Content That Matters: Tying Content to the Buyer JourneyDigital Reach
Content is supposed to be king. But, in your marketing org, is it really? Or is content a meandering, aimless quest to post anything – a blog, a video, anything to check the “content produced” box.
If this is familiar, you’re not alone. At Digital Reach, we work every day with B2B companies struggling to apply effective content strategies to their marketing organizations. It can seem overwhelming to structure a content plan, but with a few simple strategic adjustments and one reporting change, you can take a leap forward to creating content that actually works.
On August 20th, join our Head of Operations, Andrew Seidman, to learn what it takes to make content that actually drives MQLs and pipeline. We’ll cover:
Identifying content gaps in key areas
Mapping assets to buyer journeys and delivery channels
Tracking the value of content to increased MQLs, SQLs, Pipeline Revenue, and value
We’re looking forward to seeing you there!
Top Tips to Build Your Pipeline REOMAC 2015 PresentationJack Markham
This document provides information about generating leads from multiple online sources. It discusses understanding today's consumers, building a sales funnel, determining lead needs, and the most popular sources consumers use to research homes for sale like pictures, school data, and market conditions. It also profiles different age groups and how to target them, the importance of a consumer-focused website, tracking consumer interactions, and consistently following up on leads to improve sales.
The document provides a high-level project plan to develop a digital strategy for a global marketing and commerce website ecosystem. The objectives are to create a seamless global customer experience, reduce operating costs, and increase digital sales. The approach involves aligning stakeholders, identifying customer segments and channels, testing a strategy on a small scale, and scaling it fully. Key questions focus on customers, channels, and capabilities related to acquisition, activation, engagement, and retention.
This document discusses developing an effective B2B content marketing and lead management program. It recommends defining buyer personas and aligning content to their needs at different stages of the buying process. A lead management process is outlined involving lead qualification, nurturing, and passing qualified leads to sales. Content should be distributed across channels and automated using the 4Rs - Reach, Response, Relationship, and Revenue. The goals are to engage prospects, move them through the funnel, and connect marketing and sales.
The ABM Content Challenge: How to Balance Personalization and ScaleG3 Communications
Access the full webcast here: https://dg-r.co/2zBQYV7
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
• Repurposing on-demand content for targeted digital campaigns;
• Using webinars to engage buying teams, not just individuals;
• Developing a campaign mix for 1:1 programs into top accounts; and
• Applying an ABM framework to upsell and cross-sell customer accounts.
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
This document outlines a business plan for a grocery delivery app. It discusses the app's features such as ordering items, placing monthly orders, and free features like comparing prices and getting item recommendations. It analyzes the market and competitors. The value proposition is convenient delivery of quality groceries. An implementation schedule is provided with milestones to launch in June 2018 and targets of 1000, 3000, and 5000 customers in subsequent years. The document also discusses marketing, operations, and technical teams.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Content That Matters: Tying Content to the Buyer JourneyDigital Reach
Content is supposed to be king. But, in your marketing org, is it really? Or is content a meandering, aimless quest to post anything – a blog, a video, anything to check the “content produced” box.
If this is familiar, you’re not alone. At Digital Reach, we work every day with B2B companies struggling to apply effective content strategies to their marketing organizations. It can seem overwhelming to structure a content plan, but with a few simple strategic adjustments and one reporting change, you can take a leap forward to creating content that actually works.
On August 20th, join our Head of Operations, Andrew Seidman, to learn what it takes to make content that actually drives MQLs and pipeline. We’ll cover:
Identifying content gaps in key areas
Mapping assets to buyer journeys and delivery channels
Tracking the value of content to increased MQLs, SQLs, Pipeline Revenue, and value
We’re looking forward to seeing you there!
Top Tips to Build Your Pipeline REOMAC 2015 PresentationJack Markham
This document provides information about generating leads from multiple online sources. It discusses understanding today's consumers, building a sales funnel, determining lead needs, and the most popular sources consumers use to research homes for sale like pictures, school data, and market conditions. It also profiles different age groups and how to target them, the importance of a consumer-focused website, tracking consumer interactions, and consistently following up on leads to improve sales.
