This Portfolio contains all the research I had conducted in correlation to the production of my FMP project, which was to create a trailer for a web series.
This document compares the marketing strategies of the films Attack the Block and Super 8. It finds that Super 8 had a larger budget, more publicity, and support from major companies. Super 8 released two trailers on YouTube that gained over 17 million views total, while Attack the Block only had one trailer with 3.4 million views. However, Attack the Block benefited more from synergy with other companies due to its smaller budget. The document also discusses how convergence and synergy in film marketing can increase advertisement and promotion through trailers, soundtracks, merchandise, and partnerships with other organizations.
Prometheus utilized several marketing techniques to engage science fiction fans in the lead up to the film's release. Early stages involved leaking set photos and sneak previews online. Later, fans were given cards with a website address for the fictional Weyland Corporation featured in the film. The biggest push came from an extended trailer revealing another website with a password fans tried to crack through online debates. Throughout, the filmmakers left hints on social media to further involve fans in solving puzzles as part of a larger viral campaign building excitement and community around the film.
Film trailers are short previews of upcoming films that are shown on television, online, and in cinemas to generate interest. They work by compiling clips from the movie to convey the overall mood and plot without revealing too much, enticing the target audience to watch the full film when it is released in theaters a month or two later.
Film trailers are short summaries of upcoming films, created using clips edited together to convey the mood and story of the film. They are shown on websites like YouTube, television, and in cinemas to advertise films and create interest in viewers, especially those in the target audience for that film. Trailers are typically released one to two months before the film's premiere in cinemas.
The document discusses several aspects of the film Gravity including:
1) Gravity was distributed by Warner Bros. Pictures and had a large budget of $100 million which contributed to its commercial success, making $716 million at the box office.
2) The production companies Esperanto Filmoj and Heyday Films benefited from partnering with the larger distributor Warner Bros., allowing them to pool resources and market the film more effectively.
3) Technologies like DVD, Blu-Ray, streaming, and 3D viewing helped the film reach broad audiences and continue generating revenue after its theatrical release.
The LEGO Movie, originally titled LEGO: The Piece of Resistance, was distributed by Warner Bros. It was directed by Phil Lord and Christopher Miller and took over 2 years to produce using stop motion animation techniques. Animal Logic's team of over 350 artists spent extensive time on pre-production, character design, storyboarding, and casting. They virtually built every scene using individual LEGO components to make the film appear as though it could be recreated with real LEGO bricks.
The document discusses different aspects of how Gravity was marketed leading up to its release. It describes how the teaser trailer was very effective at drawing people in while not giving too much away. Interviews with the stars Sandra Bullock and George Clooney in major publications helped promote the film. Social media also played a significant role in marketing through online buzz and sharing of content. Showing the film at film festivals in Venice and Telluride before its wide release allowed critics and industry insiders to see it and begin generating buzz online and in person long before it hit theaters.
The Lego Movie had a budget of $60 million and grossed $468.1 million globally. It opened at number one in North America during its first weekend, grossing over $69 million which was the second highest February debut. Warner Bros marketed the film heavily through an online strategy including games on the movie website and social media accounts to build excitement leading up to its release in theaters.
This document compares the marketing strategies of the films Attack the Block and Super 8. It finds that Super 8 had a larger budget, more publicity, and support from major companies. Super 8 released two trailers on YouTube that gained over 17 million views total, while Attack the Block only had one trailer with 3.4 million views. However, Attack the Block benefited more from synergy with other companies due to its smaller budget. The document also discusses how convergence and synergy in film marketing can increase advertisement and promotion through trailers, soundtracks, merchandise, and partnerships with other organizations.
Prometheus utilized several marketing techniques to engage science fiction fans in the lead up to the film's release. Early stages involved leaking set photos and sneak previews online. Later, fans were given cards with a website address for the fictional Weyland Corporation featured in the film. The biggest push came from an extended trailer revealing another website with a password fans tried to crack through online debates. Throughout, the filmmakers left hints on social media to further involve fans in solving puzzles as part of a larger viral campaign building excitement and community around the film.
Film trailers are short previews of upcoming films that are shown on television, online, and in cinemas to generate interest. They work by compiling clips from the movie to convey the overall mood and plot without revealing too much, enticing the target audience to watch the full film when it is released in theaters a month or two later.
Film trailers are short summaries of upcoming films, created using clips edited together to convey the mood and story of the film. They are shown on websites like YouTube, television, and in cinemas to advertise films and create interest in viewers, especially those in the target audience for that film. Trailers are typically released one to two months before the film's premiere in cinemas.
The document discusses several aspects of the film Gravity including:
1) Gravity was distributed by Warner Bros. Pictures and had a large budget of $100 million which contributed to its commercial success, making $716 million at the box office.
2) The production companies Esperanto Filmoj and Heyday Films benefited from partnering with the larger distributor Warner Bros., allowing them to pool resources and market the film more effectively.
3) Technologies like DVD, Blu-Ray, streaming, and 3D viewing helped the film reach broad audiences and continue generating revenue after its theatrical release.
The LEGO Movie, originally titled LEGO: The Piece of Resistance, was distributed by Warner Bros. It was directed by Phil Lord and Christopher Miller and took over 2 years to produce using stop motion animation techniques. Animal Logic's team of over 350 artists spent extensive time on pre-production, character design, storyboarding, and casting. They virtually built every scene using individual LEGO components to make the film appear as though it could be recreated with real LEGO bricks.
