4. DO YOU KNOW
www.mindmatrix.net
• Better training and onboarding processes can improve sales productivity by
40% -Industry Insight
• Compared to companies that rely on an ad hoc approach to sales training,
organizations that align their coaching with their enablement framework see a
27.9% improvement in their win rate.-Industry Insight
• 95% of the content created by marketing is never really used by sales - AMA
• Sixty to seventy percent of content in b-to-b organizations goes unused. The
number-one reason? Irrelevance. The number-two and number-three reasons?
People don’t know it exists or can’t find it.”- SiriusDecisions
• Salespeople spend 30% of their time looking for sales collateral - AMA
• Just 20% of the knowledge in an average enterprise is explicitly recorded and
shared, while the other 80% typically exists in the heads of employees - Basex
• 69% of all channel partners are inactive - IDC Study