Sanaul Khan is a marketing professional seeking a position that allows him to utilize his skills in market research, analysis, strategy development, and promotion across international markets. He has over 15 years of experience conducting research and developing strategies for entry into markets across Europe, Asia, and Australia. His background includes roles analyzing the Chinese, Indian, and European markets for retailers, as well as experience developing telecommunications and software market strategies in India.

1. Sanaul Khan
Norrtälje, Sweden. Phone- +46-0-764479502 , Email: shk_kai@hotmail.com
Summary of qualification
Articulate and driven to succeed.
Career vision
To become highly motivated self-starting team player who thrives on the challenge to attain company’s goal to create
demand for its products to the targeted segment
Core Competences
Retail expansion Marketing promotion South East Asian market
Cross cultural market research Commercial Function Marketing communication
Professional Experience
Sweden
Diamon International AB
Job Location- Stockholm, Sweden,
Research/Marketing Analyst (11/03/15-till to date)
Current project:
 Chinese and Indian Market Analysis for retail expansion,
Client- A swedish sportsware and shoe manufacturer
Key tasks:
I
 Identify key strategic locations for retail expansion in China and India
 Conduct interviews with major local competitors
 Research on demographic issues on locational analysis
 Develop brand positioning strategies to the desired locations
 Find different entry strategies to targeted markets
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2. Finished projects
 Indian mobile telecommunication Market Analysis
Client- An International mobile phone manufacturer
Key tasks:
I
 Indian telecom market analysis
 Conduct interviews with key market players
 Develop market entry strategies according to local rules and regulations
 Market segmentation
 Develop brand positioning strategies
 Develop appropriate promotional mix
 Interim report presentation and review
 Software Market Analysis of some selected European countries
Client- A Swedish software developer
Key tasks:
 European respective Software market analysis
 Identify attractiveness of key target markets in Europe
 Analysis of targeted market
 Develop market entry strategic according to local rules and regulations
 Market segmentation
 Develop brand positioning strategies
 Conduct interviews with major competitors
International
Australia Post Alexandria Delivery Center (Sydney, Australia)
Admin and Accounts Controller (06/06-07/07)
Job Location- Sydney, Australia
Key tasks:
 Monitor activity reports of postmen
 Monitor job card entry
 Preparation of interim balance sheet
 Preparation of monthly accounts receivables and payables
 Planning of employee training programs
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3.  Planning of internal seminars and meetings
 Project implementation as per management decision
KAI Project Management Services Ltd ( sister concern of Press Metal Berhad, Selangor, Malaysia )
Manager, Market Development – South East Asia-India, Nepal, Bangladesh ( 12/00-11/03)
Asst manager, Market Development- Malaysia ( 11/99- 12/00)
Key Challenges- to market innovative, secured and sustainable glass façade in high rise buildings
Job locations- Selangor (Malaysia)/Dhaka (Bangladesh)/Culcutta & Assam (India)
Key tasks:
 Conduct market analysis of aluminum products in India, Bangladesh and Nepal
 Maintain close connection with logistics companies for importation of raw materials
 Develop ideas for new product development,
 Overseas travel to Middle East and Europe for procurement of raw materials and glass
 Design appropriate promotional mix campaign to the targeted segment
 Explore and conduct survey of potential overseas markets for export
 To oversee the activities of the commercial department
Education
Stockholm University School of Business, Stockholm
Masters in Marketing, Management & Society
Central Queensland University, Sydney, Australia
Masters in Professional Accounting,
Jahangirnagar University
Bachelor in Business Administration (Marketing)
Computer Skill
MS Office, Microsoft Excel, PowerPoint, Windows XP/Vista, MYOB
Language Skill
English , Swedish, Hindi, Bengali
Professional affiliation
Member- Academy of Marketing Scotland, UK
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4. Research papers
“International Strategic advertising challenges of Swedish Multinationals in Far East: the cases study
of Metro International, Volvo and IKEA”- Master’s thesis for international strategic Marketing
program Stockholm University
“ A study on promotional strategies on some selected agrochemical companies in South East Asia”-
thesis for Bachelor in Business Administration.
Leisure activities
Gardening, training Tai Chi, playing badminton, voluntary work with local Red Cross center
References:
Ms. Linda Bradley Mr. Graeme Edwards
Director Admin Controller
DIAMON International Business House, Sweden Alexandria Delivery Facility
Ph-+46-0708505522 Australia Post, NSW 2015
Email: linda.bradley@diamon.se Ph- 61-2- 8847 9045
Mr. Ola Gejde
Founder and Managing Director
DIAMON International Business House, Sweden
Ph: +46-0705685750
Email: ola.gejde@diamon.se
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