The document discusses different aspects of how Gravity was marketed leading up to its release. It describes how the teaser trailer was very effective at drawing people in while not giving too much away. Interviews with the stars Sandra Bullock and George Clooney in major publications helped promote the film. Social media also played a significant role in marketing through online buzz and sharing of content. Showing the film at film festivals in Venice and Telluride before its wide release allowed critics and industry insiders to see it and begin generating buzz online and in person long before it hit theaters.
The Lego Movie had a budget of $60 million and grossed $468.1 million globally. It opened at number one in North America during its first weekend, grossing over $69 million which was the second highest February debut. Warner Bros marketed the film heavily through an online strategy including games on the movie website and social media accounts to build excitement leading up to its release in theaters.
The two documentary trailers analyzed both follow standard conventions for documentary trailers but have some differences. Both include music and voiceovers, display the Netflix logo and release date, and end with revealing the title. However, one trailer includes an age rating while the other does not, and they have different target audiences. Additionally, one uses real footage while the other uses edited scenes, and they had differing marketing strategies with one relying more on social media.
Digital marketing played a pivotal role in the success of the film Avatar. Some key aspects of its marketing campaign included:
1) "Avatar Day" in August 2009 saw 100 IMAX theaters show footage and video game/toy partners debut related products, breaking viewership records.
2) An extensive social media presence engaged close to 1.3 million Facebook fans and 25,000 Twitter followers.
3) An immersive official website provided trailers, character bios, music and opportunities for user-generated content.
4) Innovative augmented reality technology brought Mattel toys and Coke Zero cans featuring Pandora to life through webcams.
5) An interactive trailer incorporated social media feeds and
Digital marketing played a pivotal role in the success of the film Avatar. Some key aspects of its marketing campaign included:
1) "Avatar Day" in August 2009 saw 100 IMAX theaters show footage and video game/toy partners debut related products, breaking viewership records.
2) An extensive social media presence engaged close to 1.3 million Facebook fans and 25,000 Twitter followers.
3) An immersive official website provided trailers, character bios, music and opportunities for user-generated content.
4) Innovative augmented reality technology brought Mattel toys and Coke Zero cans featuring Pandora to life through webcams.
5) An interactive trailer incorporated social media feeds and
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
What is deemed better in anime; original japanese voice tracks or the english...Thea Jennings
The document discusses the debate around whether original Japanese voice tracks or English dubs are better for anime. However, all 12 sources provided are duplicates that discuss how films like Star Wars changed movie trailers by releasing them online, and how different types of trailers began to be created, focusing on characters or subplots. The sources do not contain any information relevant to the debate around Japanese versus English audio tracks in anime.
The Dark Knight was distributed globally by Warner Bros. Pictures in theaters in 2008. It had an enormous marketing campaign including viral marketing and promotional partnerships. The film was a major commercial success, becoming one of the highest grossing films ever and receiving widespread critical acclaim particularly for Heath Ledger's performance as the Joker.
This document outlines a marketing campaign to create a LEGO Film Festival. The goals are to bring together different LEGO communities, encourage interaction between cultures, and increase engagement with the LEGO brand online and on social media. A key part of the campaign is the film festival competition, where LEGO fans can create and submit short films using LEGO pieces. These films will be shared online and voted on by consumers. Promotion of the festival will be done through traditional advertising pointing people to online and social media channels, where community engagement and networking between fans will be encouraged through discussion forums and shared content. The film festival is intended to create an annual event that unites LEGO fans.
Classroom Dialogue for CIU210
Talk on Piracy.
Talks about why piracy if rife, how it is done, and legal alternatives.
Talks about exclusivity and why its a bad thing
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how the first review websites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. Other sources discuss how YouTube became a popular platform for product reviews and how trends have shifted to focus on unboxing and regular users' opinions. The document also examines famous reviewers and how they present reviews across different media like movies, video games, and products. Finally, it looks at how online reviews influence sales and consumer purchasing decisions.
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how early review sites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. It also notes how YouTube and unboxing videos became popular sources of reviews for millennials and Gen Z. The document outlines how famous reviewers present reviews across different media like movies, video games, and products. Finally, it includes a source that discusses how online reviews can significantly increase sales conversions and impact higher-priced items more than lower-priced items.
Teads Entertainment Video Barometer - September 2015 (August data)Teads
Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.
This document outlines an assignment for a BTEC course on creative digital media. It involves four tasks: 1) editing a teen drama video with music, effects, and annotations, 2) editing a mobile phone advertisement with effects, annotations, and uploading to YouTube, 3) creating a website for "Urban Net" with pages on promotional and fiction content, and technical construction, and 4) completing reports on the key features of fiction, promotional, and technical areas using example productions. All work must be completed and uploaded by specific deadlines between October 12-23. The scenario is that a new YouTube channel called "Urban Net" wants the student to outline key features of factual, fiction and promotional content to attract their target 16
What significance does the continuing development of the digital media techno...Jess Prentice
The continuing development of digital media technology has significant implications for both media institutions and audiences. New technologies allow for improved special effects and production quality, which can impact a film's financial success. Technologies like viral marketing campaigns and social media help institutions better promote their films to targeted audiences. While more traditional promotion can still be effective, emerging distribution platforms like online streaming services and Blu-ray also influence profits by appealing to different audience preferences. Overall, advancing digital technologies enhance film production, marketing, and distribution in ways that benefit both the industry and viewers.
Giulia aarsman aulino - research technological developments in the film industryGiuliaAarsman
The document summarizes key technological developments that have revolutionized the film industry from the late 1800s to present day, including the movie camera, addition of sound and color, green screen techniques, portable equipment, computer generated imagery, and digital distribution through the internet. It also discusses how these technologies have been received differently in major markets like the US, Europe, and China, as well as by different audience groups based on factors like age, location, and attitudes towards film.
