1. PRESS COVERAGE: RetailAsiaExpo2012_HKCEC_Jun 12-14, 2012
1/ The Asset: Hong Kong’s first mobile wallet solution launched
http://www.theasset.com/article/22065.html
14 Jun 2012 by The Asset
ASAP Transaction Processing Corp Limited (ASAP TP), a transaction processing technology provider,
today unveiled nova.m, Hong Kong’s first mobile wallet solution for payments and loyalty programs.
ASAP TP will work closely with MasterCard Worldwide to roll-out nova.m using PayPass contactless
technology. Pre-engagement with retail merchants and transport partners is in progress to ensure that
nova.m is ready for consumer use at various touch points in the months to come.
“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-
payment transaction provisions, we believe we have a strong competitive proposition to enhance the
consumer experience both online and on the go,” said Ajmal Samuel, president & CEO at ASAP TP.
In addition to the mobile wallet solution, nova.m offers merchants significant value-added services as an
integrated part of any retail experience - whether it’s in-store, online, over-the-phone or through any
point-of-sales processing. While merchants will have the choice to accessing multiple funding sources
and service providers, consumers can experience simple and integrated loyalty platforms and
associated programs being offered by the merchants.
“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition,
MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the
benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau,
MasterCard Worldwide.
The solution meets rising consumer demands for a greater variety of cashless and speedier payment
options, more secure transactions, and convenience provided by the convergent approach to payments,
loyalty programs, bonus points, e-coupons, vouchers, and e-receipts. Its real time account and
customized information provide a comprehensive view of personal and linked accounts while also
displaying loyalty rewards status.
About Asset - The Asset Publishing and Research Ltd. is an integrated multi-media company serving
the elite community of leading corporate and financial decision makers in Asia. Since 1999 we have built
a powerful reputation for delivering authoritative unbiased coverage and independent research of Asia’s
financial industry
2. 2/ South China Morning Post: “Shop cash-free by using phone app”
(http://www.scmp.com/portal/site/SCMP/menuitem.2af62ecb329d3d7733492d9253a0a0a0/?vgnextoid=2af66f3edd
5e7310VgnVCM100000360a0a0aRCRD&ss=Hong+Kong&s=News)
Adrian Wan
Jun 14, 2012
Hong Kong's first mobile wallet system is now operational, allowing shoppers with smartphones to spend
without using physical cash at shops.
In the near future, they could also pay for their taxi rides using that.
Once the smartphone app, a software application called nova.m, is activated, users' bank and credit card
accounts can be linked to their smartphones.
They can then shop online and in real life, says ASAP Transaction Processing, the system's operator.
For real-world shopping, a "near field" communication tag attached to smartphones - provided to users in
selected shopping outlets - will allow shoppers to select the funding sources to activate on their phones.
"Near field" refers to a set of standards for smartphones and similar devices to establish radio
communication with each other by bringing them into close proximity.
"It replaces the swipe of credit cards," said Ajmal Samuel, president and chief executive of ASAP.
"The difference is [that] it gives you access to many funding sources, not just one credit card."
ASAP is in talks with Octopus, a card payment system operator, for the technology to be included as a
funding source for shopping and for use in taxis.
With regards to security, ASAP uses cloud computing technology to store users' personal banking
information. For their part, users could safeguard their personal data by not losing their phones, Samuel
said.
If users lose their smartphones, the mobile wallet system could be deactivated by calling ASAP's office,
Samuel said.
adrian.wan@scmp.com
3. 3/
ASAP Transaction Processing
Shop cash-free by using phone app
South China Morning Post (Full Content) | 14/06-12 06:54
Hong Kong's first mobile wallet system is now operational, allowing shoppers with smartphones to
spend without using physical cash at shops. In the near future, they could also pay for their taxi
rides using that.
...their smartphones. They can then shop online and in real life, says ASAP Transaction
Processing, the system's operator. For real-world shopping ,
Words matched: ASAP Transaction Translate Share Archive
Processing
Retail Asia Expo 2012: The Celebration Event for the Retail Trade in Asia-Pacific
Business News Asia | 13/06-12 15:46
HONG KONG, June 13, 2012 /PRNewswire-Asia/ — With more than 140 exhibiting companies and
over 8,000 retail decision-makers from chainstores, leading brands, advertising agencies and other
business areas, Retail Asia Expo 2012 opened on June 12 at the Hong Kong Convention and
Exhibition Centre.
...Society of Hong Kong; Mr. Ajmal Samuel, Chief Executive Officer, ASAP Transaction
Processing; Mr. Daniel Wan, President of Asia Society of Visual...
Words matched: ASAP Transaction
Processing Translate Share Archive
1 other source (Scoop Asia, {2}, ...)
