Two data analytics methods were used to predict profitability of new products and customer preferences for Blackwell Electronics. Regression analysis predicted higher profits than similarity analysis. Regression analysis estimated $186,602 in total profit compared to $106,666 using similarity analysis. Customer survey data was also analyzed to predict brand preferences, which showed customers prefer Sony computers to Acer by a 2 to 1 margin. It is recommended that Blackwell pursue a closer partnership with Sony based on these findings.