The document provides a summary of the pre-production, production, and post-production process for a student film project set in the future. In pre-production, the students planned their story, schedule, researched futuristic technologies, and storyboarded scenes. Production involved shooting with a Fujifilm camera in London locations. Post-production included editing in Final Cut Pro, adding 3D effects in After Effects, and recording voiceovers in Audition and GarageBand. The students evaluated what went well, could be improved, and any problems encountered.
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its ease of use and wide variety of user-uploaded content, its future profitability is uncertain due to potential copyright issues from unlicensed content.
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its simple uploading process and wide variety of user-uploaded content, it now faces challenges around copyright infringement and developing a profitable business model beyond advertising.
Toyota is launching an integrated media campaign called "Our Life" to improve its image following recent recalls. The campaign includes a video contest for youth on themes like education and community. Winning videos will be shown on networks and Toyota's YouTube channel. A Toyota executive will appear on a talk show to discuss the recalls and the company's commitment to customers. The goals are to increase positive social media mentions, viewership of campaign videos, and ultimately improve Toyota's sales and reputation. The total estimated cost is $79.4-80.5 million over six months.
The document discusses the history and purpose of film trailers. Film trailers have existed for over a century to give audiences a preview of films and promote them. Early trailers used key scenes and text but later added soundtracks and effects. Trailers could be full previews or "teaser trailers" showing just a few seconds. Digital technology now allows trailers to be shared online and viewed anywhere through apps and websites. User-generated content and social media help promote films while kiosks make purchasing tickets more convenient.
Research Portfolio For "PowerUP" PilotJonathan Mak
The document provides an overview of Jonathan Mak's research portfolio. It includes sections on codes and conventions, primary research, pre-production documentation, production techniques, and post-production techniques. The codes and conventions section explores inspiration from Wong Fu Productions web series, how to create a pilot episode, and YouTube monetization. The primary research section discusses conducting audience research to better understand the target demographic. The pre-production documentation section examines the format of scripts, line scripting, and creating shot lists and storyboards.
The two documentary trailers analyzed both follow standard conventions for documentary trailers but have some differences. Both include music and voiceovers, display the Netflix logo and release date, and end with revealing the title. However, one trailer includes an age rating while the other does not, and they have different target audiences. Additionally, one uses real footage while the other uses edited scenes, and they had differing marketing strategies with one relying more on social media.
Digital marketing played a pivotal role in the success of the film Avatar. Some key aspects of its marketing campaign included:
1) "Avatar Day" in August 2009 saw 100 IMAX theaters show footage and video game/toy partners debut related products, breaking viewership records.
2) An extensive social media presence engaged close to 1.3 million Facebook fans and 25,000 Twitter followers.
3) An immersive official website provided trailers, character bios, music and opportunities for user-generated content.
4) Innovative augmented reality technology brought Mattel toys and Coke Zero cans featuring Pandora to life through webcams.
5) An interactive trailer incorporated social media feeds and
Digital marketing played a pivotal role in the success of the film Avatar. Some key aspects of its marketing campaign included:
1) "Avatar Day" in August 2009 saw 100 IMAX theaters show footage and video game/toy partners debut related products, breaking viewership records.
2) An extensive social media presence engaged close to 1.3 million Facebook fans and 25,000 Twitter followers.
3) An immersive official website provided trailers, character bios, music and opportunities for user-generated content.
4) Innovative augmented reality technology brought Mattel toys and Coke Zero cans featuring Pandora to life through webcams.
5) An interactive trailer incorporated social media feeds and
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
What is deemed better in anime; original japanese voice tracks or the english...Thea Jennings
The document discusses the debate around whether original Japanese voice tracks or English dubs are better for anime. However, all 12 sources provided are duplicates that discuss how films like Star Wars changed movie trailers by releasing them online, and how different types of trailers began to be created, focusing on characters or subplots. The sources do not contain any information relevant to the debate around Japanese versus English audio tracks in anime.
The Dark Knight was distributed globally by Warner Bros. Pictures in theaters in 2008. It had an enormous marketing campaign including viral marketing and promotional partnerships. The film was a major commercial success, becoming one of the highest grossing films ever and receiving widespread critical acclaim particularly for Heath Ledger's performance as the Joker.
This document outlines a marketing campaign to create a LEGO Film Festival. The goals are to bring together different LEGO communities, encourage interaction between cultures, and increase engagement with the LEGO brand online and on social media. A key part of the campaign is the film festival competition, where LEGO fans can create and submit short films using LEGO pieces. These films will be shared online and voted on by consumers. Promotion of the festival will be done through traditional advertising pointing people to online and social media channels, where community engagement and networking between fans will be encouraged through discussion forums and shared content. The film festival is intended to create an annual event that unites LEGO fans.
Classroom Dialogue for CIU210
Talk on Piracy.
Talks about why piracy if rife, how it is done, and legal alternatives.
Talks about exclusivity and why its a bad thing
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how the first review websites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. Other sources discuss how YouTube became a popular platform for product reviews and how trends have shifted to focus on unboxing and regular users' opinions. The document also examines famous reviewers and how they present reviews across different media like movies, video games, and products. Finally, it looks at how online reviews influence sales and consumer purchasing decisions.
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how early review sites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. It also notes how YouTube and unboxing videos became popular sources of reviews for millennials and Gen Z. The document outlines how famous reviewers present reviews across different media like movies, video games, and products. Finally, it includes a source that discusses how online reviews can significantly increase sales conversions and impact higher-priced items more than lower-priced items.
