2. 2
Strategic Strengths
Specialization in custom research to support service offers, social marketing
communications and high-stakes decision-making for government, commercial
and non profit organizations
Response generation, response optimization and outcome analysis
Program evaluation and outcome/impact assessments
Track record in engaging and obtaining response from hard to reach
populations including high income/low income households, Spanish speakers
and other ethnic minorities, business executives, technical and agency
personnel.
Experience using multiple data sources and conducting mixed mode studies
that incorporate qualitative and quantitative information
“They bring you the story behind the numbers. Writing copy was so much easier knowing what these customers actually wanted
and what hot buttons to push.”
Jackie Flynn, Copywriter
3. 3
Specialized Services
Market Research: Advertising, B2B, Consumer, Hispanic
Testing, and Marketing Analytics
Multilingual Data Collection & Coding
Human Factors – Cognitive Science Research
Social Science Research
Advanced Analytics & Geo-analytics
“They take the stress factor out.”
Gina Cross, Project Manager
NeighborWorks America
4. 4
Marketing, Advertising and Social Research
Full array of methods to inform market
strategy and tactics.
Content Analysis, Survey Research,
Qualitative, Ethnographic.
Cognitive process, choice modeling,
campaign & ad impacts.
Consumer Opinion, Insight & Behavior.
Program and Impact Evaluation
Public Perceptions / Opinion &
Behavior
Stakeholders, Professionals and
Decision-Makers research
Established own IRB, experienced with
OMB processes
FISMA Moderate Security for PII, PHI,
Sensitive Information
“I am impressed with your analysis…- succinct and rigorous in your analytics approach and interpretation.”
Gail Fairhall, Ph.D., Vice President of Research
Professional Convention Management Association (PCMA)
5. 5
Advertising and Marketing Analytics
“They are THE market research experts to go for information about target audiences and their behavior.”
Laura Van Eperen, CEO
Van Eperen Public Relations
6. 6
Specialized Research Facilities
Focus Group & One-On-One Interviewing Facilities
Fully equipped facilities designed for focus groups and
one-on-one. interviewing. Unobtrusive observation areas
and all-digital equipment.
National network of facilities and
interviewers/moderators.
Trained teams of recruitment experts, and rapid
qualitative study capabilities in English and Spanish.
Cognitive / Usability Testing of Communications Materials
Usability testing of websites, online forms, online training
and learning modules
Cognitive and usability testing of online, paper-based, and
phone surveys, computer-based interactive tests, training
materials and online training interface, communication
materials.
Expert cognitive scientists & behavioral coders.
NAEP assessments pretesting and development support
Educational technology tools evaluation and testing.
Educators research.
“The value of EurekaFacts is that they make visible the invisible.”
Paul Ward, Strategist
Rock Creek Strategic Marketing
7. 7
Multiple Mode Data Collection
Telephone Research Data Collection Center
English & Spanish Speaking Interviewers.
Online, Mobile, Paper/Mail Data Entry & Scanning.
Online Survey Programming & Survey Help Desk.
Social Media data aggregation, coding, analysis.
Proprietary Panels for Latinos, Millennials, Children.
“EurekaFacts is a sterling example of a can-do attitude metamorphosed into a company of caring, efficient individuals. I highly
recommend working with them.”
Harold Maurer, CDM
Marketing General
8. 8
Advanced Analytics
Analytical Power
Our team analyzes and reports on data
from varied sources through:
Statistical Testing
Data Modeling and Predictive
Analytics
Text-mining & Qualitative Data
Analysis
Geographic Information Analysis
“EurekaFacts did the data mining and we got the gold. Their targeting analysis helped us generate record-breaking results.”
Frank Peterson, CEO
Catalyst Communications
9. 9
The Challenge and Solution – Peace of Mind for our Clients
Our clients have wanted multiple focus groups and in depth interviews but the long lead
times and the expense were sometimes off-putting. Based on our experience of fielding
hundreds of focus groups and interviews, and in particular for one client who required
them in rapid waves, we mastered the art of streamlining our processes while gathering
quality data. We leverage our national and international network of moderators and
facilities to produce actionable insights in short timeframes.
EurekaFacts uses its ExpressQual to conduct studies in multiple cities, from recruiting,
moderating, to final report and everything in between – in just a few days.
Need five cities, two focus groups per city, in as little as 12 business days? Consider it
done!
*Focus groups, IDIs, Cognitive interviews, usability testing, report writing, recruiting
available nationwide, Puerto Rico, Mexico, and South America
“If you want to make informed business decisions, make EurekaFacts your strategic research partner. I’ve worked with them for
nearly 10 years and can tell you, EurekaFacts really does provide smart marketing information.”
