The document discusses Retail Market Strategy and focuses on Toys "R" Us' Times Square location in New York City. It identifies the target market, store format, and bases of sustainable competitive advantage. Specifically, it provides details about the Times Square store, including its large size, cost, and both advantages and drawbacks of its location. The document suggests the Times Square store aims to change Toys "R" Us' image from crowded and overwhelming to fun and interesting. It also notes the store serves as a flagship location to showcase new products and the company in a new way.