Teads Entertainment Video Barometer - September 2015 (August data)Teads
Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.
This document outlines an assignment for a BTEC course on creative digital media. It involves four tasks: 1) editing a teen drama video with music, effects, and annotations, 2) editing a mobile phone advertisement with effects, annotations, and uploading to YouTube, 3) creating a website for "Urban Net" with pages on promotional and fiction content, and technical construction, and 4) completing reports on the key features of fiction, promotional, and technical areas using example productions. All work must be completed and uploaded by specific deadlines between October 12-23. The scenario is that a new YouTube channel called "Urban Net" wants the student to outline key features of factual, fiction and promotional content to attract their target 16
What significance does the continuing development of the digital media techno...Jess Prentice
The continuing development of digital media technology has significant implications for both media institutions and audiences. New technologies allow for improved special effects and production quality, which can impact a film's financial success. Technologies like viral marketing campaigns and social media help institutions better promote their films to targeted audiences. While more traditional promotion can still be effective, emerging distribution platforms like online streaming services and Blu-ray also influence profits by appealing to different audience preferences. Overall, advancing digital technologies enhance film production, marketing, and distribution in ways that benefit both the industry and viewers.
Giulia aarsman aulino - research technological developments in the film industryGiuliaAarsman
The document summarizes key technological developments that have revolutionized the film industry from the late 1800s to present day, including the movie camera, addition of sound and color, green screen techniques, portable equipment, computer generated imagery, and digital distribution through the internet. It also discusses how these technologies have been received differently in major markets like the US, Europe, and China, as well as by different audience groups based on factors like age, location, and attitudes towards film.
The document provides a summary of the pre-production, production, and post-production process for a student film project set in the future. In pre-production, the students planned their story, schedule, researched futuristic technologies, and storyboarded scenes. Production involved shooting with a Fujifilm camera in London locations. Post-production included editing in Final Cut Pro, adding 3D effects in After Effects, and recording voiceovers in Audition and GarageBand. The students evaluated what went well, could be improved, and any problems encountered.
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its ease of use and wide variety of user-uploaded content, its future profitability is uncertain due to potential copyright issues from unlicensed content.
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its simple uploading process and wide variety of user-uploaded content, it now faces challenges around copyright infringement and developing a profitable business model beyond advertising.
Toyota is launching an integrated media campaign called "Our Life" to improve its image following recent recalls. The campaign includes a video contest for youth on themes like education and community. Winning videos will be shown on networks and Toyota's YouTube channel. A Toyota executive will appear on a talk show to discuss the recalls and the company's commitment to customers. The goals are to increase positive social media mentions, viewership of campaign videos, and ultimately improve Toyota's sales and reputation. The total estimated cost is $79.4-80.5 million over six months.
The document discusses the history and purpose of film trailers. Film trailers have existed for over a century to give audiences a preview of films and promote them. Early trailers used key scenes and text but later added soundtracks and effects. Trailers could be full previews or "teaser trailers" showing just a few seconds. Digital technology now allows trailers to be shared online and viewed anywhere through apps and websites. User-generated content and social media help promote films while kiosks make purchasing tickets more convenient.
Research Portfolio For "PowerUP" PilotJonathan Mak
The document provides an overview of Jonathan Mak's research portfolio. It includes sections on codes and conventions, primary research, pre-production documentation, production techniques, and post-production techniques. The codes and conventions section explores inspiration from Wong Fu Productions web series, how to create a pilot episode, and YouTube monetization. The primary research section discusses conducting audience research to better understand the target demographic. The pre-production documentation section examines the format of scripts, line scripting, and creating shot lists and storyboards.
Contributor Release Form For "PowerUP" PilotJonathan Mak
This contributor release form gives the film producers permission to record, edit, and use the contributor's voice, likeness, and contribution to the film in any way for the full copyright period and beyond. It assigns the entire copyright of the contribution to the producers and waives any moral rights of the contributor to the film. The contributor signs and dates the form to agree to these terms.
The shot list describes 8 scenes with a total of 27 shots that will be used to film a pilot episode. Scene 1 shows Natalie waking up in her bedroom with light coming from under the door. Scene 2 shows Natalie in the back of a car, and a close-up of Callum's expressions in the mirror. Scene 3 has a still shot of a car tire and Natalie sitting in the car. Scene 4 shows Natalie walking with headphones and looking at her laptop screen, and Luna handing her a poster. Scenes 5-7 cover various shots of Natalie in her room and at school. Scene 8 ends with Callum's phone ringing from an unknown number.
Natalie and her brother Callum have recently moved houses after their parents separated. Natalie is withdrawn and finds it hard to adjust to the changes. At her new school, Natalie is approached by Luna who invites her to join the PowerUP club. Luna shows Natalie around the school in an effort to make her feel more welcome in her new environment. Meanwhile, Callum is trying to support Natalie through the transition but also juggles work responsibilities.
This is the call sheet for day 2 of shooting scenes for my pilot, "PowerUP". This document details everything from who's going to be on set, to what equipment/props would be needed for the set.
This is the call sheet for day 1 of shooting scenes for my pilot, "PowerUP". This document details everything from who's going to be on set, to what equipment/props would be needed for the set.
The document outlines Jonathan Mak's proposal for a YouTube web series trailer project called FMP. It will showcase how an individual combats problems faced by youth. The target audience is 15-22 year old gamers and social media users in the UK. Jonathan has experience in video and audio editing from previous roles. He aims to educate and relate to the audience through themes like gaming culture. Success will be measured by viewership of the high quality trailer uploaded to YouTube and interest in a future full web series. Constraints include budget, equipment access, locations and permissions.