The document provides a high-level project plan to develop a digital strategy for a global marketing and commerce website ecosystem. The objectives are to create a seamless global customer experience, reduce operating costs, and increase digital sales. The approach involves aligning stakeholders, identifying customer segments and channels, testing a strategy on a small scale, and scaling it fully. Key questions focus on customers, channels, and capabilities related to acquisition, activation, engagement, and retention.
This document discusses developing an effective B2B content marketing and lead management program. It recommends defining buyer personas and aligning content to their needs at different stages of the buying process. A lead management process is outlined involving lead qualification, nurturing, and passing qualified leads to sales. Content should be distributed across channels and automated using the 4Rs - Reach, Response, Relationship, and Revenue. The goals are to engage prospects, move them through the funnel, and connect marketing and sales.
The ABM Content Challenge: How to Balance Personalization and ScaleG3 Communications
Access the full webcast here: https://dg-r.co/2zBQYV7
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
• Repurposing on-demand content for targeted digital campaigns;
• Using webinars to engage buying teams, not just individuals;
• Developing a campaign mix for 1:1 programs into top accounts; and
• Applying an ABM framework to upsell and cross-sell customer accounts.
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
This document outlines a business plan for a grocery delivery app. It discusses the app's features such as ordering items, placing monthly orders, and free features like comparing prices and getting item recommendations. It analyzes the market and competitors. The value proposition is convenient delivery of quality groceries. An implementation schedule is provided with milestones to launch in June 2018 and targets of 1000, 3000, and 5000 customers in subsequent years. The document also discusses marketing, operations, and technical teams.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Provocarile companiilor mici si mijlocii din industria IT/BPO in targetarea p...IoanaSerbanChannel
This document discusses lead generation challenges for small and medium IT/BPO companies and provides recommendations for effective lead generation tactics. It notes that Romania has over 64,000 IT specialists and is a preferred location for multinational companies due to low costs, multilingual workforce, and educational system. Content marketing, events, and referrals are among the most effective lead generation tactics. Case studies, webinars, and social media channels like LinkedIn can help generate and nurture leads. An example is provided of a successful virtual event that generated over 400 registrants and increased website traffic.
Small/medium size IT/BPO companies lead generation challengesIoana Serban
This document discusses lead generation challenges for small and medium IT/BPO companies and effective tactics to address them. It notes that referrals, content marketing, events, and outbound efforts are most effective for lead generation. Content like case studies, website content, whitepapers, videos, and speaking engagements work well. Social media channels like LinkedIn, SlideShare, YouTube and industry blogs are also important. It provides an example of a successful virtual event case study that generated over 400 registrants and increased website traffic. The conclusion emphasizes keeping marketing efforts simple, nurturing existing communities, focusing on helping rather than selling, and adapting to change.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
This document outlines the key considerations for starting and operating a successful e-commerce business, including developing multiple service offerings, utilizing various sales channels like online marketing and franchising, and ensuring critical success factors are met such as achieving operational break even and high profit margins. It also discusses the growth of the global e-commerce industry and opportunities in mobile, social media, and localized marketing.
Wanneer je de basis van jouw contentmarketingstrategie onder de knie hebt, wordt het tijd om het naar het volgende niveau te tillen. Dat is wat Ingrid Archer, managing partner van spotONvision, tijdens het B2B Webinar Festival op 16 januari uitlegde. Hoe doe je dat? Waar moet je op letten? Wat speelt er allemaal een rol wanneer je de volgende stap wilt zetten in Contentmarketing? Heb je het event gemist? Bekijk dan hier de slides online.
Voor meer informatie; bekijk onze website www.spotonvision.com of bel 020 894 9133.
spotONvision organiseert jaarlijks het B2B Marketing Forum. Voor meer informatie; bekijk de website www.b2bmarketingforum.nl
This document is the first part of a presentation on online merchandising. It discusses what online retailing and merchandising are, including that merchandising is the art and science of displaying products to create a good customer experience and selling opportunities. Aspects of online merchandising covered include featuring products, positioning them to stand out, and placing related products together. The internet is discussed as a viable retail channel for its convenience. It is noted that merchandising drives revenue by influencing purchasing decisions and that the best retailers make merchandising their core focus. Part two will discuss understanding the customer and design strategies.
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
A growth hacker helps find customers who need a product by focusing on lead generation and nurturing as well as business analysis. Lead generation strategies include direct methods like content marketing and SEO as well as indirect methods like blogs and conferences. Lead nurturing is important to convert passive leads through personalized emails and scoring leads over time. Business analysis identifies the target market and competitive landscape. To take a product like WECP to the next level, the document recommends improving the user experience, search engine optimization, brand building, content marketing, social media marketing, video marketing, lead scoring tools, and paid advertising.
Demand Generation in a Changing B2B Environment, By Will ManningWill Manning
Demand generation strategies need to reflect the changing B2B buyer environment. It's not just about the product. You need to understand the buyer persona.
Do you need to build bridges across different areas of the organization to win? Do you need to empower buying teams with disruptive content? Do you need to simplify the content reduce the buyers' feelings of being overwhelmed?
View this presentation and take a look a deep look your content strategy to be sure it aligns with your buyer's profile.
Big Data Expo 2015 - Ikea Retail web analyticsBigDataExpo
The role of web analytics is to support business goals and provide sound rationale for key business decisions.
In order to discover insights and develop plans for action from the data it needs to be approached with a holistic point of view. The abandonment rates of digital shopping carts should be viewed in conjunction with other metrics and in the context of the customer journey.
Web analytics tends to focus on individual sessions however it is very important to have a customer centric approach; in this way web analytics can transform the way that business approach decision making.
Consumers are increasingly controlling brands through their use of technology during the buying process. They research online, get opinions on social media, visit stores, and often complete purchases online. This has disrupted retail as consumers demand seamless, personalized experiences across channels. Most retailers are struggling to adapt to this new reality. The Afford Retail solution provides retailers with an integrated commerce platform that is web, mobile and cloud-ready to help them succeed in this new consumer environment.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
This document discusses how content personalization helps by engaging more prospects. It recommends customizing content based on a prospect's profile, needs, and stage in the sales cycle. Some key facts provided are that 82% of prospects find industry specific content valuable and 67% prefer content targeted to their job function. Steps for effective content personalization include understanding prospects, focusing on the most valuable segments, determining content that can be altered easily, and creating variations to deliver in real-time. A case study example shows how personalizing all content for a specific target led to improved lead generation, conversions, and prospect education.
Gaining insights that drive revenue: How a CDP reveals customer truths_Agilon...National Retail Federation
Sun & Ski Sports uses a Customer Data Platform (CDP) to gain insights into their customers that drive revenue. The CDP provides a 360-degree view of each customer through clean, aggregated data and analytics. This understanding allows Sun & Ski Sports to personalize marketing campaigns and experiences. With the CDP, the company improved the performance of its winter catalog by 50% and can now generate weekly reports on campaign effectiveness rather than waiting weeks after completion.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
HookLogic / AutoHook Suite - Building the Ultimate Attribution Model in Autom...Jeff Kershner
For more information visit - http://dlrfr.sh/autohook -- What is the AutoHook suite of solutions? Well the easy answer is that they're not a Lead Provider, but more of a Show Provider. But in reality,they are a lot more. Not only do they identify the highest intent to buy customers from your website and 3rd party leads, they help drive over 30% of them into your dealerships showroom. That’s almost DOUBLE the national show rate of 17%. With that, they have also built the Ultimate Attribution Engine. This means they can track a customer from Initial Lead -> Showroom visit -> Purchase, and deliver a cost per sale that is one of the best in the industry. Well over 1000 dealers are now using HookLogic / AutoHook every day to not only increase conversion from their dealership websites but more importantly increase Show Room Visits, that ultimately turn into sales! For more information or for a quick 15 minute demo - visit http://www.leadtoshow.com
Este documento presenta la información de tres cursos en la plataforma Campus DOKOES. Incluye los nombres de los cursos, los nombres de los estudiantes inscritos y enlaces a las páginas de los cursos. Además, indica si cada estudiante completó las actividades de rebote, construcción y comprobación para cada curso.
