This document describes a study assessing the knowledge, attitudes, and beliefs of university students at risk of becoming first-time electronic cigarette users. The study involved surveying 455 students, identifying 39 at-risk participants. Most students were aware of e-cigarettes and many had tried them or were contemplating using them. Based on pre-testing different communication designs with the at-risk group, three designs - a hand with text, aerosol spray can, and infographic - tested most favorably and will be implemented in a campus health communication campaign to educate students on e-cigarette risks. The project aims to contribute to the university's initiative to discourage first-time e-cigarette use among students.