This document analyzes the layout, color scheme, and typography used in an advertisement. The ad uses the rule of thirds layout with an image of a girl to attract attention. It features bold red and white colors that are bright and eye-catching. The main text stands out in red on a white background and is intended to make news exciting for young readers.

1. Analysis of 3Similar Products to Ancillary 1
Colour Scheme
Layout Conventions
The two main colours used
This advert uses the rule of thirds; the first thing that catches the in this advert are red and
eye of the audience is the image of the girl. This will attract the white. These colours are
attention of young people, and then they will see the two quotes on bold which will be bright
the other side of the board which will attract them more to the and attractive to the viewer.
newspaper. The layout is attractive to the audience. The colour white makes the
paper look quite fresh and
young to attract the
customers. The colour red is
used to look exciting and
bright.
Typography
The main bit of text ‘news made exciting’ stands out on the white
background as it is red. It shows that it is aimed at a young target as
they are aiming to make news exciting; this is backed up by another
piece of text saying ‘for young minds’. This again backs up that this
paper is aimed at a young target audience.