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The document discusses how search engine optimization (SEO) benefits brands on social media. It explores how companies are using strategies like SEO, content creation, promotion, and social media to build their brands. Specifically, it looks at how beauty companies are connecting with customers through social media to help maintain their online identity and presence. The conclusion suggests that constant change will be important for companies to keep up with in the future.
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Erin Rushton presented on her library's experiment with search engine optimization (SEO) to improve the visibility of their website and selected pages. They optimized pages like "Ask a Librarian" and pages on special collections. After optimization, they saw increased traffic to some pages from search engines and their internal search. Their goals are to continue optimizing their new website and share best practices with other university departments.
How to be a Killer Social Media Advocate and Sell it to Your Boss
This document discusses using social media for business purposes. It provides tips on how to advocate for social media use within a company and how to get approval from management. Some common objections to social media use are addressed, such as concerns about time wasted, lack of understanding, and inability to prove return on investment. Overall, the document encourages businesses to engage in social media as a way to connect with customers and gain valuable insights from online conversations.
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Research presentation1
- 2. Research Questions How does search engine optimization (SEO) benefit a brand on social media? What are companies doing to create a social media brand? What strategy should a company have to maintain a social media identity?
- 3. Review of SEO SEO – to improve and promote a website to increase the number of site visits Make or Break a brands success “Targeted traffic” Offers publicity, revenue and exposure Excellent ROI
- 4. SEO & PR In the public eye Makes a quick method SEO drives traffic to make a brand name known
- 5. Marketing A brands site will remain hidden unless it is promoted Technology relies on relevance and importance CREATE -PROMOTE – SHARE!
- 6. Marketing/ eWOM Electronic Word of Mouth Influence of opinion Consumers seeking reference Increase SEO
- 7. Branding in Beauty Brand Used to identify a good or service Beauty companies Use social media to personally connect with customers
- 9. Conclusion Future? Constant change
- 10. References Fishkin, Rand. "SEO: The Free Beginner's Guide from Moz." Moz. N.p., n.d. Web. 07 Nov. 2014. Jennifer, Rowley. "Online Branding." Online Information Review 28.2 (2004): 131-138. Academic Search Complete. Web. 7 Nov. 2014. Killoran, John B. "How To Use Search Engine Optimization Techniques To Increase Website Visibility." IEEE Transactions On Professional Communication 56.1 (2013): 50-66. Academic Search Complete. Web. 7 Nov. 2014. MALAGA, ROSS A. "Worst Practices In Search Engine Optimization." Communications Of The ACM 51.12 (2008): 147-150. Academic Search Complete. Web. 7 Nov. 2014. Moody, Mia, and Elizabeth Bates. "PR Students' Perceptions And Readiness For Using Search Engine Optimization." Journalism & Mass Communication Educator 68.2 (2013): 166-180. Academic Search Complete. Web. 7 Nov. 2014. Pulizzi, Joe. "The Rise Of Storytelling As The New Marketing." Publishing Research Quarterly 28.2 (2012): 116-123. Academic Search Complete. Web. 8 Nov. 2014. Reich, Eugenie Samuel. "Online Reputations: Best Face Forward." Nature 473.7346 (2011): 138-139. Academic Search Complete. Web. 7 Nov. 2014. Sandes, Fabio Shimabukuro, and Andre Torres Urdan. "Electronic Word-Of-Mouth Impacts On Consumer Behavior: Exploratory And Experimental Studies." Journal Of International Consumer Marketing 25.3 (2013): 181-197. Academic Search Complete. Web. 8 Nov. 2014. Shen, Bin, and Kimberly Bissell. "Social Media, Social Me: A Content Analysis Of Beauty Companies’ Use Of Facebook In Marketing And Branding." Journal Of Promotion Management 19.5 (2013): 629-651. Academic Search Complete. Web. 7 Nov. 2014.