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Michel Lambert Resume
My career at a glance
09/69 - 06/81 : Primary and secondary school
09/81 - 06/83 : Candidature en sciences économiques et sociales (Namur)
09/83 - 06/86 : Licence et maîtrise en informatique (Namur - 3 years cycle)
10/86 - 10/87 : Military service (Officer in infantry)
11/87 - 06/90 : Procter & Gamble Benelux : Systems Analyst in IT department
07/90 - 05/91 : Brand Assistant on Lenor & Dreft Dishwashing Liquid (Advertising) + Sales training
05/91 - 08/92 : Assistant Promotions Manager
09/92 - 03/96 : Promotions & Direct Marketing Manager (5 people)
03/96 - 07/98 : Group Manager Marketing Programs Belgium (8 people)
07/98 - 06/99 : Associate Director Marketing Programs Belgium/Netherlands (22 people)
07/99 - 04/00 : Associate Director Direct-To-Consumer Marketing Western Europe - Brussels
05/00 - 07/09 : Idem - based in Geneva ($480MM sales and 140 people to lead)
07/04 - 07/05 : + regional Media & Communication Oral Care and Pet Health & Nutrition
07/05 - 01/09 : + Leadership of Digital Marketing adoption and capability in Western Europe
12/05 - 01/09 : + Global Digital Marketing Center of Expertise leader
02/09 - Now : Associate Director P&G Prestige Global Media & Operations ($300MM Media budget)
Overview of competencies
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Brand marketing
Internet and Digital Marketing
Direct Marketing & CRM
eCommerce
Education services
Field and event marketing
In-store merchanding
Integrated Media and Communication
IT & Database Management
Packaging
Trial and Loyalty Promotions
Special Sales (Hospitals/ Home Appliance)
Belgium
Benelux
Western Europe
Global
All P&G Categories
Specific Brands
P&G Prestige
My assets
• Integrated Media & Communication expert
• Digital Marketing and Direct-To-Consumer
• A strong experience in people management
(direct and indirect) - Working across
organizations and leadership by influence,
ability to “connect virtually”
• An international experience
• Initiative and innovative entrepreneurship: I’m
a pioneer marketer

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Resume

  • 2. My career at a glance 09/69 - 06/81 : Primary and secondary school 09/81 - 06/83 : Candidature en sciences économiques et sociales (Namur) 09/83 - 06/86 : Licence et maîtrise en informatique (Namur - 3 years cycle) 10/86 - 10/87 : Military service (Officer in infantry) 11/87 - 06/90 : Procter & Gamble Benelux : Systems Analyst in IT department 07/90 - 05/91 : Brand Assistant on Lenor & Dreft Dishwashing Liquid (Advertising) + Sales training 05/91 - 08/92 : Assistant Promotions Manager 09/92 - 03/96 : Promotions & Direct Marketing Manager (5 people) 03/96 - 07/98 : Group Manager Marketing Programs Belgium (8 people) 07/98 - 06/99 : Associate Director Marketing Programs Belgium/Netherlands (22 people) 07/99 - 04/00 : Associate Director Direct-To-Consumer Marketing Western Europe - Brussels 05/00 - 07/09 : Idem - based in Geneva ($480MM sales and 140 people to lead) 07/04 - 07/05 : + regional Media & Communication Oral Care and Pet Health & Nutrition 07/05 - 01/09 : + Leadership of Digital Marketing adoption and capability in Western Europe 12/05 - 01/09 : + Global Digital Marketing Center of Expertise leader 02/09 - Now : Associate Director P&G Prestige Global Media & Operations ($300MM Media budget)
  • 3. Overview of competencies 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Brand marketing Internet and Digital Marketing Direct Marketing & CRM eCommerce Education services Field and event marketing In-store merchanding Integrated Media and Communication IT & Database Management Packaging Trial and Loyalty Promotions Special Sales (Hospitals/ Home Appliance) Belgium Benelux Western Europe Global All P&G Categories Specific Brands P&G Prestige
  • 4. My assets • Integrated Media & Communication expert • Digital Marketing and Direct-To-Consumer • A strong experience in people management (direct and indirect) - Working across organizations and leadership by influence, ability to “connect virtually” • An international experience • Initiative and innovative entrepreneurship: I’m a pioneer marketer