El documento describe cómo el autor valora la amistad de un grupo diverso de amigos que lo ayudan a desarrollar diferentes aspectos de su personalidad. Los amigos lo escuchan y aconsejan, y juntos forman un rompecabezas que le brinda satisfacción. La amistad mejora la salud mental y física según estudios, y el autor aprecia enormemente a sus amigos y la "vitamina F" que le brindan.
Provocarile companiilor mici si mijlocii din industria IT/BPO in targetarea p...IoanaSerbanChannel
This document discusses lead generation challenges for small and medium IT/BPO companies and provides recommendations for effective lead generation tactics. It notes that Romania has over 64,000 IT specialists and is a preferred location for multinational companies due to low costs, multilingual workforce, and educational system. Content marketing, events, and referrals are among the most effective lead generation tactics. Case studies, webinars, and social media channels like LinkedIn can help generate and nurture leads. An example is provided of a successful virtual event that generated over 400 registrants and increased website traffic.
Small/medium size IT/BPO companies lead generation challengesIoana Serban
This document discusses lead generation challenges for small and medium IT/BPO companies and effective tactics to address them. It notes that referrals, content marketing, events, and outbound efforts are most effective for lead generation. Content like case studies, website content, whitepapers, videos, and speaking engagements work well. Social media channels like LinkedIn, SlideShare, YouTube and industry blogs are also important. It provides an example of a successful virtual event case study that generated over 400 registrants and increased website traffic. The conclusion emphasizes keeping marketing efforts simple, nurturing existing communities, focusing on helping rather than selling, and adapting to change.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
This document outlines the key considerations for starting and operating a successful e-commerce business, including developing multiple service offerings, utilizing various sales channels like online marketing and franchising, and ensuring critical success factors are met such as achieving operational break even and high profit margins. It also discusses the growth of the global e-commerce industry and opportunities in mobile, social media, and localized marketing.
Wanneer je de basis van jouw contentmarketingstrategie onder de knie hebt, wordt het tijd om het naar het volgende niveau te tillen. Dat is wat Ingrid Archer, managing partner van spotONvision, tijdens het B2B Webinar Festival op 16 januari uitlegde. Hoe doe je dat? Waar moet je op letten? Wat speelt er allemaal een rol wanneer je de volgende stap wilt zetten in Contentmarketing? Heb je het event gemist? Bekijk dan hier de slides online.
Voor meer informatie; bekijk onze website www.spotonvision.com of bel 020 894 9133.
spotONvision organiseert jaarlijks het B2B Marketing Forum. Voor meer informatie; bekijk de website www.b2bmarketingforum.nl
This document is the first part of a presentation on online merchandising. It discusses what online retailing and merchandising are, including that merchandising is the art and science of displaying products to create a good customer experience and selling opportunities. Aspects of online merchandising covered include featuring products, positioning them to stand out, and placing related products together. The internet is discussed as a viable retail channel for its convenience. It is noted that merchandising drives revenue by influencing purchasing decisions and that the best retailers make merchandising their core focus. Part two will discuss understanding the customer and design strategies.
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
A growth hacker helps find customers who need a product by focusing on lead generation and nurturing as well as business analysis. Lead generation strategies include direct methods like content marketing and SEO as well as indirect methods like blogs and conferences. Lead nurturing is important to convert passive leads through personalized emails and scoring leads over time. Business analysis identifies the target market and competitive landscape. To take a product like WECP to the next level, the document recommends improving the user experience, search engine optimization, brand building, content marketing, social media marketing, video marketing, lead scoring tools, and paid advertising.
Demand Generation in a Changing B2B Environment, By Will ManningWill Manning
Demand generation strategies need to reflect the changing B2B buyer environment. It's not just about the product. You need to understand the buyer persona.
Do you need to build bridges across different areas of the organization to win? Do you need to empower buying teams with disruptive content? Do you need to simplify the content reduce the buyers' feelings of being overwhelmed?
