Oh mygov gps13 final

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  • He ordered Defense managers to prepare several fiscal scenarios in fiscal 2014: one with a 10 percent across-the-board budget cut, and another with a 10 percent cut that allowed managers flexibility to move funds to different accounts. As called for in the 2010 Government Performance and Results Modernization Act, the inventory of some 1,600 programs was prepared by departments using a Government Accountability Office definition that deemed a program an “organized set of activities directed toward a common purpose or goal that an agency undertakes or proposes to carry out its responsibilities.” Each program listed includes a title, description and link to the strategic goals and objectives of the agency. The GPRA Modernization Act of 2010 requires agencies to annually “identify low-priority program activities based on an analysis of their contribution to the mission and goals of the agency and include an evidence-based justification for designating a program activity as low priority. ”  Sen. Mark Warner, D-Va., also welcomed the release, saying, “We are finally getting the data we need to make a careful review of the structure of federal programs across the government to help inform decision-making in Congress. As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting in October under a recently approved blueprint by the House Appropriations Committee. increasing defense funding next year by 5 percent and imposing severe cuts on many non-Defense Department agencies, especially the Health and Human Services, Labor, Education and State departments.
  • As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting in October under a recently approved blueprint by the House Appropriations Committee. increasing defense funding next year by 5 percent and imposing severe cuts on many non-Defense Department agencies, especially the Health and Human Services, Labor, Education and State departments. Furloughs have become the most visible and painful manifestation of the sequester, but agencies that steer clear of this strategy have not escaped the effects of the sequester. Doing the math, agencies avoiding furloughs will have to make up the cuts by cutting elsewhere. While these other cuts may not be as visible as furloughs, they can be equally draining on an agency, particularly over the longer term While future sequesters will take a form different from the current one, policymakers should be armed with comparable information across agencies so they can make more informed decisions about whether and how to allocate fiscal sacrifice in the coming years.
  • How do you take control of the narrative?
  • Social media didn ’t start with computers, it was born on “line” –  on the phone . Introduced in workplace to keep in touch Potential misuse brought skepticism Widespread adoption created alternative uses  Like the phone Social media isn ’t really “new,” but the tools, speed, and reach are... Enhance Mission with new  technologies  Don't fear the phone...
  • Social media didn ’t start with computers, it was born on “line” –  on the phone . Introduced in workplace to keep in touch Potential misuse brought skepticism Widespread adoption created alternative uses  Like the phone Social media isn ’t really “new,” but the tools, speed, and reach are... Enhance Mission with new  technologies  Don't fear the phone...
  • - Drives Productivity Builds businesses Creates infinite amount of products Must be harvested and refined
  • - Drives Productivity Builds businesses Creates infinite amount of products Must be harvested and refined
  • Now more than ever, federal leaders have the ability to connect, communicate, and listen to advisors, subject matter experts, and constituencies in real-time. Big data and digital media allow decision makers to view the entire landscape, ensuring a more thoughtful and balanced approach to measuring program performance, outcomes, and impacts. In short, the current and projected budget realities require new ways of gathering information related to program performance and results to better position agencies during these dire times.  
  • Now more than ever, federal leaders have the ability to connect, communicate, and listen to advisors, subject matter experts, and constituencies in real-time. Big data and digital media allow decision makers to view the entire landscape, ensuring a more thoughtful and balanced approach to measuring program performance, outcomes, and impacts. In short, the current and projected budget realities require new ways of gathering information related to program performance and results to better position agencies during these dire times.  
  • While everyone talking about China and Libya, Treasury is addressing other issues.
  • When I type in Obamacare, I come to an easy to use screen which I’ve expanded by clicking “select groups” so I can refine my search. In this particular search I only want to know what the presidential candidates are saying about Obamacare and what other people on the web are saying about Obamacare in relation to the presidential candidates.
  • When I do that we see that there are over 16K mentions of Obamacare for this search over facebook, digital news and Twitter. Notice, a majority of mentions are from Twitter, so this may be indicator of an outreach platform you may want to use for a particular strategy. To make this more interesting I did the same search but using the proper reference to Obamacare…the “ aforadable care act ” ….let ’ s see what we find. .
  • Interestingly we find a significant decrease in mentions…less than a percent…In fact we notice zero re-tweets. So if your running a messaging campaign this information is invaluable for outreach…that is using the Act does not afford the same impact as Obamacare MORE IMPORTANTLY, we see that language matters…Think about all the terms you use… by using a tool like ours you would plug those in terms to see what is sticking… Looking even deeper at obamacare I’ll click graphs.
  • As you can see there are a variety of ways to slice and dice this information… Here you can view by a party breakdown. As you would expect, GOP would be using Obamacare and you can see who is mentioning Obama care and where are those mentions coming from. Tools like this allow organizations to better understand and “Learn” from the SM data so you have more effective outreach for your eAdvocacy. For the more advanced user there’s our “Engagement” platform which focuses more on the ability to “ACT”
  • Agencies can look at what other agencies are saying and issue their own statements without stepping on each others toes Politics: who's taking credit; who's giving credit? Bump in public support? To Who? Obama? Navy Seals? What is public saying?
  • To get meta-data, need to do individual analysis of each politician We Provide communications performance measurement, situational intelligence, and data visualization technologies for gov ’t & politicians. Why : Large underserved market with deep pockets & unique needs/pains
  • VA can use comments from staff and determine best way to communicate information internally.
  • Additionally, researchers are finding that new media data correlates well with other performance measures. Just recently, NASA was awarded the number one ranking in the 2012 version of the Partnership for Public Service's Best Places to Work in the Federal Government. Therefore, combining the number one ranking in social media with the Best Places to Work rankings provide an abundance of additional measures of success for the agency to examine and explore.
  • OhMyGov Media Monitoring is able to listen to military members and their families exclusively …
  • Facebook mirrors reality
  • Facebook mirrors reality
  • Facebook mirrors reality
  • By becoming aware and utilizing these new technologies, federal executives can defend their decisions for targeted cuts to congress, the public and their employees and also make the case for sustaining effective programs while investing in emerging programs.
  • By collectively using information from surveys, digital media, the Web and internal data mining you will be able to not only defend decisions for targeted cuts, but make the business case for sustaining programs that work and ensure they are properly staffed and resourced. You’ll also be better positioned to identify emerging opportunities and redirect savings to invest in new technologies and jobs of the future.   The era of big data is here. It’s time to start embracing it.
  • Oh mygov gps13 final

    1. 1. Scripting your Data Story –Taking Control of the NarrativeTMRichard Hartman, Ph.D.Co-Founder11 Jun 13
    2. 2. Setting the Stage GovExec Headlines (Jun 2013) “Plan for 10 Percent Budget Cut in Fiscal2014, Defense Official Says” “White House Unveils First-Ever Inventory ofFederal Programs” http://www.goals.performance.gov/federalprograminventory “Where are the Low Priority Programs?”
    3. 3. Setting the Stage FedTimes Headlines (Jun 2013) “Deeper Cuts are Threatened in 2014” As agencies wrestle with the fallout from this year’ssequester-related budget cuts, many face an evensteeper round of reductions starting in October under arecently approved blueprint by the HouseAppropriations Committee. “Flying Blind: The Impacts of Sequesters” In the public media, escaping furloughs has become aproxy for a well-managed agency, able to avoid theworst effects of this challenging budgetary year.
    4. 4. “For agency executives and programmanagers, the one certainty is likely to becontinued uncertainty.”GovExec Jun2013
    5. 5. Current playing field Sequestration is particularly painful Indiscriminant nature of the across-the-board cuts Executives are loosing control without theopportunity to defend Integrity, impact and mission relatedaccomplishments At some point executive need to regaincontrol of the process Be prepared to defend their programs andbudgets to internal and external stakeholders
    6. 6. Navigating through Uncertainty“Big Picture”
    7. 7. Navigating through Uncertainty Understand your mission and the internal andexternal forces Identify and focus on your stakeholders (staff,congress, public) Make time to monitor and control operations ona regular basis Understand the significance of technology as theprime drive in today’s digital world
    8. 8. Take Control of the NarrativeTM Making Communication more quantitative anddata-driven Establishing clear points to enhance your story Tying your story to the organizational mission Let the data drive decisions Recognize and always be prepared for change Predicative analytics
    9. 9. Embrace New technology Elected leaders are/or want to be very attuneto their constituents (their concerns, deepestdesires, and what they support or do notsupport) Now federal leaders can take that messageto them directly using new technologies That is, to take control of the narrative andget ahead of the story, event, campaign orissue
    10. 10. IRS turns over to Congress video of employeesline dancingIn a written statement, the IRS said the video was "unacceptableand an inappropriate use of government funds." It said the agencyhas new policies in place "to ensure that taxpayer funds are beingused appropriately.”
    11. 11. What is Digital Media?More than justsharing picsof yourselfonline...
    12. 12. What is Social Media?More thanjust pushinginformation...
    13. 13. It’s the single LARGESTdata sourceof public perceptionEVER created
    14. 14. It’s the single LARGESTdata sourceof public behaviorEVER created
    15. 15. “The dynamic manner of their future billiondollar decisions will be based on themassaging of masses of data that will decidethe winners and the losers of the future.”Ginni Rometty, CEO of IBM
    16. 16. POWER OF A TWEET
    17. 17. What Do you see?
    18. 18. LISTEN AND UNDERSTAND
    19. 19. “For the first time in history everyone has avoice that can be heard with access to theinfluencers.”Richard Hartman, COO of OMG Inc.
