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The Target Audience for a New Music Magazine


 The aim of my questionnaire was to find out the target audience for my newspaper. I used a
 primary research technique using questionnaires to find out this information first hand.




                     Age                                      Favourite Style of
                0%
                                    -15
                                                                 Newspaper
                                                                 0% 0%
          22%                       16-25
                     34%
                                    26-35                       22%                  Tabloid
         22%
                                    36-45                             78%            Broadsheet
                22%
                                    46+


The chart shows that the most popular                  The results show that the majority of the
age group is age 16-25, this means that                people who took part in the
my newspaper will aim towards this age                 questionnaire would prefer to read a
range.                                                 tabloid newspaper.



                Gender                                       How Much Would
           0% 0%                                                You Pay?
                                                                 11% 11%                0-20p
                                  Male
         50%         50%
                                  Female                                                21p-50p
                                                                33%
                                                                        45%
                                                                                        51p-£1

The pie chart shows that I asked an even
number of males and females which                      The pie chart shows that most of the
means that my newspaper could target                   people I asked would pay in the region
both genres.                                           of 21p-50p, so this will be the price
                                                       range for my newspaper.



   What Type of Stories                                       How often would
                                                              you buy a paper?
                                  Sport                        11%
         22%     22%                                                        22%
                                  Serious                                               Daily
                     22%          Gossip                                                Weekly
         34%                                                      67%
                                  Other                                                 Monthly



This graph shows that all different types              The results show that the majority of the
of stories were chosen meaning my                      people I asked would buy a newspaper
newspaper will cover a number of                       weekly rather than daily or monthly,
different stories.                                     which means I am more likely to release
                                                       a weekly newspaper.
The Target Audience for a New Music Magazine

               Newspaper                                   What Layout would
              Competitions                                    you Prefer

                      44%                    Yes                                       More Images
                                                                 44%
                56%                          No                        56%             More Text



   The graph shows that overall a relatively          The results show that people would like
   even amount of people would take part              an even amount of text and images so I
   in newspaper competitions; I will                  will use a wide variety of both.
   involve a competition in my newspaper.




       What Local Paper do                                             Hobbies             Music

          you Prefer? MEN                                                                  Sport

                                                                        17%                Current
                                     Metro                    33%                          Affairs
             22%                                                             22%           Theatre
                   56%
                                     Salford                           17%                 Other
       22%                                                 11%
                                     Advertisor

   The graph shows that the MEN is most              The results show there were a variety of
   popular in the area, this means that I will       hobbies that people chose, because of this
   try to involve some of the features of this       I will try to cater for all different types of
   newspaper.                                        hobbies.




Overall these results have given me ideas that will help me create my newspaper. The audience
will use this newspaper to divert them from their own lives and give them time to relax and read
about something else. The results show there will be different types of stories in my newspaper.
One of the main types of stories chosen was celebrity gossip. This is because the audience will
want to relate to the people they are reading about. There will also be an equal amount of text and
images used in the newspaper, the audience can interpret the images how they feel they apply to
the stories. The headlines of the stories also allow the readers to decode what the story may be
about.

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Results of questionnaire

  • 1. The Target Audience for a New Music Magazine The aim of my questionnaire was to find out the target audience for my newspaper. I used a primary research technique using questionnaires to find out this information first hand. Age Favourite Style of 0% -15 Newspaper 0% 0% 22% 16-25 34% 26-35 22% Tabloid 22% 36-45 78% Broadsheet 22% 46+ The chart shows that the most popular The results show that the majority of the age group is age 16-25, this means that people who took part in the my newspaper will aim towards this age questionnaire would prefer to read a range. tabloid newspaper. Gender How Much Would 0% 0% You Pay? 11% 11% 0-20p Male 50% 50% Female 21p-50p 33% 45% 51p-£1 The pie chart shows that I asked an even number of males and females which The pie chart shows that most of the means that my newspaper could target people I asked would pay in the region both genres. of 21p-50p, so this will be the price range for my newspaper. What Type of Stories How often would you buy a paper? Sport 11% 22% 22% 22% Serious Daily 22% Gossip Weekly 34% 67% Other Monthly This graph shows that all different types The results show that the majority of the of stories were chosen meaning my people I asked would buy a newspaper newspaper will cover a number of weekly rather than daily or monthly, different stories. which means I am more likely to release a weekly newspaper.
  • 2. The Target Audience for a New Music Magazine Newspaper What Layout would Competitions you Prefer 44% Yes More Images 44% 56% No 56% More Text The graph shows that overall a relatively The results show that people would like even amount of people would take part an even amount of text and images so I in newspaper competitions; I will will use a wide variety of both. involve a competition in my newspaper. What Local Paper do Hobbies Music you Prefer? MEN Sport 17% Current Metro 33% Affairs 22% 22% Theatre 56% Salford 17% Other 22% 11% Advertisor The graph shows that the MEN is most The results show there were a variety of popular in the area, this means that I will hobbies that people chose, because of this try to involve some of the features of this I will try to cater for all different types of newspaper. hobbies. Overall these results have given me ideas that will help me create my newspaper. The audience will use this newspaper to divert them from their own lives and give them time to relax and read about something else. The results show there will be different types of stories in my newspaper. One of the main types of stories chosen was celebrity gossip. This is because the audience will want to relate to the people they are reading about. There will also be an equal amount of text and images used in the newspaper, the audience can interpret the images how they feel they apply to the stories. The headlines of the stories also allow the readers to decode what the story may be about.