View this presentation and take a look a deep look your content strategy to be sure it aligns with your buyer's profile.
Big Data Expo 2015 - Ikea Retail web analyticsBigDataExpo
The role of web analytics is to support business goals and provide sound rationale for key business decisions.
In order to discover insights and develop plans for action from the data it needs to be approached with a holistic point of view. The abandonment rates of digital shopping carts should be viewed in conjunction with other metrics and in the context of the customer journey.
Web analytics tends to focus on individual sessions however it is very important to have a customer centric approach; in this way web analytics can transform the way that business approach decision making.
Consumers are increasingly controlling brands through their use of technology during the buying process. They research online, get opinions on social media, visit stores, and often complete purchases online. This has disrupted retail as consumers demand seamless, personalized experiences across channels. Most retailers are struggling to adapt to this new reality. The Afford Retail solution provides retailers with an integrated commerce platform that is web, mobile and cloud-ready to help them succeed in this new consumer environment.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
This document discusses how content personalization helps by engaging more prospects. It recommends customizing content based on a prospect's profile, needs, and stage in the sales cycle. Some key facts provided are that 82% of prospects find industry specific content valuable and 67% prefer content targeted to their job function. Steps for effective content personalization include understanding prospects, focusing on the most valuable segments, determining content that can be altered easily, and creating variations to deliver in real-time. A case study example shows how personalizing all content for a specific target led to improved lead generation, conversions, and prospect education.
Gaining insights that drive revenue: How a CDP reveals customer truths_Agilon...National Retail Federation
Sun & Ski Sports uses a Customer Data Platform (CDP) to gain insights into their customers that drive revenue. The CDP provides a 360-degree view of each customer through clean, aggregated data and analytics. This understanding allows Sun & Ski Sports to personalize marketing campaigns and experiences. With the CDP, the company improved the performance of its winter catalog by 50% and can now generate weekly reports on campaign effectiveness rather than waiting weeks after completion.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
HookLogic / AutoHook Suite - Building the Ultimate Attribution Model in Autom...Jeff Kershner
For more information visit - http://dlrfr.sh/autohook -- What is the AutoHook suite of solutions? Well the easy answer is that they're not a Lead Provider, but more of a Show Provider. But in reality,they are a lot more. Not only do they identify the highest intent to buy customers from your website and 3rd party leads, they help drive over 30% of them into your dealerships showroom. That’s almost DOUBLE the national show rate of 17%. With that, they have also built the Ultimate Attribution Engine. This means they can track a customer from Initial Lead -> Showroom visit -> Purchase, and deliver a cost per sale that is one of the best in the industry. Well over 1000 dealers are now using HookLogic / AutoHook every day to not only increase conversion from their dealership websites but more importantly increase Show Room Visits, that ultimately turn into sales! For more information or for a quick 15 minute demo - visit http://www.leadtoshow.com
Este documento presenta la información de tres cursos en la plataforma Campus DOKOES. Incluye los nombres de los cursos, los nombres de los estudiantes inscritos y enlaces a las páginas de los cursos. Además, indica si cada estudiante completó las actividades de rebote, construcción y comprobación para cada curso.
El documento describe cómo el autor valora la amistad de un grupo diverso de amigos que lo ayudan a desarrollar diferentes aspectos de su personalidad. Los amigos lo escuchan y aconsejan, y juntos forman un rompecabezas que le brinda satisfacción. La amistad mejora la salud mental y física según estudios, y el autor aprecia enormemente a sus amigos y la "vitamina F" que le brindan.
La informática se refiere al tratamiento automático de la información por medio de ordenadores. El término proviene de la contracción de las palabras "information" e "automatic" en alemán acuñado por Karl Steinbuch en 1957. La informática estudia métodos para almacenar, procesar y transmitir datos digitales y engloba técnicas que el hombre ha usado históricamente para apoyar su memoria, pensamiento y comunicación.
