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Determining the viability
of your creative
enterprise
Professionalizing the Creative Sector
What is my art?
Regardless of which art form your
represent, you may be:
 Undercapitalized
 Unknown outside your immediate circle
  of influence
 Only experiencing active income
 Experiencing false glimmers of hope
 Asked to deal with business forms and
  formats you have no interests in
 Benefiting the least from the protection
  you have
Undercapitalized
   Where can you find money/time?
    ◦ Family and Friends
    ◦ Commercial banks
    ◦ Investors
    ◦ Funding agencies e.g. Fund Access, EGFL ,
      BYBT, CFSC
    ◦ Grant funding – BIDC, Invest Barbados, NCF
      (Technical Assistance Programs)
Unknown outside your immediate circle of
influence

 Learn to network
 You can connect to others via those
  whom you already know
 Anyone you need to meet is just a few
  introductions away
    ◦ www.plaxo.com
    ◦ www.linkedin.com
    ◦ www.facebook.com
Only experiencing active income?

 Within a short while you will learn about
  intellectual property
 Benefits of having IP protection
 Benefits of developing systems
Asked to deal with business forms and formats
you have no interests in

 Identify key people who are excellent at
  the areas you would rather not handle
 They should be making / saving you
  money through their efforts
 Ask for testimonials
 Have confidentiality agreements
Can I make Money in art?
Can you handle the criticism?
Overexpansion
          Underestimating                    Poor capital
          the competition                     structure



  Ineffective
marketing and       Reasons                            Overspending


                     small
self promotion




  Failure to
                   businesses                          Lack of reserve
 change with
    times
                       fail                                 funds




            Inadequate                       Bad business
           business plan                       location
                            Poor execution
                             and internal
                               controls
Some considerations
CAIPO – Corporate Affairs and
Intellectual Property Office
BREAK
Welcome Back
Organization(s)

Operations   Finance   Marketing
Systems Management
Marketing   Delivery
Operations Management


 Inputs         Process            Outputs
 • Labour       • Productivity     • Goods &
 • Capital        increase           Services
 • Management     depends on mix
                  of inputs
Product,
Location,          Quality,
 Layout,           Process
 Human
Resources

               Supply
               Chain,
             Inventory,
            Scheduling,
            Maintenance




Competitive
 Advantage
Activity

             Divide into Groups


            Discuss and decide on
            the businesses you are
                 establishing

           Record your thoughts for
            making your businesses
                 sustainable
Sample Presentations
from Group Activity
Thank you!
 Contact Details:
 Blades & Blades Consultancy Services
 T. 246.420.4826
 E. info@bladesandbladesconsultancy.com
 W. www.bladesandbladesconsultancy.com
 Twitter: http://twitter.com/richieb93
 LinkedIn: http://www.linkedin.com/in/richieb

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Determining Viability of Your Creative Enterprise

  • 1.
  • 2. Determining the viability of your creative enterprise Professionalizing the Creative Sector
  • 3. What is my art?
  • 4. Regardless of which art form your represent, you may be:  Undercapitalized  Unknown outside your immediate circle of influence  Only experiencing active income  Experiencing false glimmers of hope  Asked to deal with business forms and formats you have no interests in  Benefiting the least from the protection you have
  • 5. Undercapitalized  Where can you find money/time? ◦ Family and Friends ◦ Commercial banks ◦ Investors ◦ Funding agencies e.g. Fund Access, EGFL , BYBT, CFSC ◦ Grant funding – BIDC, Invest Barbados, NCF (Technical Assistance Programs)
  • 6. Unknown outside your immediate circle of influence  Learn to network  You can connect to others via those whom you already know  Anyone you need to meet is just a few introductions away ◦ www.plaxo.com ◦ www.linkedin.com ◦ www.facebook.com
  • 7. Only experiencing active income?  Within a short while you will learn about intellectual property  Benefits of having IP protection  Benefits of developing systems
  • 8. Asked to deal with business forms and formats you have no interests in  Identify key people who are excellent at the areas you would rather not handle  They should be making / saving you money through their efforts  Ask for testimonials  Have confidentiality agreements
  • 9. Can I make Money in art?
  • 10. Can you handle the criticism?
  • 11. Overexpansion Underestimating Poor capital the competition structure Ineffective marketing and Reasons Overspending small self promotion Failure to businesses Lack of reserve change with times fail funds Inadequate Bad business business plan location Poor execution and internal controls
  • 13. CAIPO – Corporate Affairs and Intellectual Property Office
  • 14. BREAK
  • 16.
  • 17. Organization(s) Operations Finance Marketing
  • 19. Operations Management Inputs Process Outputs • Labour • Productivity • Goods & • Capital increase Services • Management depends on mix of inputs
  • 20. Product, Location, Quality, Layout, Process Human Resources Supply Chain, Inventory, Scheduling, Maintenance Competitive Advantage
  • 21. Activity Divide into Groups Discuss and decide on the businesses you are establishing Record your thoughts for making your businesses sustainable
  • 23. Thank you!  Contact Details:  Blades & Blades Consultancy Services  T. 246.420.4826  E. info@bladesandbladesconsultancy.com  W. www.bladesandbladesconsultancy.com  Twitter: http://twitter.com/richieb93  LinkedIn: http://www.linkedin.com/in/richieb