亞洲零售博覽會 2012：亞太地區零售貿易盛會
MSN HK News | 13/06-12 14:48
香港 2012 年 6 月 13 日電 /美通社亞洲/ -- 亞洲零售博覽會 2012 於 6 月 12 日在香港會議展覽中心正
式揭幕。本屆博覽會吸引了 140 多家參展公司以及 8,000 多位來自連鎖商店、知名品牌、廣告公司
及其他業務領域的零售決策者。博覽會將於 2012 年 6 月 12 日至 6 月 14 日舉行，並首次推出「多渠
道零售論壇」。屆時，零售業的思想領袖將聚首一堂，在論壇活動中介紹這個千變萬化的零售市場最
新的發展狀況及行業趨勢。 參加亞洲零售博覽會 2012 開幕典禮的嘉賓包括香港立法會（功能界別 -
批發及零售界）議員方剛先生及 Diversified Events Hong Kong Ltd.
執行委員會成員莫乃光先生 ASAP Transaction Processing 公司行政總裁 Ajmal Samuel 先生
Words matched: ASAP Transaction
Processing Translate Share Archive
5 other sources (MSN 台灣 新聞, Finet, ...)
亞洲零售博覽會 2012：亞太地區零售貿易盛會 2012-06-13 12:21 香港 2012 年 6 月 13 日電 /美通社
亞洲/ -- 亞洲零售博覽會 2012 於 6 月 12 日在香港會議展覽中心正式揭幕。本屆博覽會吸引了 140 多
家參展公司以及 8,000 多位來自連鎖商店、知名品牌、廣告公司及其他業務領域的零售決策者。博覽
會將於 2012 年 6 月 12 日至 6 月 14 日舉行，並首次推出「多渠道零售論壇」。屆時，零售業的思想
領袖將聚首一堂，在論壇活動中介紹這個千變萬化的零售市場最新的發展狀況及行業趨勢。 參加亞
4. 洲零售博覽會
美通社（亚洲） (Trad.) | 13/06-12 12:21
香港 2012 年 6 月 13 日電 /美通社亞洲/ -- 亞洲零售博覽會 2012 於 6 月 12 日在香港會議展覽中心正
式揭幕。本屆博覽會吸引了 140 多家參展公司以及 8,000 多位來自連鎖商店、知名品牌、廣告公司
及其他業務領域的零售決策者。博覽會將於 2012 年 6 月 12 日至 6 月 14 日舉行，並首次推出「多渠
道零售論壇」。屆時，零售業的思想領袖將聚首一堂，在論壇活動中介紹這個千變萬化的零售市場最
新的發展狀況及行業趨勢。 參加亞洲零售博覽會 2012 開幕典禮的嘉賓包括香港立法會（功能界別 -
批發及零售界）議員方剛先生及 Diversified Events Hong Kong Ltd.
執行委員會成員莫乃光先生 ASAP Transaction Processing 公司行政總裁 Ajmal Samuel 先生
Words matched: ASAP Transaction Translate Share Archive
Processing
Retail Asia Expo 2012: The Celebration Event for the Retail Trade in Asia-Pacific 2012-06-13 12:20
HONG KONG, June 13, 2012 /PRNewswire-Asia/ -- With more than 140 exhibiting companies and
over 8,000 retail decision-makers from chainstores, leading b
美通社（亚洲） (Trad.) | 13/06-12 12:20
HONG KONG, June 13, 2012 /PRNewswire-Asia/ -- With more than 140 exhibiting companies and
over 8,000 retail decision-makers from chainstores, leading brands, advertising agencies and other
business areas, Retail Asia Expo 2012 opened on June 12 at the Hong Kong Convention and
Exhibition Centre.
...Society of Hong Kong; Mr. Ajmal Samuel, Chief Executive Officer, ASAP Transaction
Processing; Mr. Daniel Wan, President of Asia Society of Visual...
Words matched: ASAP Transaction Translate Share Archive
Processing
13/06-12 15:46 Business News Asia Retail Asia Expo 2012: The Celebration Event for the Retail Trade in Asia-Pacific
12/06-12 19:40 Scoop Asia
13/06-12 14:48 MSN HK News
13/06-12 13:15 MSN 台灣 新聞 亞洲零售博覽會 2012：亞太地區零售貿易盛會
13/06-12 12:35 Finet 亞洲零售博覽會 2012：亞太地區零售貿易盛會
13/06-12 12:32 財華網 亞洲零售博覽會 2012：亞太地區零售貿易盛會
13/06-12 12:21 Sina Taiwan 亞洲零售博覽會 2012：亞太地區零售貿易盛會
亞洲零售博覽會 2012：亞太地區零售貿易盛會
12/06-12 22:03
5. 4 / 环球财经(繁体)
(http://www.chineseworldnet.com/hk/stock/financeNewsGroup/pr_news_hk/2296927)
Scoop Asia
(http://news.scoopasia.com/index.php/news/retail_asia_expo_2012_the_celebration_event_for_the_retail_trade_in
_asia_pa/)
Press Releases
Retail Asia Expo 2012: The Celebration Event for the Retail Trade in Asia-Pacific
Hong Kong, 12 June 2012 -- With more than 140 exhibiting companies and over 8,000 retail decision-
makers from chainstores, leading brands, advertising agencies and other business areas, Retail Asia
Expo 2012 opened today at the Hong Kong Convention and Exhibition Centre. Running from 12 to 14
June 2012, for the first time, this year’s Expo also includes the Multi-Channel Retailing Conference,
bringing key retail industry thought leaders to present the latest trends and industry developments in a
market that is changing more rapidly now than ever before.
