1. The Target Audience for a New Music Magazine
The aim of my questionnaire was to find out the target audience for my newspaper. I used a
primary research technique using questionnaires to find out this information first hand.
Age Favourite Style of
0%
-15
Newspaper
0% 0%
22% 16-25
34%
26-35 22% Tabloid
22%
36-45 78% Broadsheet
22%
46+
The chart shows that the most popular The results show that the majority of the
age group is age 16-25, this means that people who took part in the
my newspaper will aim towards this age questionnaire would prefer to read a
range. tabloid newspaper.
Gender How Much Would
0% 0% You Pay?
11% 11% 0-20p
Male
50% 50%
Female 21p-50p
33%
45%
51p-£1
The pie chart shows that I asked an even
number of males and females which The pie chart shows that most of the
means that my newspaper could target people I asked would pay in the region
both genres. of 21p-50p, so this will be the price
range for my newspaper.
What Type of Stories How often would
you buy a paper?
Sport 11%
22% 22% 22%
Serious Daily
22% Gossip Weekly
34% 67%
Other Monthly
This graph shows that all different types The results show that the majority of the
of stories were chosen meaning my people I asked would buy a newspaper
newspaper will cover a number of weekly rather than daily or monthly,
different stories. which means I am more likely to release
a weekly newspaper.
2. The Target Audience for a New Music Magazine
Newspaper What Layout would
Competitions you Prefer
44% Yes More Images
44%
56% No 56% More Text
The graph shows that overall a relatively The results show that people would like
even amount of people would take part an even amount of text and images so I
in newspaper competitions; I will will use a wide variety of both.
involve a competition in my newspaper.
What Local Paper do Hobbies Music
you Prefer? MEN Sport
17% Current
Metro 33% Affairs
22% 22% Theatre
56%
Salford 17% Other
22% 11%
Advertisor
The graph shows that the MEN is most The results show there were a variety of
popular in the area, this means that I will hobbies that people chose, because of this
try to involve some of the features of this I will try to cater for all different types of
newspaper. hobbies.
Overall these results have given me ideas that will help me create my newspaper. The audience
will use this newspaper to divert them from their own lives and give them time to relax and read
about something else. The results show there will be different types of stories in my newspaper.
One of the main types of stories chosen was celebrity gossip. This is because the audience will
want to relate to the people they are reading about. There will also be an equal amount of text and
images used in the newspaper, the audience can interpret the images how they feel they apply to
the stories. The headlines of the stories also allow the readers to decode what the story may be
about.