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
2. Contents
Codes and Conventions
Wong Fu Productions
Anna Akana
Analysis on the Codes and Conventions
Themes and YouTube Channel
Future Technology
Urban Living
Duality
Audience Research
Copyright and Laws
Finance and Resources
Production planning
Pre-Production
Post-Production
3. Bibliography
Codes and Conventions
• Wong Fu Productions (2015). Single by 30 | 2015 Original Pilot. [video] Available at: https://www.youtube.com/watch?v=989uhlXyrDw
[Accessed 27 Jun. 2018].
• Wong Fu Productions (2016). Single by 30 | Official Trailer | YouTube Red Original Series. [video] Available at:
https://www.youtube.com/watch?v=lfHf9NH9ZXM [Accessed 27 Jun. 2018].
• Le, J. (2018). Brands. [online] wongfuproductions.com. Available at: https://www.wongfuproductions.com/brands/ [Accessed 27 Jun. 2018].
• Akana, A. (2018). Youth & Consequences Trailer. [video] Available at: https://www.youtube.com/watch?v=jK_rEi1_dxs [Accessed 27 Jun. 2018].
• Akana, A. (2018). Youth & Consequences Poster. [image] Available at:
https://www.facebook.com/AnnaAkana/photos/a.345244492188753.79374.345242775522258/1686324961414026/?type=1&theater
[Accessed 27 Jun. 2018].
Themes and YouTube Channel
• Museumofplay.org. (2018). Video Game History Timeline. [online] Available at: http://www.museumofplay.org/about/icheg/video-game-
history/timeline [Accessed 27 Jun. 2018].
• En.wikipedia.org. (2018). Oculus Rift. [online] Available at: https://en.wikipedia.org/wiki/Oculus_Rift [Accessed 27 Jun. 2018].
• YouTube. (2018). Jonacario. [online] Available at: https://www.youtube.com/channel/UCod653qWbOiXCJXlWzBp1Og [Accessed 27 Jun. 2018].
• Youtube.com. (2018). YouTube. [online] Available at: https://www.youtube.com/analytics?o=U#dt=lt,fe=17709,fr=lw-
001,fs=14872;fc=0,fcr=0,r=summary,rps=93 [Accessed 27 Jun. 2018].
• DellaSala, G. (2018). In-Wall Speaker Selection & Installation Basics. [online] Audioholics Home Theater, HDTV, Receivers, Speakers, Blu-ray
Reviews and News. Available at: https://www.audioholics.com/diy-audio/in-wall-speakers [Accessed 27 Jun. 2018].
• Winkie, L. (2018). ‘Pokemon Go’ Finally Reveals In-Game Friendships, Trading. [online] Variety. Available at:
https://variety.com/2018/gaming/news/pokemon-go-friends-trading-1202849566/ [Accessed 27 Jun. 2018].
• En.wikipedia.org. (2018). Nintendo Switch. [online] Available at: https://en.wikipedia.org/wiki/Nintendo_Switch [Accessed 27 Jun. 2018].
Audience Research
• Osborn, G. (2017). Male and Female Gamers: How Their Similarities and Differences Shape the Games Market | Newzoo. [online] Newzoo.
Available at: https://newzoo.com/insights/articles/male-and-female-gamers-how-their-similarities-and-differences-shape-the-games-market/
[Accessed 27 Jun. 2018].
• Empresarios En Red (2018). SurveyMonkey Logo. [image] Available at: https://www.empresariosenred.cl/tienda-virtual/bitrix24 [Accessed 27
Jun. 2018].
• Obenson, T. (2014). Web Series Production & Distribution Suggestions To Consider. [online] IndieWire. Available at:
https://www.indiewire.com/2014/01/web-series-production-distribution-suggestions-to-consider-162358/ [Accessed 27 Jun. 2018].
• Supportive Guru (2018). YouTube Logo. [image] Available at: https://sguru.org/youtube-logo/ [Accessed 27 Jun. 2018].
Copyright and Laws
• Freeborn, J. (2017). Riot releases animated video 'Legends Never Die' during League of Legends World Championships. [online] AXS. Available
at: https://www.axs.com/riot-releases-animated-video-legends-never-die-during-league-of-legend-124531 [Accessed 27 Jun. 2018].
• Riot Games (2018). Legal Jibber Jabber. [image] Available at: http://www.riotgames.com/legal-jibber-jabber [Accessed 27 Jun. 2018].
• Eu.blizzard.com. (2018). Blizzard Entertainment: Blizzard FAQ. [online] Available at: http://eu.blizzard.com/en-gb/company/about/legal-
faq.html [Accessed 27 Jun. 2018].
• Google Support. (2018). How to read licenses to understand your rights - YouTube Help. [online] Available at:
https://support.google.com/youtube/answer/2490089 [Accessed 27 Jun. 2018].
• Google Support. (2018). Video game and software content - YouTube Help. [online] Available at:
https://support.google.com/youtube/answer/138161?hl=en [Accessed 27 Jun. 2018].
• League of Legends (2017). Legends Never Die (ft. Against The Current) [OFFICIAL AUDIO] | Worlds 2017 - League of Legends. [video] Available
at: https://www.youtube.com/watch?v=4Q46xYqUwZQ [Accessed 27 Jun. 2018].
Finance and Resources
Photographymad.com. (2018). Camera Lenses | Photography Mad. [online] Available at:
https://www.photographymad.com/pages/view/lenses [Accessed 27 Jun. 2018].