Guests attending the opening ceremony for Retail Asia Expo 2012 included Mr. Fang Kang, Vincent,
SBS, JP, Member of Legislative Council of Hong Kong; Mr. Matthew Pearce, Managing Director,
Diversified Events Hong Kong Ltd.; Mr. Charles Mok, Founding Chairman and current Executive
Committee Member of the Internet Society of Hong Kong; Mr. Ajmal Samuel, Chief Executive Officer,
ASAP Transaction Processing; Mr. Daniel Wan, President of Asia Society of Visual Merchandiser; Ms.
Ming Ming Zhou, Executive Director of Beijing Chamber of International Commerce; Mr. Jinxing Zhu,
Deputy Secretary-General of China General Chamber of Commerce; Ms. Anna Lin, Chief Executive
Officer of GS1 Hong Kong; Mr. Wesley Liu, Executive Committee Member of Hong Kong Interior Design
Association; Mr. PM Lai, Chairman of Hong Kong Retail Technology Industry Association; Mr. Douglas
Renwick, Chairman of Hong Kong Security Association; Ms. Gilly Wong, General Manager of MICE &
Cruise, Hong Kong Tourism Board; Mr. Burghardt Groeber, Vice President, APAC of hybris Software; Mr.
Tao Hua, President of Shenzhen Franchise Association and Mr. Matt Howland, Vice President of TIBCO
Loyalty Lab.
Mr. Vincent Fang Kang, SBS, JP, the Member of the Legislative Council of Hong Kong representing the
wholesale & retail industry said, “The Expo is in its fourth year and continues to grow bigger in the
number of visitors, exhibitors and speakers. The conference and assembled participants will help
retailers engage with the fact that their customers are evolving into ever more demanding digital
explorers, using all the resources of the internet and social media to make their purchase choices online
or offline. This year’s show will help retailers with all of their design and technology solutions to meet this
challenge.”
Speakers at the Multi-Channel Retailing Conference include Dene Rogers, Managing Director of Target;
Ross McDonald, Industry Leader, Local & Retail for Google; Shanthi Flynn, Vice President, HR Asia
Region for Walmart; Timothy Iu, Director of Market Management and Communications Greater China,
Swarovski Elements; Jayne Leung, Director North Asia with Facebook; and Jim Crawford, Executive
Director of the Global Retail Executives Council. Highlight topics in the Conference agenda include best
practice of merchant-centric transaction processing, design trends for retailing, how scent marketing
6. creates a unique retail experience, making profits with digital marketing and e-tailing, the fusion of store
design and technology, and success strategies for online shops: latest forms of consumer engagement
and retention.
Mr. Matthew Pearce, Managing Director of Diversified Events Hong Kong, concluded, “Asia Pacific is
both the largest and the fastest-growing retail region in the world, and the largest region worldwide for
retail sales since 2010. This is therefore this Expo is the key event for retailers in the region. With the
Multi-Channel Retailing Conference to bring added benefits, this is a must-attend event for anyone in or
involved with the retail sector.”
To learn more about Retail Asia Expo 2012, and get involved in Asia's Number One retailing event, go to
the official website: http://www.retailasiaexpo.com.
###
About Retail Asia Expo 2012:
About Retail Asia Expo
The Retail Asia Expo is supported by the Hong Kong Retail Management Association and from other
influential retail associations and media across the region. In 2011, Retail Asia Expo was honoured by
Trade Show Executive magazine for being the fastest growing trade show in Asia.
About Diversified Events
Diversified Events Hong Kong (http://www.divevents.com.hk) is a fast growing global business
communications company headquartered in the United States. Our acclaimed international portfolio
offers more than 60 face-to-face buying and selling opportunities and conference programs in Asia,
Australia, Europe and North America. These serve a broad spectrum of selected markets, from food to
fitness, healthcare, business management, construction, manufacturing, investments and franchising.
7. 5/ 环球财经(繁体) 亞洲零售博覽會 2012：亞太地區零售貿易盛會
[http://www.chineseworldnet.com/hk/stock/financeNewsGroup/pr_news_hk/2296927]
PRNewswireAsia
[http://www2.prnasia.com/xprn/storyCenter.do?method=loadWebPR&code=120282512&langId=1]
Retail Asia Expo 2012: The Celebration Event for the Retail Trade in Asia-Pacific
2012-06-13 12:20
HONG KONG, June 13, 2012 /PRNewswire-Asia/ -- With more than 140 exhibiting companies and over
8,000 retail decision-makers from chainstores, leading brands, advertising agencies and other business
areas, Retail Asia Expo 2012 opened on June 12 at the Hong Kong Convention and Exhibition Centre.
