O.SRINIVASA RAO has over 2 years of experience in data processing, analytics, and research. He has expertise in tools like IBM SPSS, MS Office, and R Programming. He currently works as an Associate Analyst at MarketTools, where he is responsible for data cleansing, analysis, quality checking, and client communication. O.SRINIVASA RAO has a PGDM and B.Tech degree. He has worked on various projects involving data analysis, report writing, and presenting findings.

1. O.SRINIVASA RAO Email: srikar3339@gmail.com
Ph no: 9581431030
2-157/1, Oppicherla
PROFESSIONAL SUMMARY
• Associate Analyst in Data Processing with 1 year 11 months of experience in research, data
analytics and data cleansing
• Expertise in Data analysis in various tools like Quantum, IBM SPSS and MS Office
• Proficiency in IBM SPSS with 3+ years of experience in analyzing data as Question wise analysis ,
Relationship analysis and advanced analysis
• Good technical capabilities with a consistent record of analyzing the problem and providing
alternate solutions and completing projects to specification in the first attempt.
• Worked on statistical techniques like Predictive Modeling, Multivariate and Multidimensional
techniques, Hypothesis techniques, Forecasting and Planning, Relationship analysis etc.
• Worked on Advanced analytics projects using R Programming
SKILLS:
PERSONAL SKILLS:
• Able to communicate properly, persuasive language to resolve the situations
• Good at Organizing and managing things with negotiation
• Adaptable to occurring changes
• Enthusiastic to learn and work capably
BUSINESS ORIENTED SKILLS:
• Thorough understanding on Market research and Business research
• Working knowledge on MS Word, Power point, MS Excel (Advanced Excel techniques)
• R Programming
• Capability of preparing dynamic dashboards in excel
• Expertise in working with IBM SPSS along with the syntax.
• Can Perform Data Analysis from basic to advanced
• Expertise in handling / working with multivariate or multidimensional data
• Woking knowledge on Marketing Analytics and predictive analytics
• Can write a comprehensive Report.

2. • Working Knowledge on Quantum tool
MANAGERIAL SKILLS:
• Can plan and map to create a satisfied work force.
• Able to manage the team to work towards the same goal
• I have a conscious control over time spent in specific things for effective productivity
PROFESSIONAL EXPERIENCE
JOB PROFILE: Associate Analyst – Data Processing
COMPANY: MarketTools (A Metrixlab Company)
DURATION: July 2014 to till date
DESCRIPTION: MetrixLab is a global provider of consumer insights and marketing analytics, turn
data from surveys, social media and enterprise systems into valuable business
information and actionable consumer insights that help leading companies drive
product innovation, brand engagement and customer value
ROLES AND RESPONSADILITIES:
• Programming for various Link Preview projects, ad-tracking and customized studies in Quantum
• Running procedures in Quantum for data tabulation, editing, data checking, and data validation
• Quality checking of data tables, banners, open-ends, CSV database, etc
• Control of projects in terms of quality and project handling
• Data cleansing in IBM SPSS
• Analysis of tables and data in SPSS for various statistical measures and validity
• Interaction with client and research manager for efficient analysis and outputs
• Communicating, coordinating with our clients in the onsite and keeping them updated about
projects
• Clarifying issues with client/research managers during functional and analysis stipulation of
project
ACADEMIC PROFILE:
I. PGDM - Aurora’s Business School (Marketing and Human Resources) - 68% (2014)
II. B Tech - Narasaraopet Institute Of Technology(JNTUK) - 70.5% (2012)

3. III. Intermediate - Sri Chaitanya junior college - 94.4% (2008)
IV. SSC - Bhashyam Public School - 85.6% (2006)
PROFESSIONAL PROJECTS:
• Internship 1 Project At Decision Tree Consultancy Services:
INTERN PROFILE: Management Trainee Analyst
COMPANY: Decision Tree Consultancy Services
DURATION: June 2013 to June 2014
PROJECTS WORKED:
Project Title:”Performance evaluation of MEESEVA Kendars” (AP state govt project)
Project Title:” Feedback and feed forward survey on stakeholders with respective to
the training program across Andhra Pradesh” (AP state govt project)
RESPONSIBILITIES:
• Interviewed the stakeholders, designed and developed Questionnaire with respect to
stakeholders
• Co-coordinating across all teams in project development cycle
• Expertise in gathering, analysing and developing Business Requirement Documents and Functional
Requirement Specifications
• Involved in preparing Process Flow Diagram, supervising data cleansing
• Clarified issues with client during efforts to validate designs and functional specifications of
project
• Actively Participated in internal presentations
• Conducted the project meetings successfully by coordinating all teams
• Associated in data analysis which include Question wise analysis , Relationship analysis
and advanced analysis
• Prepared a comprehensive Report
• Summer Internship Project at Nalanda Advertising associate PVT LTD:
Project Title: “Digital promotion of SunRisers Hyderabad” (2013)
Abstract: To improve the fan base of SunRisers Hyderabad IPL team in digital space with new
Interventions.
• Other Projects:
Project Title:”Customer perference and buying behavior towards a super market”(Heritage)

4. Project Title:” Experience India project on Waste Management” (2011)
ACHIEVEMENTS:
• Conducted workshops & training programs on SPSS
• Awarded as Rising Star of Data processing team in MarketTools
• Achieved Gold and Bronze Award for delivering consistence Quality in MarketTools
• Appreciation form an IAS officer(CIPS) for excellent job done on AP state govt project
• Played for district level cricket tournament in Guntur
• Awarded second prize in “EXPERIENCE INDIA PROJECT”
• Sold many GREEN HOLI colors at Mind Space under Hyderabad Goes Green
PERSONAL PROFILE:
Date of Birth : 12th
May 1991
Hobbies : Reading books & magazines, playing cricket
Languages Known : English, Telugu
Gender : Male
LinkedIn ID : http://in.linkedin.com/pub/srinivasa-rao-oguri/56/84/b5a/
DECLARATION
I hereby declare that the above particulars are true to the best of my knowledge and belief
(O.SRINIVASARAO)
Place: Hyderabad
Date: