Steven Dalbor is an experienced communicator with over 20 years of experience in writing, editing, and content creation across various mediums. He has worked in promotional and technical writing roles for several companies creating materials such as brochures, presentations, and social media posts. Currently, he is looking for new opportunities to utilize his skills in content strategy, marketing communications, and medical/technical writing.
Blausen Strategic Marketing Evolution -Web to Mobile Medical AppsBlausen Group
A look at Blausengroup, creator of the the Blausen Human Atlas, and their strategic marketing strategies from patient education with 3D medical animation on hospital websites to widespread distribution in 40 countries, 15 languages on iphone, ipad, Tablet, Android, Blackberry with 15,000 medical illustrations, 8,000 medical animations including a peek at the future.
Storia dei boschi milanesi - Evoluzione delle funzioni dei boschi
del Regio Parco di Monza
Relatore: Giorgio Buizza – dottore agronomo
Milano, 19 novembre 2015
economic slow down
price of raw materials
Rise in automotive fuel prices.
visit me in http://www.sujithbhaskar.brandmee.in/ or please comment my blogs in http://blog.centreetech.com/
What makes a good Direct Salesperson?
All sales require knowledge of the following:
Small Talk Basics and Catharsis Theory
Neuroeconomic Psychology Concepts
Enemy Mine: embracing incompleteness
Buyer Behaviors and the Buyer Cycle
Management’s need to track the Sales Cycle
When to Hard Sell and when to Soft Sell
And, Sales Coaching (so to bring it all home)
Blausen Strategic Marketing Evolution -Web to Mobile Medical AppsBlausen Group
A look at Blausengroup, creator of the the Blausen Human Atlas, and their strategic marketing strategies from patient education with 3D medical animation on hospital websites to widespread distribution in 40 countries, 15 languages on iphone, ipad, Tablet, Android, Blackberry with 15,000 medical illustrations, 8,000 medical animations including a peek at the future.
Storia dei boschi milanesi - Evoluzione delle funzioni dei boschi
del Regio Parco di Monza
Relatore: Giorgio Buizza – dottore agronomo
Milano, 19 novembre 2015
economic slow down
price of raw materials
Rise in automotive fuel prices.
visit me in http://www.sujithbhaskar.brandmee.in/ or please comment my blogs in http://blog.centreetech.com/
What makes a good Direct Salesperson?
All sales require knowledge of the following:
Small Talk Basics and Catharsis Theory
Neuroeconomic Psychology Concepts
Enemy Mine: embracing incompleteness
Buyer Behaviors and the Buyer Cycle
Management’s need to track the Sales Cycle
When to Hard Sell and when to Soft Sell
And, Sales Coaching (so to bring it all home)
1. STEVEN DALBOR
717-330-7791 ● sdalbor@gmail.com
261 Bluff View Drive, Lancaster, PA 17601
SUMMARY
Experienced verbal, written and visual Communicator with abilities in almost every known medium,
from brochures and direct mail to Web and Twitter, with ability to make the most complex topics
accessible to the average person.
EXPERIENCE
Writer, PHEAA (Pennsylvania Higher Education Assistance Agency) -- Harrisburg, PA (2013-2016)
Performed content management, editing, writing and proofreading for literally hundreds of technical
processing documents to help representatives assist college loan borrowers. Interacted extensively with
multidisciplinary teams and provided extensive support for computer-based record-keeping systems and
formatting/organizational programs.
Promotional and Technical Writer, FREE-LANCE -- Lancaster, PA (1995-Present)
Created content for promotional and training initiatives for Roche Diagnostics, Quest Diagnostics,
Securitas, the YMCA, Five Below, Becton Dickinson (BD) among others. Developed presentations for
Web, video, Twitter feeds, interactive presentations and all traditional media.
Copywriter, GODFREY ADVERTISING -- Lancaster, PA (2008-2013)
Provided content that met key client needs and helped convey important business-to-business
messages to viewers and readers of Web pages, print ads, brochures, posters, social media posts and
many more. Highlights include:
Helped Avantor establish new corporate identity by revamping Avantor’s Web content
with more powerful, SEO-focused messaging, successfully reworking 90+ Web pages in
less than 3 months.
Provided technical content—highlighting client product successes—in user-friendly form
by authoring technical articles, Case Studies, White Papers and other communications in
energy exploration, sustainable energy, manufacturing, chemicals and more. Wrote 15 tech
papers for Bosch Rexroth alone in 2 years.
Guided clients into social media arena with appealing, focused content for Twitter feeds,
Facebook posts and more.
Offered market-driven insight for clients via competitive research and message mapping.
Interviewed scientists, clinicians, engineers and other specialists to create content that
maximized interest in client services and products, from carpentry to chromatography.
Medical Writer, COMPLETE HEALTHCARE COMMUNICATIONS -- Chadds Ford,PA (2007-2008)
Supported major pharmaceutical initiatives in delivering targeted CME content to clinicians promoting
therapeutic strategies for using interferon beta-1a in treating MS.
2. STEVEN DALBOR (Page 2)
Developed slide kits, print pieces and email that enabled pharma teams to deliver focused
promotional messages to clinicians, EMD Serono marketing experts and sales representatives.
Helped EMD Serono track success of messaging through product mentions in articles
published in both medical journals and medical convention programs, producing 20+ reports in
one year.
Managing Medical Editor, DISCOVERY CHICAGO -- Chicago, IL (2006-2007)
Delivered high-impact messages to support CME promotion of antiretroviral therapies through slide
kits, moderator’s guides, Web copy, and other communications, and assisted in interpretation of ACTG
clinical studies.
Produced Executive Summaries that helped fine-tune marketing plans and strategies for
responding to physician, nurse practitioner, pharmacist, and physician assistant needs.
Effectively communicated key challenges presented by atrial fibrillation and available therapies,
to help lay the groundwork for new antiarrhythmic agent.
Senior Medical Writer, WYETH PHARMACEUTICALS -- Collegeville, PA (1995-2006)
Supported CME initiatives to encourage clinician adoption and use of Wyeth products. Played key role
in successful Sales Training programs, helping Wyeth sales force understand and promote Wyeth
products in cardiovascular, psychotherapy, gastroenterology and Women’s Health areas.
Ensured consistency of messaging across formulary kit materials, newsletters and
peer-reviewed journal articles.
Maximized impact of Wyeth key opinion leader CME presentations, post-event, by integrating
content across slide kits, audio tapes, brochures, mailers and more.
Helped Wyeth meet tight deadlines for training program—after outside agency abandoned
project as too difficult—through competitive research and content development (training
materials, product monograph, etc) for EFFEXOR XR Panic Disorder indication.
Supported Sales Training initiatives through competitive research, and accurate, informative
copy, to train Wyeth sales force on weaknesses of multiple rival products.
Improved focus and impact of messages delivered by Wyeth product champions, including
poster presentations at numerous CME venues including North American Society for Pacing
and Electrophysiology (NASPE), American College of Cardiology / American Heart
Association(ACC / AHA), Society for CriticalCare Medicine (SCCM) and AmericanCongress
of Obstetricians and Gynecologists (ACOG).
EDUCATION
Bachelor of Arts, Journalism and Art, Pennsylvania State University, State College, PA
TECHNICAL SKILLS
Word, Excel, Visio, PowerPoint, SmartArt, Access, EndNotes, Content Management System
References Available Upon Request