Running from 12 to 14 June 2012, for the first time, this year's Expo also includes the Multi-Channel
Retailing Conference, bringing key retail industry thought leaders to present the latest trends and
industry developments in a market that is changing more rapidly now than ever before.
Guests attending the opening ceremony for Retail Asia Expo 2012 included Mr. Fang Kang, Vincent,
SBS, JP, Member of Legislative Council of Hong Kong and Mr. Matthew Pearce, Managing Director,
Diversified Events Hong Kong Ltd.
Guests attending the opening ceremony for Retail Asia Expo 2012 included Mr. Fang Kang, Vincent,
SBS, JP, Member of Legislative Council of Hong Kong; Mr. Matthew Pearce, Managing Director,
Diversified Events Hong Kong Ltd.; Mr. Charles Mok, Founding Chairman and current Executive
Committee Member of the Internet Society of Hong Kong; Mr. Ajmal Samuel, Chief Executive Officer,
ASAP Transaction Processing; Mr. Daniel Wan, President of Asia Society of Visual Merchandiser; Ms.
Ming Ming Zhou, Executive Director of Beijing Chamber of International Commerce; Mr. Jinxing Zhu,
Deputy Secretary-General of China General Chamber of Commerce; Ms. Anna Lin, Chief Executive
Officer of GS1 Hong Kong; Mr. Wesley Liu, Executive Committee Member of Hong Kong Interior Design
Association; Mr. PM Lai, Chairman of Hong Kong Retail Technology Industry Association; Mr. Douglas
Renwick, Chairman of Hong Kong Security Association; Ms. Gilly Wong, General Manager of MICE &
Cruise, Hong Kong Tourism Board; Mr. Burghardt Groeber, Vice President, APAC of hybris Software; Mr.
Tao Hua, President of Shenzhen Franchise Association and Mr. Matt Howland, Vice President of TIBCO
Loyalty Lab.
8. Mr. Vincent Fang Kang, SBS, JP, the Member of the Legislative Council of Hong Kong representing the
wholesale & retail industry said, "The Expo is in its fourth year and continues to grow bigger in the
number of visitors, exhibitors and speakers. The conference and assembled participants will help
retailers engage with the fact that their customers are evolving into ever more demanding digital
explorers, using all the resources of the internet and social media to make their purchase choices online
or offline. This year's show will help retailers with all of their design and technology solutions to meet this
challenge."
Speakers at the Multi-Channel Retailing Conference include Dene Rogers, Managing Director of Target;
Ross McDonald, Industry Leader, Local & Retail for Google; Shanthi Flynn, Vice President, HR Asia
Region for Walmart; Timothy Iu, Director of Market Management and Communications Greater China,
Swarovski Elements; Jayne Leung, Director North Asia with Facebook; and Jim Crawford, Executive
Director of the Global Retail Executives Council. Highlight topics in the Conference agenda include best
practice of merchant-centric transaction processing, design trends for retailing, how scent marketing
creates a unique retail experience, making profits with digital marketing and e-tailing, the fusion of store
design and technology, and success strategies for online shops: latest forms of consumer engagement
and retention.
Mr. Matthew Pearce, Managing Director of Diversified Events Hong Kong, concluded, "Asia Pacific is
both the largest and the fastest-growing retail region in the world, and the largest region worldwide for
retail sales since 2010. This is therefore this Expo is the key event for retailers in the region. With the
Multi-Channel Retailing Conference to bring added benefits, this is a must-attend event for anyone in or
involved with the retail sector."
To learn more about Retail Asia Expo 2012, and get involved in Asia's Number One retailing event, go to
the official website: http://www.retailasiaexpo.com.
About Retail Asia Expo
The Retail Asia Expo is supported by the Hong Kong Retail Management Association and from other
influential retail associations and media across the region. In 2011, Retail Asia Expo was honoured by
Trade Show Executive magazine for being the fastest growing trade show in Asia.
About Diversified Events
Diversified Events Hong Kong (www.divevents.com.hk) is a fast growing global business
communications company headquartered in the United States. Our acclaimed international portfolio
offers more than 60 face-to-face buying and selling opportunities and conference programs in Asia,
Australia, Europe and North America. These serve a broad spectrum of selected markets, from food to
fitness, healthcare, business management, construction, manufacturing, investments and franchising.
Media Contacts
Fleishman-Hillard Hong Kong
Carmen Yu Shirley Lam
+852-2530-0229 +852-2111-3173
carmen.yu@fleishman.com shirley.lam@fleishman.com
SOURCE Retail Asia Expo 2012
9. 6/ PRNewswireAsia / 美通社（亚洲） (Trad.)