Production Planning
• wikiHow. (2018). How to Write a Script. [online] Available at: https://www.wikihow.com/Write-a-Script# [Accessed 27 Jun. 2018].
• Baxter, J. (2017). Guardians of the Galaxy Vol. 2 Script Released for Free. [online] Den of Geek. Available at:
http://www.denofgeek.com/us/movies/guardians-of-the-galaxy/269215/guardians-of-the-galaxy-vol-2-script-released-for-free [Accessed 27
Jun. 2018].
• Wong Fu Productions (2018). Behind the Scenes - "Yappie" Pt. 1 Pre-Production. [video] Available at:
https://www.youtube.com/watch?v=_iGKNURtI9A [Accessed 27 Jun. 2018].
• Wong Fu Productions (2018). Yappie Poster. [image] Available at: https://www.wongfuproductions.com/ [Accessed 27 Jun. 2018].
4. | Codes and Conventions
Aim | To analyse Web Series Trailers and identify the different codes and
conventions that takes place, and analyse the channels background
5. Wong Fu Productions, an
American YouTube Channel, with
over 3 million subscribers as of
May 2018, formed in April 2007
by Wesley Chan, Ted Fu and
Philip Wang.
They tell stories through short
films and web series, branching
out from comedic, dramas and
romance, whilst backing up the
representation of Asians in the
media.
‘Single By 30’ is a pilot episode
produced by Wong Fu
Productions and New Form
Digital in June 2015, gaining
around 2.5 million views on
YouTube.
YouTube Channels and Inspirations
Wong Fu Productions, then
later produced the 8 part web
series, ‘Single By 30’,
partnering up with YouTube to
create an original Red series.
How they answered
the 5w’s
Who:
Wong Fu Productions
introduced every major
character in various scenes,
with the protagonists, ‘Joanna’
and ‘Peter’ getting the most
screen time, this shows that
they will be the main focus of
the series.
It also introduces the
companies that produced the
series: YouTube, Wong Fu
Productions and New Form
Digital.
What:
In the first 15 seconds of the
trailer, it informs the viewer
that the protagonists have
made a bet. As this is the first
thing that’s introduced to the
viewer, it'll be the main plotline
that the series will revolve
around.
As the trailer progresses, it
shows how they start building
their relationship together,
however, problems arise,
revolving around the bet that
'Joanna' and 'Peter' made, and
how they overcome the
problem.
When:
Through the mise-en-scene of the clips shown in the trailer, the series is set in the modern day:
Showing the use of modern technology.
Where:
Although not shown clear from
the trailer, this web series is
based in Los Angeles, this is
supported in episode 1, of the
series for when characters use
phrases like: ”new taco truck
on 10th” and ”Senior year of
high school’, in addition to this,
the characters use American
accents, proving that it is based
around America.
Furthermore, the food truck:
‘Komodo foods’ is part of a
small chain in based Los
Angeles, supporting my claim.
Why:
Through the trailer, it informs
the viewer of the difficulty that
the characters face about the
dating scenario in the modern
age, allowing the audience to
relate to the characters
between the ages of 16-30,
encouraging them to watch the
web series, so that they may
either find a solution for
themselves, or want to find out
how the characters solve their
problem.
Difference between the low lighting (left) and bright lighting (right).
Technical information
Duration | 1:50
Cameras used:
Sony α7S II
Canon C300
Panasonic GH4
8 Episodes
Average runtime | 24
minutes
Wong Fu Productions have
collaborated with various
different brands to advertise,
unlike like other YouTube
channels that advertise products,
WFP fully implements their
sponsor's products and content,
into their film scripts.
Branded content that they've
produced were for:
Skype
Panda Express
Google
LG Electronics
McDonalds
HTC
AT&T
Although it wasn't shown in the trailer, the
series is set in 2002, supported by 'Joanna'
mentioning that her friend 'Wes' just got a
Nintendo GameCube, which was released
in 2001. The lighting in the trailer also
shows this, with lower lighting showing an
older time and brighter lighting showing a
modern time.
The way the actors and actresses look, compared to their 18 year old counterparts, their haircuts
and the way they dress.
6. | Themes and YouTube Channel
Aim | To analyse the meaning behind the theme, Future technology and identify
what platform would best suit my end product
7. Themes and YouTube Channel
Future Technology
With the inclusion of video games, it would be able to
satisfy the future technology theme, due to the drastic
evolution of video games over the past few years, and with
gaming technology being the most innovative industry, for
allowing the users to experience tech, such as the first
game starting in 1940, Nim; a game in which ‘players avoid
picking up the last matchstick’, and Pong; ‘a table tennis-like
game’. To now, the modern age of, refining Virtual Reality
roller coasters (2016), catching Pokemon using Augmented
Reality through your smartphone (2016) and Nintendo,
creating the ‘first hybrid mobile/home video game console’.
YouTube Channel
When creating a web series trailer, it will require
a social media platform, in which the piece can
be uploaded onto, to market the web series. For
this, I’ve decided to upload my trailer onto my
YouTube Channel, named: ‘Jonacario’.
This channel, produced and managed by me.
Have featured online content starting from
2010.
Although, this channel is not as active as it was
in 2017, this channel has consistently uploaded
video gaming content with commentary as a
means to entertain my viewers.
Channel Target Audience
Starting from 2010, this channel has gained a
total of 57 subscribers as of 2018. This
correlates to the videos that I had managed to
produce onto the channel.
These videos consist of gaming commentary
content, featuring games from Studios such as,
Valve and Blizzard Entertainment.
A majority of my subscribers are based in the
UK, and some based in the US with the age
ranging from 16-25 year gamers.
