This document discusses scoping an emerging practice area of media and communication for disaster risk reduction. A review committee consisting of experts in journalism, strategic communication, public information, education and risk reduction provide an analysis. The document outlines objectives and impact, integrated media formats, governance and participation, audience interests. It is noted that while a useful first step, participation of national disaster management authorities and dedicated knowledge sharing platforms are lacking. Key elements of a community of practice for risk communication are proposed, including stakeholders from various sectors and linking to other risk communication communities of practice.

1. Showcasing Innovation
Scoping an emerging Practice Area
Media and Communication for
Disaster Risk Reduction

2. Review Committee
Imelda
Abano
.
Independent
Journalist
Yen
Nguyen
.
Independent
Strategic
Communication
Consultant
Sarah
Landelle
.
Public
Information
Assistant,
UNISDR
Marla
Petal
.
Sr.
Adviser,
Education
and
Risk
Reduction,
Save
the
Children
Mark
Harvey
Founder
.
Resurgence

3. Key Points
1. Objectives and impact
2. Integrated media and communication
3. Formats
4. Governance and participation
5. Vulnerable groups
6. Audience interests

4. 1. Objectives and Impact
Amrai Pari by BBC Media Action, Bangladesh
Featured
entry

5. 3. Formats
Sai Fah, The Flood Fighter by UNESCO Bangkok
Featured
entry

6. 4. Governance, Accountability
The Youth Reporter Project by Plan Int’l Philippines
Featured
entry

7. 6. Audience Interests
Thunder by World Animal Protection, Costa Rica
Featured
entry

8. Analysis
1. Useful but incomplete first step
2. Lack of participation of national and local
NDMAs/ Civil Contingency Authorities
3. Absence of dedicated platforms for knowledge
sharing /Community of Practice in Risk
Communication
Featured
entry

9. Key Elements & Approaches of a CoP for Risk
Communication
1. Stakeholders : DRM sector/NDMAs/ Civil
Contingency Authorities / Private Sector/ Media/
INGOs/ Technology Community/ Academia
2. Linked to other CoPs in the risk DRR/CCA area
3. Feed in from other areas of communication
practice (e.g health, post disaster communication)

10. Key Elements & Approaches of a CoP for Risk
Communication
5.Prioritise converting to risk information to
individual / family/ community level agency
6. Prioritise relating datasphere to the public
sphere.
7. Share learnings, and initiate work/research
streams, develop/test frameworks and tools.

11. 11

12. 12

13. Thank
You
mark@resurgence.io
13