Chi tiêu cho quảng cáo kỹ thuật số sẽ tăng 6,5% vào năm 2024, đạt 442,6 tỷ USD và lần đầu tiên chiếm hơn 60% chi tiêu quảng cáo toàn cầu.
Châu Mỹ được dự đoán là khu vực năng động nhất về mức tăng trưởng chi tiêu quảng cáo vào năm 2024.
Báo cáo cũng đề cập đến các lĩnh vực được dự đoán sẽ có mức tăng trưởng cao, như du lịch và vận tải, dược phẩm.
📈Nó kết luận rằng tăng trưởng toàn cầu về chi tiêu quảng cáo dự kiến sẽ tiếp tục với tốc độ tăng trưởng kép hàng năm là 4,4% trong ba năm, với việc Hoa Kỳ trở thành thị trường đầu tiên chi hơn 1.000 USD bình quân đầu người vào năm 2026.
Nguồn: dentsu
Trend summary 2022
This document provides a summary of trends for 2022 according to Ezra Eeman, Media Change Director. It identifies 8 key trends: 1) The ongoing impact of the pandemic on work and media habits. 2) Increased competition for consumer attention and financial resources between publishers pushing subscriptions and expanding media options. 3) Potential broader adoption of cryptocurrencies and their impact on payments and business models. 4) Experiments with blockchain technologies like NFTs and DAOs and their implications for content ownership models. 5) The growing importance of gaming and the amount of time spent in virtual worlds. 6) Uncertainty around the concept of the metaverse but potential impact on media consumption. 7) Dominance of short video formats like TikTok
Zia Wigder - eRetail Day México [Blended] Professional Experience
The document discusses trends in retail and ecommerce globally and in Mexico. It notes that overall retail will grow 3.5% in Mexico in 2023 while ecommerce grows 14.2%. It also discusses how brands are boosting revenues through social commerce on platforms like Instagram, messaging apps, group buying apps, and livestream shopping. Mexico is highlighted as overindexing on livestream commerce compared to other countries. The document then shifts to discussing the growth of retail media networks and how marketers are prioritizing spending on retail media alongside other channels in Mexico.
Jan Van Der Bergh Amsterdam.Jan2008
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. Currently there are over 80 million people in China's middle class, defined as having annual incomes between $7,792-$65,790, and this number is still rising rapidly. The emerging middle class in China represents a huge opportunity for foreign companies.
Croma - Analysis
1) The document discusses opportunities to increase footfalls at Croma stores through mobile applications, ecommerce, and social media.
2) It identifies three opportunity spaces: Facebook check-ins, a Croma-branded mobile game, and customer videos sharing purchase experiences.
3) The recommended solution is a mobile app integrating these features, allowing check-ins, photo sharing, game play, and technical reviews to engage customers.
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASE
Targeting Target with a 100 million dollar data breach
Federico Pigni1 • Marcin Bartosiak2 • Gabriele Piccoli3 • Blake Ives4
Published online: 16 November 2017
� Association for Information Technology Trust 2017
Abstract In January 2014, the CEO of the renowned U.S.
discount retailer Target wrote an open letter to its cus-
tomers apologizing for the massive data breach the com-
pany experienced during the 2013 holiday season.
Attackers were able to steal credit card data of 40 million
customers and more were probably at risk. Share prices,
profits, but above all reputation were all now at stake. How
did it happen? What was really stolen? What happened to
the data? How could Target win consumer confidence
back? While the company managed the consequences of
the attack, and operations were slowly back to normal, in
the aftermath the data breach costs hundreds of million
dollars. Customers, banks, and all the major payment card
companies took legal action against Target. Some of these
litigations remained unsettled 3 years later. The importance
of the breach lays in its far broader consequences, rippling
through the U.S. Congress, and raising consumer and
industry awareness on cyber security. The case provides
substantial data and information, allowing students to step
into the shoes of Target executives as they seek answers to
the above questions.
Keywords Teaching case � Cyber security � Hacking �
Data breach � Target � Information systems
Introduction
On January 13th and 14th, 2014, Greg Steinhafel, Chair-
man, President, and CEO of Target, published an open
letter to customers (Steinhafel 2014) in The New York
Times, The Wall Street Journal, USA Today, and The
Washington Post, as well as in local papers of the firm’s 50
largest markets. In the letter, he apologized for the massive
data breach his company experienced during the 2013
holiday season.
Target learned in mid-December that criminals
forced their way into our systems, gaining access to
guest credit and debit card information. As a part of
the ongoing forensic investigation, it was determined
last week that certain guest information, including
names, mailing addresses, phone numbers or email
addresses, was also taken.
I know this breach has had a real impact on you,
creating a great deal of confusion and frustration. I
share those feelings. You expect more from us and
deserve better. We want to earn back your trust and
confidence and ensure that we deliver the Target
experience you know and love.
The breach, announced to the public 6 days before
Christmas, included credit card data from 40 million
customers. It was later discovered that data for another
70 million customers were also at risk.