This would be appropriate to my piece as my
target audience for my FMP are male and
females gamers, around the ages 15-22 year
olds.
8. | Audience Research
Aim | To identify the needs and wants of my target audience, and how I could
incorporate it into my end product
9. Audience Research
Speculations and Explanations
Questions 1-3 gathers
demographic data such as the
individual’s: age, race and
gender, would allow me to
better understand my target
audience, allowing me to narrow
the group of people I want my
piece to target. Furthermore,
demographic data could possibly
affect the outcome of other
questions, whether it be
individuals of different ages or
genders might handle their
situations differently.
Reasons for me to gather
demographic data, is because
depending on that information,
certain people may answer in a
certain way, for example, in a survey
conducted by Newzoo in May 2017,
there are more male gamers that play
on a computer, than female gamers.
The reason for me to ask whether my audience have siblings in
question 4 is because, in theory, individuals who have been bullied
would be more inclined to talk to their siblings or someone close
about their problems, so that they may offer their support.
Question 5 asks my audience whether they have
watched any Drama and, or YouTube Red/web series,
this is so that I can identify why certain people watch
web series and hopefully, apply and adapt that to my
piece.
If my audience didn’t watch web series, I would like to
know why, and ways that I could possibly involve that
audience to want to watch my piece, to raise
awareness of the topic that I cover.
Question 6 is there to enquire my audience
into demonstrating ways in how they
overcame being bullied and for others who
have not been bullied, in how they could help
people who have. Exploring these outcomes
could allow me to experiment in
implementing those different methods into
my piece, in turn, informing the viewers ways
in which they could possibly overcome their
problems or explore different alternatives for
a positive solution. For curiosity, I wanted to know whether my audience
would be interested in watching the web series
through question 7, following the plot line that I
provided them: ‘A web series trailer which introduces
how the Protagonist overcomes being bullied in
school, through the use of future technology’.
0
1
2
3
4
5
Have Siblings No Siblings Watches YouTube Series
or Dramas
Doesn't use YouTube
Series or Dramas
Bullied Not Bullied
Cross Tabulation (Figure 1)
16 - 17 Male 16-17 Female 18 - 19 Male 18 - 19 Female 20 - 21 Male 20 - 21 Female >22 Male >22 Female
Analysis of Survey Monkey Data
Figure 2
From my findings, it is shown that my largest
target audience was among the 18 – 19 year
old, females range. However, the sample size
is not as accurate as I had hoped due to the
amount of results I’ve received back. In the
future, it would be more beneficial to
expand and explore different ways in which I
went to present this survey to people.
As shown in figure 1, a majority of the participants
have been victims of bullying and a common trend
in which they coped with it, was to either focus on
their hobbies such as playing video games, or
telling someone that could offer guidance, such as
their close friends or their siblings. This makes my
piece able to relate more to the target audience of
my piece, as the Protagonist uses Video Games to
help him overcome his problems with being
bullied. With the participants who have not been
victims of bullying, they’ve stated that they
would’ve either talked to someone about their
problems, to stay true to themselves and to find
hobbies to help with it.
As my piece will be featured on the YouTube
platform, I wanted to know whether my
participants watch any YouTube Red Series and
why they do. With the responses I’ve gotten back,
a common trend I’ve found, is for entertainment
purposes and that YouTube is an easy to access
platform, whether it be on TV, Smartphone, Tablet
or Computer. However, the majority of
participants don’t watch this due to a lack of time
and that they need to pay for certain YouTube Red
services, with this information, I’ve decided that
when it comes to producing episodes for the web
series in the future, I would make them be around
the 5-10 minute duration, as it makes ‘each
episode short, memorable, and’ (Obenson –
2014) keeps the viewers wanting more episodes.
10. | Copyright and Laws
Aim | To identify any guidelines that must be followed to prevent my product
from being nullified and copyright claimed due to misuse of branded material
12. | Finance and Resources
Aim | To identify an alternative around creating a budget for my project and to
analyse the functions of each equipment I could use during production,
comparing and contrasting why it would be better suited for a certain situation
13. Finance and Resources
As I had no budget, I had to find my own means
to finding my own resources to produce my
‘PowerUP’ trailer piece, fortunately, the school
was able to provide me with professional
equipment and facilities to assist with the
production. Through my analysis of the TV Studio
which I’ve scouted, the facility is able to provide
me with green screen, the utilisation of a track
and dolly, sound proofing and matte walls;
allowing me to shoot in-the-dark scenes, and
spotlights to allow light to be focused on one
target.
When it comes to using specialty equipment provided by the
school, training needs to be done as proof to show that an
individual is able to utilise the equipment. The Steadicam is
used as an external stabiliser to keep the footage smooth
when moved. A camera, such as the DSLR is attached to a
Gimbal, a mechanism which keeps the footage stable, through
a weighted base. The gimbal is then attached to a mechanical
arm, and vest, to relieve the weight of the gimbal from an
individual’s arm, and distributes it, onto the users torso.
When a Steadicam is compared with a Ronin, it is rare to see
the vertical movement when performing a tracking shot, due
to the mechanical arm, whereas with the Ronin, you see more
vertical jitter, as demonstrated by Bart Johnson Productions.