Maira reveron 2.2 demos dokoes grupo argosMaira Reveron
Este documento presenta la información de tres cursos (Expresión Cultural, Lenguaje y Comunicación, y El Arte Antiguo) para Maira Reverón en la plataforma de aprendizaje en línea Dokeos. Incluye los enlaces a los cursos, los nombres de las secciones, y si Maira tiene acceso de rebote, construcción y comprobación para cada sección.
This document contains a table of contents for a portfolio of projects in urban planning, design, and architecture. It includes summaries of three projects:
1. The Weems Neighborhood project which includes 480 housing units with 47% open space on 80 acres with a mixture of housing types and compact, clustered development around pocket neighborhoods.
2. The Geos Neighborhood project with a mixture of housing types including dense single family homes, townhouses, and apartments around walkable streets with passive solar building design.
3. A proposal to redesign McCaslin Road in Louisville, Colorado.
Coca Cola Classic 20 oz Plastic Bottles - Pack of 24
Coca Cola 7.5 oz Cans - Pack of 24
Coca Cola Cherry Zero 12 oz Cans - Pack of 24
Diet Coke 7.5 oz Cans - Pack of 24
Coke Zero 7.5 oz Cans - Pack of 24
Diet Coke 20 oz Plastic Bottles - Pack of 24
Diet Coke 12 oz Cans - Pack of 24
Mexican Coca Cola 12 oz Glass Bottles - Pack of 12
Coca Cola Classic 12 oz Cans - Pack of 24
Coke Life Reduced Calorie Coca Cola with Stevia 8 Oz Glass Bottles - Pack of 6
Diet Coke Caffeine Free 7.5 oz Cans - Pack of 24
Sprite Lemon Lime Soda 8.5 Oz Aluminum Bottle - Pack of 24
Diet Coke 8.5 Oz Aluminum Bottle - Pack of 24
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Coca Cola Life Reduced Calorie 20 oz Plastic Bottles - Pack of 24
The document outlines a proposed short film about a teenage boy named Adam who struggles with social anxiety. It will use voiceovers to demonstrate the anxious thoughts in his head. The film will have a documentary/drama style and focus primarily on Adam's experience with his social anxiety disorder. A contingency plan is also proposed to film as a documentary using interviews and voiceovers if needed.
Caracterización sensorial del camarón ahumadoyemarly
Este documento describe un estudio para caracterizar sensorialmente camarón ahumado (Litopenaeus vannamei) mediante la técnica de perfil flash. Se sometió el camarón a diferentes concentraciones de humo líquido y tiempos y temperaturas de cocción. Luego, un panel sensorial aplicó la técnica de perfil flash para describir las muestras. Los resultados mostraron que la formulación tratada con 15% de humo líquido por 0.5 minutos a 70°C por 15 minutos fue percibida como suave, jugosa y con aroma y olor
El documento presenta una línea de tiempo de los hitos más importantes en la historia de la computación en México desde 1958 hasta 2003, incluyendo la adquisición de las primeras computadoras por la UNAM, el desarrollo de la televisión satelital, la introducción de las computadoras personales y los sistemas operativos más populares, y el inicio de programas para reducir la brecha digital.
This document proposes a dual-input biometric security system that uses both DNA and blood type detection for highly accurate individual identification. It involves the following:
1. Detecting specific STR markers from an individual's genome via PCR and sequencing them using nanopore sequencing to generate a unique genetic profile.
2. Developing a blood type sensor using genetically engineered E. coli to detect antigens corresponding to blood types A, B, AB, or O through transcriptional circuits controlling GFP expression.
3. Combining both genetic and blood-based identification methods in an "AND" logic gate configuration to achieve specificity approaching 1 in 1 trillion, simplifying the number of required STR markers.
This proof-of-concept
Este documento presenta una clasificación de los 250 mejores másteres en España agrupados en 50 especialidades. Proporciona información sobre los programas más destacados en cada categoría y las cinco mejores instituciones donde se imparten. Algunas de las especialidades más relevantes son ciencia y tecnología, ingeniería, economía, finanzas y medio ambiente.
Este proyecto propone usar herramientas tecnológicas como videos educativos y juegos interactivos para ayudar a estudiantes de segundo grado con dislexia a mejorar sus habilidades de lectura y escritura. El proyecto involucrará a los maestros, padres y estudiantes, y usará observaciones y evaluaciones continuas para medir el progreso de los estudiantes a lo largo de 4 meses.
