This document provides an overview of business research and outlines the key components and structure of a research report. It defines business research as a systematic process to investigate and solve problems in areas like accounting, finance, and marketing. The document discusses that a research proposal and authorization are required before starting a study. It then outlines the main sections of a research report, including an executive summary, introduction, body, conclusion, and appendix.

1. WELCOME

2. The Research Report
By.,
ARUNACHALAM MAGHILAN
11BF1E0001
MBA

3. WHAT IS RESEARCH?
• Research is simply the process of finding
solutions to a problem after a thorough
study and analysis the situational factors.
Managers in organizations constantly
engage themselves in studying and
analyzing issues and hence are involved
in some form of research activity as they
make decisions at the workplace.

4. WHY MANAGERS SHOULD KNOW
ABOUT RESEARCH?
• As a manager can face the competitive global
market with its multitude of complex and
confusing factors with greater confidence.
• Knowledge of research not only helps one to
look at the available information in
sophisticated and creative ways in the fast
paced global environment that businesses
face.
Eg;- modern technology.

5. BUSINESS RESEARCH
• Business research can be described as a
systematic and organized effort to investigate
a specific problem encouraged in the work
setting that needs a solution. It comprises a
series of steps designed and executed, with
the goal of finding answers to the issues that
are of concern to the manager in the work
environment.

6. DEFINITION OF RESRARCH
• "In the broadest sense of the word, the
definition of research includes any gathering of
data, information and facts for the advancement
of knowledge.“
-- by Martin Shuttle worth
• "Research is a process of steps used to collect
and analyze information to increase our
understanding of a topic or issue".
--given by Creswell

7. • Now We can define business research as an
organized, systematic , data-based , critical
,objective , scientific or investigation into a
specific problem, undertaken with the
purpose of finding answers or solutions to it.
• In essence, research provides the needed
information that guides managers to make
informed decisions to successfully deal with
problems.

8. RESEARCH AND THE MANAGER
• A common experience of all organizations is
that the managers there of encounter
problems big and small on a daily basis, which
they have to solve by making the right
decision, in business, research is usually
primarily conducted to resolve problematic
issues in, or interrelated among, the areas of
accounting, finance, management, and
marketing.

9. THE RESEARCH PROPOSAL:
• Before any research study is undertaken, there
should be an agreement between the person
who authorizes the study and the researcher
as to the problem to be investigated, the
methodology to be used, the duration of
study, and its cost. This ensures that there are
no misunderstandings or frustrations later for
both parties.

10. The research proposal contains the
following
• The board goals of the study
• The specific problem to be investigated
• Details of the procedures to be followed
• The research design offering details on
• The sampling design
• Data collection methods
• Data analysis
• Time frame of the study, including information on when the
written report will be handed over to the sponsors
• The budget, detailing the costs with reference to specific
items of expenditure

11. THE REPORT
• It is important that the result of the study and
the recommendations to solve the problem
are effectively communicated to the
sponsor, so that the suggestions made are
accepted and implemented.
• Otherwise, all the effort with the expanded on
the investigation on the vain.

12. THE WRITTEN REPORT
• The written report enables the manager too
weigh the facts and arguments presented
there in, and implement the acceptable
recommendations, with a view to closing the
gap between the existing state of affairs and
the desired state. To achieve its goal the
written report has to focus on the issues
discussed below.

13. Characteristics of a well-written
report
• Meaningful organization of
paragraphs, smooth transition from one topic
to the next , apt choice of words, and
specificity are all important features of a good
report. the report should to the extent
possible, be free of a technical or statistical
nature. Care should also be taken to eliminate
grammatical and spelling errors.

14. COMPONENTS OF THE RESEARCH
REPORT
• what the study is about. It should have at
the beginning a table of contents , the
research proposal , a copy of the authorization
to conduct the study , and an executive
summary.
• All reports should have an introductory
section detailing their purpose of the study
,giving some background of what it relates
to, and the problem studied, setting the stage
for what the reader could expect in the rest of
the report.

15. INTEGRAL PARTS OF THE REPORT
 The title page
 Table of contents
 The research proposal and the
authorization letter
 The executive summary
 The introductory section
 The body of report
 The final part of the report
 Acknowledgments
 References
 Appendix

16. The title page Table of contents
• The title of the report • The table of contents
should sufficient indicate with page references
what the study is all
about, usually lists the
important headings and
• In addition to the title of
subheadings in the
the project, the title page report . a separate list
will indicate the name of of table and figures
the sponsor of the study should also be in the
, the names of the table of contents.
researchers and their
affiliations , and the date
of the final report.

17. The research proposal and
the authorization letter The executive summary
• A copy of the letter of • provides an overview
authorization from the and highlights the
sponsor of the study following important
approving the information related to it
investigation and the problem statement
detailing its scope will ,sampling design data
be attached at the collection methods
beginning of the report used, result of data
along with the analysis, findings , and
research proposal, the recommendations, with
authorization makes suggestions for their
clear to the readers. implementation.

18. The introductory section The body of report
• The introductory • The details of the interviews
section starts with a conducted ,the literature
survey , the theoretical
statement of the
frame work , and the
problem under hypotheses are furnished.
investigation . the The design details such as
research objective sampling and data
, together with collection methods , as well
background as the nature and type of
the study , the time horizon
information of why
. the field setting , and the
and how the study unit of analysis , will be
was initiated described.

19. The final part of the Acknowledgments
report
• Help received from other
• The final part of the is next acknowledged.
report will contain the Usually the people who
conclusion drawn from assisted in the study by
the findings, in most collecting the
cases a list of questionnaires , acting as
recommendations for liaison persons, helping
implementation will in data analysis, and so
follow. Frequently a on….are recognized and
cost-benefit analysis thanked.
will also be provided.

20. References Appendix
• Immediately after the • the appendix, which comes
acknowledgments, starting last, is the appropriate place
on a fresh page, a list of the for the organization
references cited in the chart, newspaper clippings
literature review and at or other materials that
other places in the report substantiate the text of the
will be given. If any in the report, detailed verbal
text, are referenced either narration of interviews with
separately at the end of the members, it should also
report, or at the bottom of contain a copy of the
the page questionnaire administered
to the respondents.