[http://www2.prnasia.com/xprn/storyCenter.do?method=loadWebPR&code=120282532&langId=3]
亞洲零售博覽會 2012：亞太地區零售貿易盛會
2012-06-13 12:21
香港 2012 年 6 月 13 日電 /美通社亞洲/ -- 亞洲零售博覽會 2012 於 6 月 12 日在香港會議展覽中心正式揭
幕。本屆博覽會吸引了 140 多家參展公司以及 8,000 多位來自連鎖商店、知名品牌、廣告公 司及其他業
務領域的零售決策者。博覽會將於 2012 年 6 月 12 日至 6 月 14 日舉行，並首次推出「多渠道零售論壇」。
屆時，零售業的思想領袖將聚首一堂，在 論壇活動中介紹這個千變萬化的零售市場最新的發展狀況及行業
趨勢。
參加亞洲零售博覽會 2012 開幕典禮的嘉賓包括香港立法會（功能界別 - 批發及零售界）議員方剛先生及
Diversified Events Hong Kong Ltd. 董事總經理 Matthew Pearce 先生。
參加本屆亞洲零售博覽會開幕典禮的嘉賓包括：香港立法會（功能界別-批發及零售界）議員方剛先生、
Diversified Events Hong Kong Ltd. 董事總經理 Matthew Pearce 先生、香港互聯網協會創會會長及執行委
員會成員莫乃光先生、ASAP Transaction Processing 公司行政總裁 Ajmal Samuel 先生、亞洲視覺設計師
協會總裁 Daniel Wan 先生、北京國際商會常務理事周明明小姐、中國商業聯合會副秘書長朱金興先生、
香港貨品編碼協會行政總裁林潔貽小姐、香港室內設計協會執行委員會成員 Wesley Liu 先生、香港零售
科技商會主席黎寶茗先生、香港保安業協會主席 Douglas Renwick 先生、香港旅遊發展局會議展覽及郵輪
業務總經理黃鳳嫺小姐、hybris Software 副總裁 Burghardt Groeber 先生、深圳市零售商業行業協會總裁
花濤先生及 TIBCO Loyalty Lab 副總裁 Matt Howland 先生。
代表零售及批發界的香港立法會委員、銀紫荊星章得主及太平紳士方剛先生表示：「亞洲零售博覽會如今
已邁進第四年，本屆博覽會將繼續吸引更多的參觀 者、參展商以及論壇講者前來參加。本次大會以及全體
與會者將幫助零售商了解現在的顧客取向。現在，零售業顧客正逐漸成要求更高的數碼媒體使用者，充分
11. 7/ Hong Kong Economic Journal, Jun4 14, 2012, Page A10
Headline: ASAP TP launches mobile wallet
12. 8-1/ FINEXTRA [http://www.finextra.com/news/Fullstory.aspx?newsitemid=23813]
15 June, 2012 - 11:05
Asap TP unveils Hong Kong mobile wallet
Asap Transaction Processing Corp Limited (Asap TP) has teamed up with MasterCard to launch
what it claims to be Hong Kong's first contactless mobile wallet.
1480 views0 comments
The nova.m wallet will use MasterCard PayPass technology to enable customers to make payments by
tapping their mobile phones against specially equipped terminals.
Asap TP says it is working with unnamed retail and transport partners to have the system ready at
various sites "in the months to come".
The firm says is wallet offers more than just payments, providing merchants with value-added services
such as loyalty programmes, whether in-store, online, over-the-phone or through point-of-sales
processing.
Ajmal Samuel, president & CEO, Asap TP, says: "With the tap-and-go functionality and near field
communications (NFC) enabled for payment and non-payment transaction provisions, we believe we
have a strong competitive proposition to enhance the consumer experience both online and on the go."
8-2/ FINEXTRA - PAYMENT http://www.finextra.com/news/FinChannel.aspx?topic=payments
P A Y M E N T S
Published: 15 June, 2012 - 11:05Asap TP unveils Hong Kong mobile wallet
Asap Transaction Processing Corp Limited (Asap TP) has teamed up with MasterCard to launch what it
claims to be Hong Kong's first contactless mobile wallet.
13. 8-3/ FINEXTRA TWITTER
Kristian T. Sorensen@KristianT15 Jun
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Finextra: Asap TP unveils Hong Kong mobile wallet http://www.finextra.com/News/Fullstory … via
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16. 11/ PAYMENT EYE
http://www.paymenteye.com/2012/06/15/asap_tp_working_with_mastercard_for_hong_kongs_first_cont
act/1
ASAP TP working with MasterCard for Hong Kong’s first contactless wallet
15 Jun 12 - Author Editorial - editorial
Tapping phones against specially equipped terminals
ASAP Transaction Processing Corp Limited (ASAP TP) has teamed up with MasterCard for the
production of Hong Kong’s first contactless wallet (view press release). The solution will use
MasterCard’s PayPass technology, allowing users to pay for items and services by tapping their phones
against specially equipped terminals. The wallet will also offer loyalty programme services. ASAP TP
says they are working with retail and transport partners to be read on sites in months to come.