Este documento presenta la información de tres cursos en la plataforma Campus DOKOES. Incluye los nombres de los cursos, los nombres de los estudiantes inscritos y enlaces a las páginas de los cursos. Además, indica si cada estudiante ha completado las actividades de rebote, construcción y comprobación para cada curso.
Beanfields Nacho Bean and Rice Chips 1 Ounce Bags - Pack of 24
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Beanfields Black Bean Sea Salt and Rice Chips 1.5 oz Bags - Pack of 24
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Beanfields Jalapeno Nacho Bean and Rice Chips 1.5 oz Bags - Pack of 24
Este documento introduce conceptos clave de telemática y redes de comunicación. Explica que la telemática combina las telecomunicaciones y la informática para el intercambio de información a través de redes. Describe las modalidades de transmisión de datos y diferentes tipos de redes como las redes telefónicas, redes públicas de datos y redes de área local. El objetivo es familiarizar a los lectores con estos fundamentos tecnológicos.
en este ensayo encontraran los elementos teoricos y practicos en la enseñanza de las probabilidades. y es el primer ejercicio de realizar un ensayo. y mi primer esscrito comopublicacion
O documento discute técnicas para melhorar o desempenho de carregamento de páginas web, como o uso de Critical CSS. Critical CSS extrai apenas os estilos CSS necessários para renderizar a parte acima do fold, melhorando a percepção do usuário sobre a velocidade de carregamento. O documento também explica como gerar e implementar corretamente o Critical CSS, incluindo o uso de ferramentas e pré-processadores, e como a técnica foi aplicada com sucesso no Mercado Livre, resultando em reduções significativas nos tempos de carregamento
The document provides an overview of digital marketing and advertising. It discusses goal identification, performance measurement, common digital marketing formats like search, display, mobile and email. It also covers digital marketing tactics such as intent-based marketing, location-based marketing, retargeting and native ads. The document concludes with sections on execution, which involves choosing the right formats and tactics to meet goals, and optimization to improve campaign performance.
Content marketing is a process of acquiring customers through exceptional content rather than interruptive ads. It involves attracting visitors through blogging, search engine optimization, social media, and other content forms. The next step is converting visitors into customers through calls to action, optimized landing pages, email marketing, and lead nurturing automation. The final step is analyzing key metrics like visitors, leads, customers, and conversion rates to improve the process and measure outcomes like long-term relationships, brand recognition, and increased sales.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Digital Marketing | Internet Marketing | Social NetworkingMSA Technosoft
This tutorial is all about Digital Marketing. It covers all the information regarding Internet Marketing and Social Networking.
Key Concepts:
Digital Marketing, Internet Marketing, Social Networking, growth & benefit of Digital Marketing, using digital media as an effective marketing tool, digital media and marketing strategy, types of digital marketing.
For more detail visit our Tech Blog:
https://msatechnosoft.in/blog/
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaJay Baratilla
Know how to leverage on Filipino consumers presence on Facebook to push brand engagement and conversion through organic and paid campaigns.
My presentation last October 21, 2014 at the 4th Digital Marketing in a BLINK Seminar 2014
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
This document discusses using "just-in-time" marketing to improve sales. It describes marketing strategies for the top, middle, and bottom of the sales funnel. The top focuses on building awareness through websites, SEO, social media, and capturing leads. The middle nurtures leads through email marketing and special offers. The bottom converts hot leads to customers through sales processes and offers. Key metrics for evaluating strategies at each stage include conversion rates, cost-per-lead, sales conversion rates, and customer lifetime value. The goal is to efficiently move contacts through each funnel stage to happy customers.
This document provides an exceptional service guarantee from Coldwell Banker Howard Perry and Walston for sellers. It outlines 21 services the real estate agency commits to providing, including recommending property enhancements, developing a pricing strategy, creating a comprehensive marketing plan, handling all legal forms and disclosures, providing estimates of sale proceeds, and assisting throughout the entire sale process from offer negotiations to closing. It emphasizes regular communication with sellers and a 24 hour response time to calls and emails. The guarantee is intended to commit the agency to fully support sellers through exclusive representation.
