2. Purpose, Aims and Methodology
• In order to find out what the target audience of
my new music magazine would like to see in the
magazine I carried out a questionnaire. This
presentation shows the results I found from
conducting a questionnaire.
• I chose to carry out a questionnaire as my
method because it is primary research and it’s a
quick way of gathering quantative data which
then makes it easier to turn the data into graphs
• The results show the thoughts and opinions of
the sample I asked.
3. Audience profiling
Town of Residence
10 The gender of people asked for near enough half male
5
2 1 2
8
1 1 and half female and vast majority were within the 16-20
0 Series1 age bracket, so I will make a unisex magazine so it can
Waltha…
Bishop'…
Sawbrid…
Enfield
Harlow
Epping
Roydon
appeal to both genders who are between the ages of 16-
20.
Employment Status A lot of people asked were a student but also has a part
9%
Full time time job meaning they have a disposable income this
48%
29%
Part time could influence the price I charge for my magazine.
Unemployed
Student
14% Bishop’s Stortford was the most popular town of
residence so I need to ensure my magazine is made most
Age widely available there but also in Harlow and Roydon.
0% 0%
13% 0%
Under 16 Gender
0% 16-20
20% 21-25 Male
47%
67%
26-30 53% female
31-30
4. Media purchasing habits
How often do you It became clear that the people asked do not purchase a
purchase your magazines? large amount of magazines monthly so this along with an
13%
almost unanimous vote from my questionnaire saying they
0-2 think a magazine should be released monthly means I have a
3 to 5
good idea of how often to release my magazine.
80% 6+
The most popular place where people would buy a magazine
Where would you was a supermarket but a Newsagents was second popular so
purchase your It would be a good idea to have this music magazine
magazines? available at both if possible.
7% 13%
WHSMITHS
27% Newsagents
The sample of people asked said they would be willing to pay
53% Supermarket
within the £2-£3 bracket for a magazine.
How often do you How much would you
think a magazine… be willing to pay for…
13% 7%
50p-£1
Weekly 29%
£2-£3
87% Monthly 64%
£4+
5. Personal preferences
What gifts/offers would you like to
see with each issue?
8 The gifts/offers people would like to see in
7
6 7 each issue was quite widely spread and
5
4 5 5 there were three options that came out
3
2 Series1
top, because of this I could use the ideas
1 0 1 and have a different one each month.
0
Headphones Promotional Chance to Festival Vouchers for
cd win festival raincoats Music shops
tickets
What would you like to see as a main There was also quite a lot of
feature for the magazine? variation with what my audience
7 would like to see as a main
6
5
4
6 feature, this means that I could
5
3
2 3
4 possibly have three to choose from.
1 1 2 1
0
Series1
6. Personal Preferences
What colour scheme do
you prefer?
13%
option 1
13% 34%
Option 2 was the most popular colour scheme with option 1
option 2
option 3
being close behind, I think the first option would be the
40%
option 4 better choice especially if I’m going to try and appeal to
male and females as I think option 2 is a bit more feministic
The third option was chose by most as an existing
magazine front cover that appeals most to the
audience, This one is slightly more simplistic in
Which existing magazine comparison to the other ones so I might try and apply
front cover appeals to you this to my magazine.
most?
8% 15%
option 1
23% option 2
54% option 3
option 4
7. Conclusion and Proposals
From my results I have decided that I will take a lot of the most popular options into
account when making my magazine. In regards to the audience profiling all of the results
will affect my magazine, the gender was very evenly split so I will make my magazine
unisex this will widen my target audience too. My target audience will therefore be 16-20
year old male and females. As Bishops Stortford was the area where most people were
from I will make sure my magazine is widely available there but also available in Roydon
and Harlow.
The fact that I am making a unisex magazine means that I have decided to go with the
second most popular colour scheme instead of the first as I think the first one is too ‘girly’.
Option 2 was the most popular existing magazine front cover which is quite simplistic so I
might include this style to mine.
Due to the results I got I will charge £1.50 for my magazine as it is inbetween the most
popular price bracket and release it once a month because of the almost unanimous vote.