17. 12/ Near Field Communication (NFC) / Smart mCommerce
Definitive NFC / Near Field Communication and Smart mCommerce News
https://nfcip.org/2012/06/15/asap-tp-unveils-hong-kong-mobile-wallet/
Asap TP unveils Hong Kong mobile wallet
Posted on June 15, 2012 by admin
“ M AS TE R C AR D P AY P AS S ”
Asap TP unveils Hong Kong mobile wallet Finextra
The nova.m wallet will use MasterCard PayPass technology to enable customers to make payments
by tapping their mobile phones against specially equipped …
18. 13/ SMARTCARDS TRENDS
http://www.smartcardstrends.com/det_atc.php?idu=16732&main=b7c33835362c1235a71895ae75f7032f
ASAP Transaction Processing (Hong Kong) Unveils nova.m Mobile NFC Wallet
Hong Kong, 13th June 2012.
ASAP Transaction Processing Corp Limited (ASAP TP), a leading transaction processing technology
provider, today unveiled nova.m – Hong Kong’s first mobile wallet solution for payments and loyalty
programs. ASAP TP will work closely with MasterCard Worldwide to roll-out nova.m using PayPass
contactless technology. Pre-engagement with retail merchants and transport partners are in progress,
making sure that nova.m is ready for consumer use at various touch points in months to come.
“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-
payment transaction provisions, we believe we have a strong competitive proposition to enhance the
consumer experience both online and on-the-go. nova.m mobile solution together with PayPass
contactless technology raise the bar in retail servicing and consumer convenience,” said Ajmal
Samuel, President & CEO at ASAP Transaction Processing.
nova.m not only serves as a versatile mobile wallet solution, it also offers merchants significant value
added services as an integrated part of any retail experience – whether it’s in-store, online, over-the-
phone or through any point-of-sales processing. While merchants will have the choice to accessing
multiple funding sources and service providers, consumers can experience simple and integrated
loyalty platforms and associated programs being offered by the merchants.
“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition,
MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for
the benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and
Macau, MasterCard Worldwide.
nova.m meets rising consumer demands for a greater variety of cashless and speedier payment
options, more secure transactions, and convenience provided by the convergent approach to
payments, loyalty programs, bonus points, e-coupons, vouchers, and e-receipts. nova.m’s real-time
account and customized information provide a comprehensive view of personal and linked accounts
while also displaying loyalty rewards status.
ASAP TP : 15/06/2012
19. 14/ MARKETING INTERACTIVE
http://www.marketing-interactive.com/news/33535
MasterCard unveils mobile wallet solution
By: Jas Tong, Hong Kong
Published: Jun 14, 2012
RETAIL MASTERCARD MOBILE
Hong Kong – Mastercard is set to launch what it claims to be Hong Kong's first tap-and-go mobile wallet
and is expecting to put it in use at retail merchants and public transport.
The new solution, named nova.m, is linked with a real-time balance account and can be personalised to
integrate with loyalty programmes, bonus points, e-coupons, vouchers, and e-receipts.
By downloading the app, users can set up an account and inject fund into the mobile wallet. Payments
can then be made with a tap on a designated terminal at retail merchants.
The solution was developed by Mastercard and payment technology provider ASAP Transaction
Procession (ASAP TP).
“MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for
benefit of both consumers and merchants,” Jeroen van Son, head of Hong Kong and Macau,
MasterCard Worldwide, said.
ASAP TP said in a statement that the company is working closely with retail merchants and transport
partners to make sure the service is ready at various touch points in the coming months.
The service is available to mainstream smartphones including iPhone and Android phones.
25. 17/ EBADAY ONLINE
http://www.ebadayonline.com/News/Fullstory.aspx?newsitemid=23813
15 June, 2012 - 11:05
Asap TP unveils Hong Kong mobile wallet
Asap Transaction Processing Corp Limited (Asap TP) has teamed up with MasterCard to launch
what it claims to be Hong Kong's first contactless mobile wallet.
1485 views0 comments
The nova.m wallet will use MasterCard PayPass technology to enable customers to make payments by
tapping their mobile phones against specially equipped terminals.
Asap TP says it is working with unnamed retail and transport partners to have the system ready at
various sites "in the months to come".
The firm says is wallet offers more than just payments, providing merchants with value-added services
such as loyalty programmes, whether in-store, online, over-the-phone or through point-of-sales
processing.
Ajmal Samuel, president & CEO, Asap TP, says: "With the tap-and-go functionality and near field
communications (NFC) enabled for payment and non-payment transaction provisions, we believe we
have a strong competitive proposition to enhance the consumer experience both online and on the go."
