This research report analyzes the effect of investment style on mutual fund performance. The objectives were to analyze investor perceptions of mutual funds and other investments, and study factors influencing investment decisions. The research methodology involved descriptive research through a sample of 100 respondents. The data analysis found that most preferred investment options were mutual funds, equity markets, fixed deposits, gold and insurance. Convenience and assured returns were main reasons for preferences. The findings suggest qualification and knowledge influence decisions and traditional investments affect mutual fund markets. Recommendations include expanding awareness through regional languages and educating investors.