Michelle Lampher, CEO,
Better World Strategies
10. 10
US Network of Moderators and Facilities
Puerto Rico
Wide Network of Interviewers, moderators, research facilities
Experienced interviewers – English, Spanish, Korean, Chinese
Mobile data collection labs, network of facilities and recruiters
System setup for rapid collection and aggregation of qualitative data
Moderators and facilities also available in Mexico and South America
“We appreciate having had the opportunity to work with EurekaFacts on our research efforts.”
Timothy Mueller, Project Manager
Food and Drug Administration
11. 11
Proven Leadership
Jorge Restrepo is founder and president of EurekaFacts. His skill in marketing, project management,
and market analysis are strengthened by twenty five years of experience in the direction of market
research and marketing operations. Mr. Restrepo has provided data-driven strategic consulting for
hundreds of marketing research and analysis studies that cover a wide range of social marketing and
nonprofit topic areas, consumer campaigns and analytics-driven evaluation. His research has targeted a
wide range of demographic groups. Mr. Restrepo holds a Master’s degree in General Administration with
concentration in Marketing.
Bohdana Sherehiy, Ph.D. is Directs Human Factors Research at EurekaFacts and is an expert in
cognitive and affective research, user and customer experience. Dr. Sherehiy brings experience in
qualitative and quantitative research methods, advanced statistical data analysis, customers' attitudes
evaluation, user needs and user experience research and product-oriented market research. She has a
solid background in methodological principles of survey research and strong organizational, analytical and
technical writing skills. Dr. Sherehiy earned a doctorate degree in Human Factors from The University of
Louisville and also holds a Masters degree in Psychology from Jagiellonian University.
Alec Ulasevich, PhD is the Director of Public Affairs Research Programs at EurekaFacts. For the past 16
years, Dr. Ulasevich designed and managed research projects evaluating behavior change interventions,
policy initiatives, mass media campaigns, and community-based programs for a variety of Federal and State
agencies and private foundations. He has also led formative research for social marketing efforts to promote
healthy behavior. Dr. Ulasevich earned his Ph.D. in Experimental Psychology from Loyola University,
Chicago. His work has been published in Social Marketing Quarterly, Health Education and Behavior, and
Journal of Health Communication. In addition to his role at EurekaFacts, Dr. Ulasevich is an adjunct faculty
at George Washington University’s Milken Institute of Public Health.
Maritza Matheus is the Director of Marketing Programs at EurekaFacts, and a professional with more than 15
years of experience conducting bilingual marketing research and marketing consulting in public health and
healthcare. Maritza brings expertise and experience in developing, testing, implementing, monitoring and
evaluating messaging campaigns.
Prior to joining EurekaFacts Ms. Matheus was CEO of Matheus Marketing, a healthcare marketing and
research agency. Ms. Matheus holds a Master of Business Administration in Marketing and Healthcare from
the State University of New York at Buffalo.
12. 12
Some of Our Clients
Associations
Alabama State Employees Association
American Association of School Administrators
American Physical Therapy Association
American Surgery Center Association
Baltimore Presbytery
Center for Education Reform
Council on Standards for International
Educational Travel
National Association of Home Builders
National Association of Secondary School
Principals
National Honor Society/National Junior Honor
Society
National School Board Association
National Science Teacher Association
Professional Convention Management
Association
Regulatory Affairs Professional Society
Renal Physicians Association
The Institute of Navigation
The National Association for Music Education
(NAfME)
Government
Consumer Products Safety
Commission
Food & Drug Administration
Internal Revenue Service
Peace Corps
Social Security Administration
US Army Medical Command
US Department of Agriculture
US Department of Education
US Department of Energy
US Department of State
US Census Bureau
US Navy Supply Corps
US Nuclear Regulatory
Commission
Commercial
AG Associates
Agency Uno
Booz Allen Hamilton
Cricket
Decision Analyst
QAR
Harris Interactive
ICF
Jacobs Engineering
Lipman Hearne
LMD Agency
Marketing General
MMG
Rock Creek Strategic Marketing
The Media Network
The Washington Post
United Concordia
Virginia Commerce Bank
WESTAT
Non-Profits
American Institute of Research
ATCC (Biological Resource
Center)
Baltimore Presbytery
Center for Education Reform
Graduate School USA
Hostelling International USA
Johns Hopkins
Maryland Hispanic Business
Conference
NeighborWorks® America
Recreational Boating and Fishing
Foundation
Youth For Understanding
““Eureka Facts LLC, under the expert guidance and management of Jorge Restrepo, provides
excellent and reliable data analysis and research services.
When working with EurekaFacts, you can expect sound and reliable advice in
market research, survey data analysis, and a first rate product in documentation, analysis, and
business solutions.
I highly recommend that you call him for your next project in survey analysis and
research. You can only benefit from the call. “
Carmen Larsen,
President AQUAS Inc.
13. 13
Patricia Omaña
Manager, New Business Development
(240) 403-4800
omanap@eurekafacts.com
EUREKAFACTS LLC
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DBE/ MBE Certified
CA , MD NJ, NY, PA
Small Business - US SBA SDB Certified
