Strategy for Mera medicare

1. www.meramedicare.com
By
Swati Mitra

2. Strategy for Customer Retention
Database
• Maintain a database of the customers and analyse their buying
behaviour in terms of pattern of purchase and the products with maximum
repeat purchase and projected buying behaviour as well.
• Maintain separate database for the existing customers and the new
customers along with their feedbacks.
Existing
customers
• Sales discount on repeat purchase. Weightage of discount increases with
every purchase.
• Get health advisors on board as consultants for common health issues.
• Special coupons for referrals.
New
customers
• Sales discount through bundling of products.
• Special discounts on first 10 purchases.
• Special coupons for referrals.
Online
content
• Mera Swasthya-Small videos and news related to health.
• Live chat with consultants.
• Contest-Customer of the month based on purchase.
Display • Display of the Body care products on the site and their special offers as
well.

3. Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
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