TV Studio
Steadicam
When producing my video trailer, I'll be utilising a Canon 750D
camera to record my scenes, this is due to its versatility, allowing
me to shoot different camera shots with ease. Its size factor is
smaller than other cameras provided by the School and is less
heavy, makes holding and adjusting the camera on the Steadicam
is easier. In addition to using the DSLR, I can also make use of the
Prime Lenses which allows for different levels of detail in my
shots. For example, the 50mm Prime is at a ‘fixed focal length’
and has a ‘wide aperture’, giving it great detail when shooting in
low lighting, not only this, but this lens provides visuals similar to
that of a human eye, hence creating images that are more
‘natural’. Another example, the 55-250mm lens has a larger focal
length but a shallow depth of field, making everything around the
subject that is not in focus blurry, making the viewer focus on the
clear subject
Canon 750D DSLR and Prime Lenses
Photo taken with 10-18mm lens Photo taken with 50mm lens
14. Finance and Resources
Zoom H5 is an external audio recorder, which works
best with the configuration: RODE Boom Pole, RODE
NTG2 Microphone and connected with a XLR cable.
This is because the RODE NTG2 Microphone focuses on
picking up sound from a targeted spot, this is so that it
doesn’t pick up any background noise in the
surrounding area. Compared to the RODE Lapel Mic,
the Zoom H5 doesn’t have cables in which it would
affect the sound quality, whereas the RODE Lapel Mic
has a microphone which would be visible and hard to
hide away and a cable that would affect the quality of
the audio when the user it is attached to, moves.
Zoom H5 and RODE configuration
Another piece of equipment, used mainly for tracking shots. A
track and dolly allows for smooth movement when shooting a
tracking shot. With the Dolly being heavy and Tripod being
attached to the Dolly, this makes moving the dolly smooth and
less likely to fall off the track which will potentially ruin a scene.
Although the Steadicam, is an option for tracking shots, a Track
and Dolly has less movements and jitters, compared with a
Steadicam. In addition to this, I can not take this piece of
equipment out, as I lack the training needed, however, in
comparison with the Steadicam, which is easier to setup, the
Track and Dolly would require a level footing for utilisation and
less portable compared with the Steadicam.
Track and Dolly
GorillaPod
Sourced by myself, the GorillaPod is versatile compared to
different types of Tripods, such as a MonoPod or a standard
tripod. This is due to its: small size factor, lightweight and
flexible legs. These factors allows for the GorillaPod to be able
to attach to different types of protruding surfaces, such as
scaffolding, a table leg or railings. Furthermore, due to its small
size, its suitable to shoot close up shots when placed on a table
and at the right height. Furthermore, I was able to source a
smartphone adapter in order to allow my phone to be placed
onto the GorillaPod, which would be used to shoot some
behind the scenes footage for my project, with my Samsung
Galaxy S7 Edge, able to record in 4K resolution.
Adobe Premiere Pro CC and Audition CC
To produce my trailer, I will need to compose all of the
different suitable shot types together, to produce the
video. This means using the software, Adobe Premiere
Pro CC to cut clips at the right time to make it suit the
included soundtrack, to portray the appropriate
thoughts and feelings to the audience. Furthermore,
this software allows me to colour correct clips, to
portray certain emotions.
In addition to this, I will be using Adobe Audition to fix
audio levels and removing heavy background noises to
make the dialogue of my clips, more clearer
Adobe Premiere Pro CC
Adobe Audition CC
15. | Production Planning
Aim | To analyse various pre-production and post production products and
identify the different codes and conventions that is applied to those products
16. Production Planning
Writing Scripts
After drafting the first copy of my script, I
need to produce a more clearer and more
professional one to allow my cast and crew to
gather a better understanding of my piece, in
addition to applying my annotations where
possible on the script. These annotations
included things like what equipment and
props I’m going to utilise in the scene, where
It’s going to take place, and brief notes and
what the finished product would look like.
Page 1 of my 1st Draft Page 2 of my 1st Draft
With a lack of knowledge for writing scripts, following the codes and
conventions of a traditional script, I analysed the script for ‘Guardians of
The Galaxy vol 2’ and extract information from a WikiHow guide to
writing scripts, noting down the codes and conventions that this script
has:
A scene heading (EXT. THE SOVERIGN – OUTER SPACE)
Description and actions (An artificial, golden planet,
made of interlocking orbs, revolves around a
blue sun)
Scene transitions (FADE IN: and DISSOLVE TO: )
Character (QUILL)
Character dialogue (“Is that a rifle?”)
Quality Assurance
Taking into account the different ways I could present my quality assurance, I’ve
decided on making it a behind-the scenes video, this is supported by an
upcoming series of videos recently uploaded by Wong Fu Productions, in which
they go through their process of creating their new web series: ‘Yappie’,
although this series is unfinished as of writing this (26/06/18), Wong Fu
Productions uploaded a video, titled: ‘Behind the Scenes - "Yappie" Pt. 1 Pre-
Production’. This video talks about the process that takes place before
production such as:
Writing the script
Casting
Location scouting
Completing call sheets
Visualising the different shot types
Costume designing
Table reading
Experimenting with different Steadicam setups
Social Media Marketing
Although this video has been uploaded after my pre-production for my project, this analysis will be
beneficial to me for the future coming, this is because Wong Fu Productions’ background is relatable in
which they’re not, or part of a big name studio, leaving them with little to no budget. They counter this
by finding creative ways to overcome those problems, which in turn, could be influential for me, when
coming across producing online video content. In addition to this, knowing this information and
experience that Wong Fu Productions had gone through, provides me with motivation and hope into
pursuing the final product.
Another reason to shoot behind the scenes is so that it provides a personality for the audience, sharing
the journey behind the production and ‘humanising’ (Maja Jaredic – 2018) the process of the
production. Not only this, but, it also creates more engagement with the viewer as they see what
happens in the background of the production, showing the life that goes with producing the final
trailer.