& Federico Pigni
[email protected]
1 Grenoble Ecole de Management, 12, rue Pierre Sémard,
38000 Grenoble, France
2 Department of Economics and Management, University of
Pavia, Pavia, Italy
3 E.J. Ourso College of Business, Lo.
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASE
Targeting Target with a 100 million dollar data breach
Federico Pigni1 • Marcin Bartosiak2 • Gabriele Piccoli3 • Blake Ives4
Published online: 16 November 2017
� Association for Information Technology Trust 2017
Abstract In January 2014, the CEO of the renowned U.S.
discount retailer Target wrote an open letter to its cus-
tomers apologizing for the massive data breach the com-
pany experienced during the 2013 holiday season.
Attackers were able to steal credit card data of 40 million
customers and more were probably at risk. Share prices,
profits, but above all reputation were all now at stake. How
did it happen? What was really stolen? What happened to
the data? How could Target win consumer confidence
back? While the company managed the consequences of
the attack, and operations were slowly back to normal, in
the aftermath the data breach costs hundreds of million
dollars. Customers, banks, and all the major payment card
companies took legal action against Target. Some of these
litigations remained unsettled 3 years later. The importance
of the breach lays in its far broader consequences, rippling
through the U.S. Congress, and raising consumer and
industry awareness on cyber security. The case provides
substantial data and information, allowing students to step
into the shoes of Target executives as they seek answers to
the above questions.
Keywords Teaching case � Cyber security � Hacking �
Data breach � Target � Information systems
Introduction
On January 13th and 14th, 2014, Greg Steinhafel, Chair-
man, President, and CEO of Target, published an open
letter to customers (Steinhafel 2014) in The New York
Times, The Wall Street Journal, USA Today, and The
Washington Post, as well as in local papers of the firm’s 50
largest markets. In the letter, he apologized for the massive
data breach his company experienced during the 2013
holiday season.
Target learned in mid-December that criminals
forced their way into our systems, gaining access to
guest credit and debit card information. As a part of
the ongoing forensic investigation, it was determined
last week that certain guest information, including
names, mailing addresses, phone numbers or email
addresses, was also taken.
I know this breach has had a real impact on you,
creating a great deal of confusion and frustration. I
share those feelings. You expect more from us and
deserve better. We want to earn back your trust and
confidence and ensure that we deliver the Target
experience you know and love.
The breach, announced to the public 6 days before
Christmas, included credit card data from 40 million
customers. It was later discovered that data for another
70 million customers were also at risk.
& Federico Pigni
[email protected]
1 Grenoble Ecole de Management, 12, rue Pierre Sémard,
38000 Grenoble, France
2 Department of Economics and Management, University of
Pavia, Pavia, Italy
3 E.J. Ourso College of Business, Lo.
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASE
Targeting Target with a 100 million dollar data breach
Federico Pigni1 • Marcin Bartosiak2 • Gabriele Piccoli3 • Blake Ives4
Published online: 16 November 2017
� Association for Information Technology Trust 2017
Abstract In January 2014, the CEO of the renowned U.S.
discount retailer Target wrote an open letter to its cus-
tomers apologizing for the massive data breach the com-
pany experienced during the 2013 holiday season.
Attackers were able to steal credit card data of 40 million
customers and more were probably at risk. Share prices,
profits, but above all reputation were all now at stake. How
did it happen? What was really stolen? What happened to
the data? How could Target win consumer confidence
back? While the company managed the consequences of
the attack, and operations were slowly back to normal, in
the aftermath the data breach costs hundreds of million
dollars. Customers, banks, and all the major payment card
companies took legal action against Target. Some of these
litigations remained unsettled 3 years later. The importance
of the breach lays in its far broader consequences, rippling
through the U.S. Congress, and raising consumer and
industry awareness on cyber security. The case provides
substantial data and information, allowing students to step
into the shoes of Target executives as they seek answers to
the above questions.
Keywords Teaching case � Cyber security � Hacking �
Data breach � Target � Information systems
Introduction
On January 13th and 14th, 2014, Greg Steinhafel, Chair-
man, President, and CEO of Target, published an open
letter to customers (Steinhafel 2014) in The New York
Times, The Wall Street Journal, USA Today, and The
Washington Post, as well as in local papers of the firm’s 50
largest markets. In the letter, he apologized for the massive
data breach his company experienced during the 2013
holiday season.
Target learned in mid-December that criminals
forced their way into our systems, gaining access to
guest credit and debit card information. As a part of
the ongoing forensic investigation, it was determined
last week that certain guest information, including
names, mailing addresses, phone numbers or email
addresses, was also taken.
I know this breach has had a real impact on you,
creating a great deal of confusion and frustration. I
share those feelings. You expect more from us and
deserve better. We want to earn back your trust and
confidence and ensure that we deliver the Target
experience you know and love.
The breach, announced to the public 6 days before
Christmas, included credit card data from 40 million
customers. It was later discovered that data for another
70 million customers were also at risk.
