Consumer research, insights, and activation that delivers a competitive advantage.

1. Dr. Ari Zelmanow · Email: zelmanow@gmail.com · LinkedIn: http://www.linkedin.com/in/zelmanow/
Phone: 314.707.5234 · Email: zelmanow@gmail.com
LinkedIn: http://www.linkedin.com/in/zelmanow/
Dr. Ari Ben Zelmanow
Commander’s Intent
Understand, predict, and ethically influence human behavior.
Education
Doctor of Education
Cognitive Psychology
Lindenwood University – Saint Charles, Missouri
Master of Science
Criminal Justice (Policy development using economic decision-making)
University of Central Missouri – Warrensburg, Missouri
Bachelor of Arts
Liberal Arts
Colorado State University – Fort Collins, Colorado
Employment and Experience
Associate Manager of Behavioral Science and Consumer Insights
Altria – Richmond, Virginia
2016 to Present
• Plan and direct the strategy and execution of research projects to deliver actionable insights that impact
business decisions, strategic initiatives, and objectives.
• Subject matter expert and research consultant for projects relating to the voice of the customer, product
development, satisfaction, loyalty, and branding for the entire portfolio of Altria companies.
• Execute consumer research projects using best-in-class quantitative and qualitative methodologies.
• Socialize, interpret, and deliver clear, objective, unbiased, insightful and actionable results of research to
senior management, stakeholders, and other audiences.
• Maintain and supervise research vendor relationships to ensure quality data and systems resources, and
collaborative problem resolution.
Consumer Insights Consultant, Behavioral Scientist, Content Strategist, and UX/CX Researcher
The Professor of Persuasion, LLC – Saint Louis, Missouri
2009 to 2016
• Design and develop research studies using qualitative and quantitative UX/CX methods including, interviews,
customer journey mapping, surveys, card sorts, usability tests, tree tests, and A/B tests.
• Develop B2B, B2C, and internal UX focused content and technical communication for enterprise clients to
include Southwest Airlines, Indeed, eHarmony, Netflix, Underwriters Laboratories, and others.
• Strategically use attitudinal and behavioral data sets, mathematical formulae, business data, technological
applications, usability testing, and behavioral sciences to help businesses make data driven decisions.
• Adapt UX/CX research principles to different software development lifecycles (SDLC), including Agile and
Waterfall.

2. Dr. Ari Zelmanow · Email: zelmanow@gmail.com · LinkedIn: http://www.linkedin.com/in/zelmanow/
Visiting Professor
Webster University – Saint Louis, Missouri
Columbia College – Saint Louis, Missouri
Saint Louis Community College – Saint Louis, Missouri
2014 to 2016
• Develop and teach undergraduate and graduate courses including: Tactical communication, branding and
marketing, sales behavior, applied and behavioral economics, ethics, leadership, group behavior and
dynamics, organizational development, research methods, and organizational psychology.
Senior Learning Technology Designer
The Federal Reserve Bank of Saint Louis – Saint Louis, Missouri
2015
• Aligned solutions with business needs through qualitative and quantitative research methods.
• Used behavioral science and social psychology to drive innovation and change across disciplines.
• Developed information architecture for enterprise level programs and applications.
• Managed projects through the full lifecycle, ensuring solutions met objectives on time and within a specific
budget.
• Supervised a multidisciplinary team of designers and developers ensuring quality and uniformity.
Police Officer and Relief Sergeant (Supervisor)
Saint Louis Metropolitan Police Department – Saint Louis, Missouri
2005 to 2014
• Supervised multidisciplinary teams, motivated positive behavior, provided leadership, mentorship, training,
and guidance.
• Developed an advanced leadership training program, tailored to mid-level and senior-level managers, that
decreased organizational and municipal risk and resulted in a comprehensive organizational shift in
preparation and response to active shooter situations.
• Developed an economic cost-benefit model responsible for the decision to purchase a new primary patrol
vehicle for the Saint Louis Metropolitan Police Department, resulting in millions of dollars in cost-savings, a
significant reduction in workplace injuries and deaths resulting from motor vehicle crashes, and a positive
shift in employee morale.
Skills and Competencies
• Behavioral Science
• UX/CX Research
• Human Factors
• UX Writing
• Information Architecture
• Social Psychology
• Experiential Learning
• Quantitative Analysis
• Qualitative Research
• Behavioral Economics
• Project Management
• Consumer Analytics
• Decision Science
• Organizational Development
• Cognitive Psychology