    20. 20. Analysis of Obama’sTwitter TownhallJuly 6, 2011
    21. 21. Case Study - TreasuryHot on Twitter:@BreakingNews: US blocks $30 billion in Libya assets, thelargest freeze ever, Treasury Dept. saysRT @zacharykarabell: Treasury Dept reports that China ownseven more US debt than we thought. Thats a lot of debthttp://tinyurl.com/49nxwuz #china #economyTreasury Dept. Analysis March 1, 2011
    22. 22. 10/12-10/18 Social Media Analysis (N=150)E-VERIFY PUBLIC DIALOGUE
    23. 23. LANGUAGE MATTERS…
    24. 24. TELLING STORIES WITHDATA…EXAMPLES
    25. 25. News Brokeon Twitter
    26. 26. OsamaDead1530456075Approval Rating
    27. 27. VHA FacebookComment Analysis=NegativePositiveNegativePositive
    28. 28. =NegativePositiveNegativePositiveVA SENTIMENTANALYSIS
    29. 29. • 17.5% of comments camefrom current VA employees.• Almost all negative.• VA missing opportunity tocreate evangelists of staffthrough better internalcommunications.VA StaffNon-VA StaffVA EmployeesNon-VAEmployeesVA SENTIMENTANALYSIS
    30. 30. • Complaints were lodgedabout services provide in:1. Dallas, TX2. Denver, CO3. KC VAMC4. Los Angeles, CA5. Manchester, NH6. West Haven, CT7. San Diego, CA• Compliments in serviceimprovements were noted in:1. Hampton, VA2. West Haven, CT3. Houston, TX4. Worcester, MAWhere will futureproblems arise?(+)(-)VA SENTIMENTANALYSIS
    31. 31. COMPARITIVE ANALYSIS
    32. 32. Social media analytics provides instantaneous insight about anagency in comparison to other agencies based on the perceptionsof the public, congress, and the agencys own staff.
    33. 33. TARGETED MESSAGING ANDLISTENING
    34. 34. CUSTOMER SERVICE
    35. 35. Analyze Social Media Mentions by LocationGEOGRAPHICANALYTICSTSA
    36. 36. …by shutting out the noise and onlylistening to who you want to listen to e.g.,politicians, public, and agency…by shutting out the noise and onlylistening to who you want to listen to e.g.,politicians, public, and agency
    37. 37. LISTEN INFORM ACTAchieve insight intothe real issues forpublic, politicians,and staffMonitor agencyprograms to see ifnational dialogueabout agency issuesis becoming morepervasiveProvide ongoingdata and analysiswithout need forsurvey instrumentsUse data to informoutreach, such asassessing drugs totarget in educationalcampaignsIdentify influentialsources and betterprevent the spreadof misinformationabout thiscommunityUse trending storiesamong this group todetermine howbetter to shapecommunicationmaterials
    38. 38. PREDICTIVE ANALYTICS
    39. 39. Twitter Used to Predict Box Office SuccessHuberman, Bernardo A. Asur, Sitaram• 2010 Study• Rate at which messages wereproduced used to accuratelypredict opening weekend box-office takings before the film hadopened.Movie Prediction RealityThe Crazies $16.8M $16.06MDear John $30.7M $30.46M
    40. 40. • Percent Change inFacebook Fans byPolitical Affiliation OverTime (US House)+61SeatsFacebook Used to Predict 2010 Election OutcomesEinhorn, Hartman, Nelson
    41. 41. +6SeatsPercent Change in Facebook Fans by Political Affiliation Over Time(US Senate)
    42. 42. PUT YOUR BEST FOOTFORWARD
    43. 43. Imagine heading to a meeting with a congressionalauthorizing committee or the Office of Management andBudget to explain the impact budget cuts will have onservices and staffing. Your insights are based on limiteddata regarding critical programmatic outcomes andinsufficient staffing and workload projections. On top ofthat, you cannot explain how the cuts will affect theeconomy and the welfare of constituencies within specificregions, states, counties, and cities.This is a recipe for disaster that would not serve you oryour organization well.
    44. 44. Now imagine that you prepare for this meeting by armingyourself with insights from a variety of sources, includingFedView Survey results, program performance andworkload data, targeted public opinion research, specificmedia reports, statements from the CongressionalRecord and thoughts from constituents and stakeholderscollected through social media, including Facebook andTwitter.Having access to this level of information will shift thedynamics of the conversation and allow agency leadersto influence the budget process through targetedmessaging and solutions.
    45. 45. “By collectively using information fromsurveys, digital media, the Web and internaldata mining you will be able to not only defenddecisions for targeted cuts, but make thebusiness case for sustaining programs thatwork and ensure they are properly staffed andresourced.”Hartman and Salamone, NextGov Dec 2012
    46. 46. How are you going to address? Furloughs Sequestration Program Cuts Staffing The survival of your Agency
    47. 47. “Taking Control of the Narrative” TM Using Big Data to Prepare for Budget Cuts and Beyond http://www.nextgov.com/big-data/2012/12/commentary-using-big-data-prepare-fiscal-cliff-and-beyond/60300/?oref=ng-HPriver Using Social Media Monitoring for GovernmentOperations http://thehill.com/blogs/congress-blog/technology/212007-social-media-monitoring-is-critical-for-government-operations Catching the Social Media Wave: Using Data To DriveDecisions https://www.seniorexecs.org/action_newsletter/catching_the_social_media_wave_using_data_to_drive_decisions/
    48. 48. Scripting your Data Story –Taking Control of the NarrativeTMRichard Hartman, Ph.D.Co-Founder11 Jun 13

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