26. 18/ The Green Sheet
http://www.greensheet.com/newswire.php?flag=display_story&id=27239
Monday, June 18, 2012 — 17:17:30 (CDT)
ASAP TP unveils mobile wallet
Hong Kong, June 15, 2012 -– ASAP Transaction Processing Corp Limited (ASAP TP), a leading
transaction processing technology provider, today unveiled nova.m – Hong Kong’s first mobile wallet
solution for payments and loyalty programs. ASAP TP will work closely with MasterCard Worldwide to
roll-out nova.m using PayPass contactless technology. Pre-engagement with retail merchants and
transport partners are in progress, making sure that nova.m is ready for consumer use at various touch
points in months to come.
“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-
payment transaction provisions, we believe we have a strong competitive proposition to enhance the
consumer experience both online and on-the-go. nova.m mobile solution together with PayPass
contactless technology raise the bar in retail servicing and consumer convenience,” said Ajmal Samuel,
President & CEO at ASAP Transaction Processing.
nova.m not only serves as a versatile mobile wallet solution, it also offers merchants significant value
added services as an integrated part of any retail experience – whether it’s in-store, online, over-the-
phone or through any point-of-sales processing. While merchants will have the choice to accessing
multiple funding sources and service providers, consumers can experience simple and integrated loyalty
platforms and associated programs being offered by the merchants.
“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition,
MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the
benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau,
MasterCard Worldwide.
nova.m meets rising consumer demands for a greater variety of cashless and speedier payment options,
more secure transactions, and convenience provided by the convergent approach to payments, loyalty
programs, bonus points, e-coupons, vouchers, and e-receipts. nova.m’s real-time account and
customized information provide a comprehensive view of personal and linked accounts while also
displaying loyalty rewards status.
About ASAP Transaction Processing
ASAP Transaction Processing is a creative game changer in the payment field that provides innovative
transaction processing technology, products and services aiming to revolutionize the payment
ecosystem. ASAP TP’s flagship novapay technology provides seamless exchange among financial
institutions, merchants, and consumers with new connectivity, high speed payment processing, real-time
merchant dashboard reporting and smart mobile wallets to satisfy payment, loyalty, and virtual-to-
physical (V2P) needs. ASAP TP brings convergence to payment and technology, from point-of-sales,
on/offline, mobile, payment and non-payment, altogether to a single platform. Please visit us at
www.asaptp.com .
Source: Company press release.
27. 19/ www.Chargeback News.com
http://www.chargebacknews.com/news/asap-tp-unveils-mobile-wallet-051730cdt6182012
ASAP TP unveils mobile wallet -- 05:17:30(CDT)6-18-2012
Hong Kong, June 15, 2012 -– ASAP Transaction Processing Corp Limited (ASAP TP), a leading
transaction processing technology provider, today unveiled nova.m – Hong Kong’s first mobile wallet
solution for payments and loyalty programs. ASAP TP will work closely with MasterCard Worldwide to
roll-out nova.m using PayPass contactless technology. Pre-engagement with retail merchants and
transport partners are in progress, making sure that nova.m is ready for consumer use at various touch
points in months to come....
31. 21/ PaymentsWorld
http://66.147.244.56/~krishewi/2012/06/18/asap-tp-unveils-hong-kong-mobile-wallet/
Asap TP unveils Hong Kong mobile wallet
June 18, 2012 in FrontPage by admin
The nova.m wallet will use MasterCard PayPass technology to enable customers to make payments by
tapping their mobile phones against specially equipped terminals.
Asap TP says it is working with unnamed retail and transport partners to have the system ready at
various sites “in the months to come”.
The firm says is wallet offers more than just payments, providing merchants with value-added services
such as loyalty programmes, whether in-store, online, over-the-phone or through point-of-sales
processing.
22/ www.scoop.it
http://www.scoop.it/t/seahorse-whisperer/p/1968846416/asap-tp-unveils-hong-kong-mobile-wallet-finextra
Asap TP unveils Hong Kong mobile wallet - Finextra
FinextraAsap TP unveils Hong Kong mobile walletFinextraAsap Transaction Processing Corp Limited
(Asap TP) has teamed up with MasterCard to launch what it claims to be Hong Kong's first contactless
mobile wallet.
32. 23/ www. Contactlessintelligence.com
June 25, 2012 |
http://contactlessintelligence.com/2012/06/25/hong-kong-gets-its-first-mobile-wallet/
Hong Kong gets its first Mobile Wallet
ASAP Transaction Processing Corp Limited (ASAP TP), a transaction processing technology provider, have
unveiled nova.m – Hong Kong’s first mobile wallet solution for payments and loyalty programs. ASAP TP will
work closely with MasterCard Worldwide to roll-out nova.m using PayPass contactless technology. Pre-
engagement with retail merchants and transport partners are in progress, making sure that nova.m is ready for
consumer use at various touch points in months to come.
