Rakhi Modi is a Senior Analyst Programmer with over 7 years of experience in CRM product development using technologies like ASP.NET, Salesforce, and Pivotal CRM. She has expertise in Salesforce customizations, Visualforce, Apex, workflows, triggers and other features. Rakhi has experience delivering projects independently for clients in various domains and handling all phases from requirement gathering to development. She is proficient in languages like Visualforce, Apex and databases like SOQL, SOSL. Rakhi holds an MCA and has worked on projects for clients in UK, Germany, Netherlands and India.

1. Rakhi Modi
Senior Analyst Programmer
rakhi.bansal30@gmail.com
+91-9811962324
• Having 7.5 years of experience in CRM product development.
• Having experience on ASP.NET, Pivotal CRM and Salesforce CRM. Currently working
on Salesforce CRM.
• Dev 401 and Admin 201 certified.
• Core Competence –
 Salesforce Customizations
 Visualforce pages design
 Apex coding
 Workflows
 Triggers
 Web Services
 Batch Apex
 Data Encryption
 Salesforce for Outlook
 DataLoader
 Reports and Dashboards etc.
• Exposure on working in Agile Methodology and using TFS.
• Having experience in Design Architectures, Framework creation, Development for
complete pipeline along with Data Layer.
• Handled complete project independently including client interaction for a diversified
environment project.
• Good experience in Analysis of Business Requirements, Converting them into detailed
Functional requirements for software development/enhancements.
• Worked as an offshore team member closely with the onsite team.
Technical Skills:
Languages : Visualforce, Apex, C#, Asp.Net , VB.Net
Databases : SOQL, SOSL, SQL Server 2005/2008
Reporting Tools : Crystal Reports 11.0
CRM Products : Salesforce CRM, Pivotal CRM
Tools : Force.com, Eclipse and Visual Studio
Professional Qualifications:
Master in Computer Applications (MCA) (2005-2008)
University: MDU Rohtak.
Percentage: 79%
Bachelor of Computer Application (BCA) (2002-2005)

2. University : Kurukshetra
Percentage: 63%
Advanced Computer Course (May 2002- Nov 2002)
University : Raj Rif Computer Center
Grade: A
Educational Qualifications:
• Passed 12th
from Kendriya Vidyalaya Vikas Puri in 2002 with 73%.
• Passed 10th
from Kendriya Vidyalaya Vikas Puri in 2000 with 56%.
Professional Synopsis
Current Employer : Fidelity Investments Ltd.
Present Designation : Senior Analyst Programmer
Period : April 2013 to till date
Past Employer : GrapeCity India Pvt. Ltd., Noida
Designation : Sr. Software Engineer
Period : Jan 2009 – Mar 2013
Past Employer : CSC Financial Services Pvt. Ltd
Designation : Software Engineer
Period : Aug 2008 – Dec 2008
Previous Employer : National Informatics Center
Designation : Software Trainee
Period : Jan 2008- Jul 2008
Project Summary
Title : German PI
Environment : Salesforce CRM
Client : UK
Responsibilities : Data Encryption
Description:
In this project highly confidential information is stored. So the client is not agreeing to store the
data on Salesforce end too. So we have encrypted the data using tools and then stored it at
Salesforce end.
Title : UK Retail, Italy Pilot
Environment : Salesforce CRM
Client : UK
Responsibilities : Having client interaction, understanding their requirements and offering them
the best solution, and deliver the same.
Description:
Clients are using this system to maintain PI and FNW fund information. They are maintaining
leads, opportunity, contacts, companies’ etc details. Using Visual force pages, Apex, workflows,
triggers, batch apex, Data loader, SFO.

3. Title : Peak IT – Netherlands [From Pivotal CRM to Salesforce CRM]
Environment : Sales Force CRM, Pivotal CRM
Client : Peak IT NL.
Responsibilities : Understanding the existing functionality of the system and migrate the system
in Salesforce environment.
Description:
Peak IT, our existing client want to upgrade the system to Salesforce CRM from pivotal CRM.
My role is to understand the existing system and migrating the data from pivotal databases to
salsforce database. Once the data migration is done, the project will move in the enhancement
phase, where we have to improve the existing code quality and develop further change requests.
We are creating their Classic ASP based web pages into salesforce code.
Title : Telemarketing Add-On
Environment : Sales Force CRM, Cloud Computing, Apex
Client : Grapecity US.
Responsibilities : Finalizing Design, Development of Visual Force Pages, Worked on Apex
custom controller and controller extensions and writing automation test
classes for Apex Classes.
Description:
We are developing a new version, as per the changes and enhancements required by our client.
This is a pure product based development using Force.com platform with cloud computing
fundamentals. This product is specifically designed for BPOs and KPOs where in Telemarketers
can directly go for scripted calls with the customers and can write in their responses in the
system where in on the basis of score & rating, their manager makes decision for the approach of
converting the prospective customer into actual lead.
Title : Captivate - Dashboard
Environment : Pivotal CRM, ASP.Net 3.5, SQL Server 2005
Client : Captivate.
Responsibilities : Requirement understanding, design, development, testing.
Description:
This product is designed for our customer Captivate. Dashboard includes showing reports using
fusion charts on the home page. There are drill downs to view data details at very lower level.
We have integrated Pivotal CRM application with ASP.Net website.
Title : Beyond TXT G4 Transcend
Environment : Visual Studio 2008, Entity Framework
Database : MS-SQL Server 2008
Client : Transcend, Atlanta.
Responsibilities : Development using Entity Framework and SQL Server 2008 as back end
server.
Description:
This project is a complete web application where in the organization outsources the Doctors to
different hospitals. The organization has different hospitals in their network and they maintain
different documents related to patient information like Patient charts, Doctor Dictation, nurses
notes etc on the basis of which they decide patients’ ailment and refer the doctor as per the
requirement.

4. Academic Achievements:
• College topper in MCA.
• Participated in college level technical Quiz .
• Event organizer such as college celebrations.
• Participated in Skit and stood First.
Personal Details:
Husband’s Name : Mr. Anoop Modi
Date of Birth : 30th Aug 1985
Sex : Female
Nationality : Indian
Marital Status : Married
Languages Known : English, Hindi
Address : 3D37, B.P, N.I.T, Faridabad, Haryana
References will be provided as and when required.
(Rakhi Bansal)