This document discusses the importance of resource mobilization for starting a business. It defines resources as the financial and non-financial inputs needed to operate a business. The most important resource is the entrepreneur themselves. Other key resources mentioned include human resources, business guidelines, facilities, materials, and funds. The document outlines qualities needed to mobilize resources, such as passion, curiosity, optimism, prudence, competitiveness, risk-taking, confidence, persistence, frugality, and self-belief. Sources of resources discussed include banks, relatives and friends, microcredit organizations, equipment suppliers, and government agencies. A few steps for effective resource mobilization are preparing a business plan, examining funding prospects, creating an action plan,

1. Resource
Mobilization

2. Resources
To start business operations you will need
resources.
Resources are inputs that are needed in the
business
to carry out the business operations.
Resources are might be financial or non financial.
You the entrepreneur are the most important
resource in the business

3. Resources
There are other resources needed namely
 human resources to carry out work,
 business guidelines to assist in a consistent and
quality provision of information,
 facilities such as machines to make work easier,
 materials to turn into products or services and
 funds to buy resources from outside the business

4. Qualities you need to Mobilize
Resources for an Enterprise
You must estimate how much resources you need to
start and run the business.
Money is usually the resource mentioned by most
starting up entrepreneurs.
However, the amount of funds can be reduced if you
ask for resources instead of hard cash
To Borrow resources you need certain talents such
as

5. 1. Passion – you must have a strong passion for business
opportunity
2. Curiosity - ask many questions on who can help on the
contact persons for resources
3. Optimism – if you are turned down by one person or one
organization do not give up. You will need to improve your
proposing skills;
4. Prudence – you must be careful with money and have
control on cost and the value to the business.
5. Competitive – resources are limited and as an
entrepreneurs you must beat competition

6. 6. Risk taking – to mobilize resources you should not fear
taking calculated risks.
7. Be Confident – you must be confident that you will
achieve resource mobilization goal;
8. Be Persistent - never give up in asking for resources
until you receive;
9. Be economical - use all available resources on priority
areas in the business;
10. Self Belief - firmly believe that success and failure
lies within your personal control and influence

7. Sources of Resources
 Banks are the most difficult sources
 Ask relatives and friends to lend or give you part of
the resources you need
 Send a business proposal to Micro Credit Organizations
 Buy items you need on credit
 Ask equipment suppliers to offer equipment to pay on
installment
 Approach one of the government agencies to provide
you with support

8. Mobilizing Resources for
Enterprise
To mobilize resources you must be well organized.
The following steps can help you mobilize resources:
 Prepare a business plan; List all the type and amount
of resources you need to develop your business
 Examine funding prospects including yourself,
informal and formal sources
 Prepare an action plan
 Put plan into action

9. Activity
Sheeg oo tax khayraad ka aad u baahan tahay si aad
u aasaasto nooc ganacsi oo la xidhiidha mihnadda aad
baranayso?

10. Waa maxay ilaha ugu wanaagsan ee laga heli karo
khayraadka lagu bilaabayo nooca ganacsi ee la
xidhiidha mihnadda aad baranayso?
Waa maxay ilaha aan ku wanaagsanayn in laga doono
khayraad ka yagleelidda nooca ganacsi ee kula
xidhiidha?