“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-payment
transaction provisions, we believe we have a strong competitive proposition to enhance the consumer experience
both online and on-the-go. nova.m mobile solution together with PayPass contactless technology raise the bar in
retail servicing and consumer convenience,” said Ajmal Samuel, President & CEO at ASAP Transaction Processing.
nova.m not only serves as a versatile mobile wallet solution, it also offers merchants significant value added
services as an integrated part of any retail experience – whether it’s in-store, online, over-the-phone or through
any point-of-sales processing. While merchants will have the choice to accessing multiple funding sources and
service providers, consumers can experience simple and integrated loyalty platforms and associated programs
being offered by the merchants.
“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition, MasterCard
and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the benefit of both
consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau, MasterCard Worldwide.
nova.m meets rising consumer demands for a greater variety of cashless and speedier payment options, more
secure transactions, and convenience provided by the convergent approach to payments, loyalty programs,
bonus points, e-coupons, vouchers, and e-receipts. nova.m’s real-time account and customized information
provide a comprehensive view of personal and linked accounts while also displaying loyalty rewards status.
June 25, 2012 | krowne | 0 Comments
33. 24/ www. Contactlesscities.wordpress.com http://contactlesscities.wordpress.com/2012/06/25/hong-kong-gets-
its-first-mobile-wallet/
Hong Kong gets its first Mobile Wallet
ASAP Transaction Processing Corp Limited (ASAP TP), a transaction processing technology
provider, have unveiled nova.m – Hong Kong’s first mobile wallet solution for payments and
loyalty programs. ASAP TP will work closely with MasterCard Worldwide to roll-out nova.m using
PayPass contactless technology. Pre-engagement with retail merchants and transport partners are in
progress, making sure that nova.m is ready for consumer use at various touch points in months to come.
“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-
payment transaction provisions, we believe we have a strong competitive proposition to enhance the
consumer experience both online and on-the-go. nova.m mobile solution together with PayPass
contactless technology raise the bar in retail servicing and consumer convenience,” said Ajmal Samuel,
President & CEO at ASAP Transaction Processing.
nova.m not only serves as a versatile mobile wallet solution, it also offers merchants significant value
added services as an integrated part of any retail experience – whether it’s in-store, online, over-the-
phone or through any point-of-sales processing. While merchants will have the choice to accessing
multiple funding sources and service providers, consumers can experience simple and integrated loyalty
platforms and associated programs being offered by the merchants.
“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition,
MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the
benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau,
MasterCard Worldwide.
nova.m meets rising consumer demands for a greater variety of cashless and speedier payment options,
more secure transactions, and convenience provided by the convergent approach to payments, loyalty
programs, bonus points, e-coupons, vouchers, and e-receipts. nova.m’s real-time account and
customized information provide a comprehensive view of personal and linked accounts while also
displaying loyalty rewards status.
25/ APSCA Members Newsletter
(under Mobile & NFC category - company website news release link)
http://www.apsca.org/intelligence/list1.php
34. 26/ Hong Kong Economic Times
July 03, 2012|
Opening paragraph: mentioned partners such as Yahoo!, UA Cinema, OpenRice, and Cityline, and
service plans to roll out around Christmas time this year
2nd section: "Payment completed in 2 seconds, with instant balance advice available" - ASAP TP and
Ajmal was quoted while introducing various functionalities provided by nova.m such as e-coupon, real-
time market data analysis, receipts, etc.
3rd section: "Transaction stored in the cloud minimizing risks when mobile is lost" - mainly deal with
security issues and nova.m's competitive advantages with strong supporting proof points
![2/ South China Morning Post: “Shop cash-free by using phone app”
(http://www.scmp.com/portal/site/SCMP/menuitem.2af62ecb329d3d7733492d9253a0a0a0/?vgnextoid=2af66f3edd
5e7310VgnVCM100000360a0a0aRCRD&ss=Hong+Kong&s=News)
Adrian Wan
Jun 14, 2012
Hong Kong's first mobile wallet system is now operational, allowing shoppers with smartphones to spend
without using physical cash at shops.
In the near future, they could also pay for their taxi rides using that.
Once the smartphone app, a software application called nova.m, is activated, users' bank and credit card
accounts can be linked to their smartphones.
They can then shop online and in real life, says ASAP Transaction Processing, the system's operator.
For real-world shopping, a "near field" communication tag attached to smartphones - provided to users in
selected shopping outlets - will allow shoppers to select the funding sources to activate on their phones.
"Near field" refers to a set of standards for smartphones and similar devices to establish radio
communication with each other by bringing them into close proximity.
"It replaces the swipe of credit cards," said Ajmal Samuel, president and chief executive of ASAP.
"The difference is [that] it gives you access to many funding sources, not just one credit card."
ASAP is in talks with Octopus, a card payment system operator, for the technology to be included as a
funding source for shopping and for use in taxis.
With regards to security, ASAP uses cloud computing technology to store users' personal banking
information. For their part, users could safeguard their personal data by not losing their phones, Samuel
said.
If users lose their smartphones, the mobile wallet system could be deactivated by calling ASAP's office,
Samuel said.
adrian.wan@scmp.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)