Back to Basics: Internet Lead GenerationMarket Leader
The document discusses strategies for real estate agents to generate leads online. It outlines challenges agents face in building their business and generating leads. It then provides three secrets to growing business: be found online by consumers, attract motivated buyers, and target and centralize lead generation. Specific strategies are presented for using search engines, Craigslist, social media, and the Million Dollar Pipeline Program to generate quality leads.
This case study presentation summarizes a digital marketing campaign conducted for Briers, a home goods and furniture retailer in Vancouver. The consultant conducted market research including surveys and analyzed Briers' website analytics and social media presence. They found Briers was losing sales of core products and younger customers to better marketed competitors. The campaign objectives were to improve search engine rankings and visibility, increase engagement on social media, and build a customer relationship management system. Tactics included search engine optimization, social media contests on Pinterest, and search engine marketing campaigns. The results were higher search engine rankings and traffic, more email leads collected, increased store traffic, and social media buzz and shares for Briers.
The document provides tips for affiliate marketing. It recommends working with affiliate networks over in-house programs for their larger marketplaces, scalability, and support. The document also recommends using technology and best practices like tracking codes, link management tools, and WordPress. It advises against relying solely on Google Analytics or Amazon for tracking and suggests creating loyal customers through social media and email lists. The document stresses developing relevant content and focusing on conversions rather than just traffic.
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io
This document outlines an agenda for a presentation on social commerce. The presentation will discuss what social commerce is and how it works, the current state of social commerce, why brands should invest in it, popular social media platforms that can be used for social commerce, and how to build a social commerce strategy. It also provides information about Wix and its e-commerce solutions. The presentation aims to educate attendees on leveraging social media for online sales and developing a successful social commerce approach.
Lead generation and nurturing is harder than ever. Marketing Automation is the technology that can change everything. It's now affordable to small businesses.
Factors to Consider When Choosing the Right Solar.pptxSolar Dynamite
Learn how to buy solar leads to boost your business. Discover proven strategies for acquiring qualified solar leads and increasing your sales. Get started today and watch your solar business shine with new opportunities.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
The document provides tips for getting the most out of a website. It discusses defining goals such as branding, gaining exposure, increasing sales, and gathering customer data. It then offers specific strategies in each of these areas, including prominently displaying the company logo and name, using keywords to attract new customers, adding forms to collect leads and newsletter signups, and using analytics to track website usage. Maintaining fresh content through blogging and social media is also recommended.
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Similar to Resume Portfolio (Kristyn Grewell, Edmond Oklahoma) (20)
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
2. Sales & Marketing
• Utilize web technology including blog and social
media to attract and inform a targeted market
segment
• Act as intermediary in negotiation between buyers
and sellers, generally representing one or the other
• Successfully closed over 125 real estate
transactions
6. Administration
• Interview clients to assess needs and timelines
• Document preparation
• Transaction coordination and management
• Establish and maintain relationships with past and
present clients with CRM system
• Ongoing market research
7. Market Updates
• Monthly easy to read Market
Updates for Edmond,
Oklahoma posted on blog.
• Market data presented visually
through social media channels
• Compared properties with
similar properties that had
recently sold to determine
competitive market pricing for
home buyers and sellers
8. Client Relations
• Accompany buyers during visits to and inspections
of property while advising them on suitability and
value based on current market conditions
• Advise sellers on how to make their house more
appealing to potential buyers increasing sales price
• Act as project manager overseeing repairs and
improvements when homeowner is unavailable or
has relocated out of state
10. Skills & Credentials
• Real Estate License: State of
Oklahoma, 2006
• Graduate REALTOR Institute,
2007
• Leadership OAR Graduate, 2010
• National Association of
REALTORS (NAR), Oklahoma
Association of REALTORS (OAR),
and Edmond Board of REALTORS
member
• Proficient on both Mac and PC
platforms, MLS database,