The results of a survey of over 1000 marketing professionals across the Middle East on various digital marketing concerns including marketing in Saudi Arabia, digital marketing in Arabic, and more.

1. RESULTS OF THE MIDDLE EAST
DIGITAL MARKETING SURVEY 2010
MARKETING PROFESSIONALS SURVEYED: SURVEY PERIOD:
1,048 14 days
REGION: LANGUAGE OF
SURVEY:
GCC, Middle East and North Africa English
We asked 1,048 marketing professionals across the MENA and GCC region 8
key questions about their role and their organisation’s strategy when it comes to
digital marketing and its implementation. Their responses are collated in the
following pages.
Survey conducted by:
Partners:
The results of this survey are based on a sample size and are not to be taken as an indication of definitive
figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market
situation as of February 2010. The respondents have chosen to remain anonymous or provide their details
wherever possible.

2. 1. How has the economic instability of 2009 altered your marketing strategy
for the coming year?
Sticking to
traditional
marketing
0% It hasn’t
18%
Considering
adding digital
marketing to
Going completely
our mix
digital
55%
27%
2. Where would you place your company in terms of employing a marketing
strategy that is fully integrated (online and offline)?
Beginner
23%
Advanced
31%
Intermediate
46%
The results of this survey are based on a sample size and are not to be taken as an indication of definitive
figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market
situation as of February 2010. The respondents have chosen to remain anonymous or provide their details
wherever possible.

3. 3. Do you feel your existing marketing tools are doing the job? If not, where
is it lacking and do you feel you know enough to research for others?
Key responses included:
• “No. I do feel this is the time for new innovative ideas. I do not
know enough”
• “Yes”
• “I need to use more connections (to get more information)”
• “We are lacking in online advertising - especially when targeting
regional clients”
• “Yes, the existing strategy is good enough as spend is limited due to lack of
business”
• “Yes, they are doing the job they are designed for”
• “Yes and No! Some channels are still performing but we need to focus more
on the additional cost and reach of digital channels. We need to know more
about ROI and how to add new 2.0 marketing channels to our integrated
plans”
4. Please list the top questions you need answered in order to do your job
and support your marketing team more effectively
• How can one convince traditional marketers/ managers to spend more
money online?
• How do we get that 90% of silent user to interact in our communities?
Can digital advertising be measured more effectively?
• How do we create remarkable, relevant "content" for marketing purposes?
(What sticks or resonates with the users)
How can one keep the social media marketing up to date without having to
hire a specific team or person to do this?
• Can we have more localized researches and studies?
• Is there qualified data on UAE demographics?
Why has such minimal research been done on Middle East Online
surfing habits
How widespread is social media adoption in Middle East?
• What’s the best way to leverage social media?
The results of this survey are based on a sample size and are not to be taken as an indication of definitive
figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market
situation as of February 2010. The respondents have chosen to remain anonymous or provide their details
wherever possible.

4. 5. Is marketing in Arabic in this region a dilemma for you?
No, but we
need more
insight into this
market to Yes, but not a
make priority
a decision 18%
23%
No, and it is
not a priority
8%
Yes, and it is a
serious
concern
51%
6. Is social media marketing an initiative your company actively supports?
Not Sure
8%
No
8%
Yes
84%
The results of this survey are based on a sample size and are not to be taken as an indication of definitive
figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market
situation as of February 2010. The respondents have chosen to remain anonymous or provide their details
wherever possible.

5. 7. Which market has the most potential for digital marketing in 2010-2011?
Qatar
U.A.E 9%
18%
Saudi Arabia
73%
8. Would you be interested in participating in Click 4.0 – The Digital
Marketing event for the Middle East?
• Yes – 100%
The results of this survey are based on a sample size and are not to be taken as an indication of definitive
figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market
situation as of February 2010. The respondents have chosen to remain anonymous or provide their details
wherever possible.