Results - Last Call Project, Seattle WA
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The Last Call Project conducted a 3-year social marketing campaign in Seattle neighborhoods to reduce impaired driving deaths and injuries. They focused on drinkers ages 21-34 in Pioneer Square, Pike/Pine Corridor, Belltown, Ballard, and Fremont using street teams, point-of-sale messaging, special events, advertising, and a safe ride home program. Evaluation of the results from random digit dialing surveys, crash data, arrest records, and street surveys found the campaign achieved its goals of encouraging safer transportation options for drinkers.
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Results - Last Call Project, Seattle WA
- 1. The Last Call Project RESULTS Deanne Boisvert Public Health – Seattle & King County April 2009
- 2. What is Last Call? http://www.everystockphoto.com/photo.php?imageId=2094850
- 3. Research Project Partnership Between PHSKC & HIPRC Do these programs work? Funded by the CDC Conducted over 3 years
- 4. Why should you care?
- 6. GOALS and OBJECTIVES
- 7. Reduce death & injury from impaired driving crashes
- 9. What We Did
- 10. Seattle drinkers ages 21 - 34
- 11. Pioneer Square Pike/Pine Corridor Belltown Ballard Fremont Focus on 5 neighbor- hoods
- 13. Street Teams Point-of-Sale Special Events Bus Ads Earned Media Print Ads Websites Internet Ads TV Radio Social Marketing Campaign
- 14. Safe Ride Home
- 15. RDD Crash Data Arrest Data Street Surveys Evaluation
- 16. Results!
- 21. Questions?