& Federico Pigni
[email protected]
1 Grenoble Ecole de Management, 12, rue Pierre Sémard,
38000 Grenoble, France
2 Department of Economics and Management, University of
Pavia, Pavia, Italy
3 E.J. Ourso College of Business, Lo.
eMarketer Mexico eCommerce January 2013
Ecommerce in Mexico expanded faster than expected in 2012 due to increases in internet and mobile usage. However, online purchasing is much less common in Mexico than other large Latin American markets and has yet to reach maturity. Travel, events, and virtual goods are the top online purchase categories, but physical goods sellers are starting to see more success. The report examines factors that will influence future ecommerce growth in Mexico such as credit card penetration, alternative payment methods, and delivery infrastructure improvements. Ecommerce sales are projected to reach $7.98 billion in 2013 and continue growing at double-digit rates annually through 2016 when sales near $13 billion.
Activate Tech & Media Outlook 2019
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
Exploring the Lucrative Future of Influencer Marketing
Social media influencers have taken over influencer marketing by storm. In a recent report, Redseer estimates that influencer marketing would be worth $2.8 – 3.5 Bn in 2028 as more brands are leveraging the credibility of influencers to promote their products.
Jan Van Der Bergh Amsterdam Jan2008
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. It also notes that China's middle class has grown to over 80 million people and will continue rising rapidly.
MercadoLibre presentation; Stanford Graduate School of Business. March 2011
MercadoLibre was founded in 1999 to build an online marketplace in Latin America. It has since expanded to become the leading internet ecosystem in the region. It operates transactional marketplaces, payments processing services, online advertising, and web stores across most countries in Latin America. MercadoLibre has experienced strong growth, with over 50 million registered users, $3.4 billion in gross merchandise volume in 2010, and robust financial performance. It aims to continue growing by expanding into new categories and services both on and off its platform.
#LatamDigital Tech in Latin America
From BitPagos to BiM, Latin American innovators are taking advantage of high mobile penetration, a strong middle class and a unified culture to capture new opportunities in the digital economy.
What's Next: The Ogilvy Consulting Trends for 2019
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
Similar to Retail Media Around the World.pdf (20)
How Marketing Uses AI Top Data & Insights to Know.pdf
How Marketing Uses AI Top Data & Insights to Know.pdf
2011 Latin America Internet Market Research And Outlook
2011 Latin America Internet Market Research And Outlook
Global Ad Spend Forecasts - Shared by WorldLine Technology.pdf
Global Ad Spend Forecasts - Shared by WorldLine Technology.pdf
Zia Wigder - eRetail Day México [Blended] Professional Experience
Zia Wigder - eRetail Day México [Blended] Professional Experience
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASETargeting Target with a 100 million dollar da.docx
TEACHING CASETargeting Target with a 100 million dollar da.docx
Exploring the Lucrative Future of Influencer Marketing
Exploring the Lucrative Future of Influencer Marketing
MercadoLibre presentation; Stanford Graduate School of Business. March 2011
MercadoLibre presentation; Stanford Graduate School of Business. March 2011
What's Next: The Ogilvy Consulting Trends for 2019
What's Next: The Ogilvy Consulting Trends for 2019
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Retail Media Around the World.pdf
- 2. Retail media is the third fastest-growing advertising channel in 2023 after Digital OOH and CTV… Source: 2023 Global Mid-Year Forecast by GroupM
- 3. It is expected to reach $125.7 billion globally in 2023. Source: 2023 Global Mid-Year Forecast by GroupM
- 4. Here are the trends in retail media from around the world…
- 5. The US leads the way in retail media growth…
- 6. $45.15 bn expected retail media spending in 2023 in the US > $100 bn Source: Insider Intelligence expected retail media spending by 2027
- 7. Top Retail Media Networks in the US… Walmart Connect Target Roundel Kroger Precision Marketing #1 #2 #3 Source: Statista (2022) Amazon Instacart eBay #1 #2 #3 Brick & Mortar Digital
- 8. In Latin America, the size of the retail media market is estimated to be USD 1 billion
- 9. Top Retail Media Networks in LATAM… Mercado Libre Jumla Fabella #1 #2 #3 Source: Insider Intelligence, Sep 2023 #4 Walmart Mexico
- 10. In Europe, besides Amazon and eBay, domestic players are emerging with their own retail media offerings…
- 11. Retail media ad spend in Europe in 2022 €10 bn £2.7 bn Retail media ad spend in the UK in 2022
- 12. Top Domestic Retail Media Networks Zalando Carrefour #1 #2 Source: Statista (2022) Tesco Ocado #1 #2 Europe UK
- 13. Meanwhile, in Asia investment in retail media is rapidly growing…
- 14. projected share of all ad spend in China on retail media in 2023 38.1% Source: Insider Intelligence (2023)
- 15. of advertising decision makers are currently advertising on 1-3 retail media networks $$$$$ 88% Retail media advertising accounts for 1 in 5 advertising dollars spent Source: IAB SEA + India (2023) In South-East Asia & India…
- 16. Top Domestic Retail Media Networks in Asia Carousell Alibaba #1 #2 Source: IAB SEA + India (2023) Flipkart JD #3 #4 Grab Lazada Tokopedia Shopee #5 #6 #7 #8