The document summarizes key findings from the 2009 Research Industry Trends report. It finds that:
1) The economic downturn has had a severe negative impact on the research industry, with over half of respondents reporting declining revenue and clients much less optimistic about growth.
2) Professional challenges are mounting as well, with research seen as more commoditized and clients demanding faster work for less pay.
3) Online data collection continues to grow in importance, especially methods using social media and mobile technologies, while traditional modes like phone surveys and mail are declining.
ANALYSIS AND BUSINESS STRATERGY FOR ELECTRIC VEHICLE (EV)Parag Metha
This document analyzes factors for developing a sustainable business strategy for electric vehicles (EVs) in India. It conducts an external environment analysis using PESTEL and Porter's Five Forces to identify opportunities and threats. It then evaluates maintaining competitive advantage through strategic factors, Porter's generic strategies, Ansoff Matrix, and value chain analysis. A survey found 78% of respondents interested in compact neighborhood EVs. The analysis aims to help small and medium enterprises gain early advantages in the evolving EV industry through strategic planning that considers external environment dynamics and builds multiple competitive advantages.
The Supply Chains to Admire™ analysis is an annual study of supply chain excellence. Now in its fifth year of development, the focus of this research is to better understand supply chain performance and improvement of 655 publicly held companies in 28 peer groups for the period of 2010-2017. This year there are 31 winners! At the 2018 Supply Chain Insights Global Summit, winners from the analysis will share insights on driving supply chain excellence.
About AdMob Mobile Metrics
AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities
Internet, Cell Phones Are Changes for the BetterMarketingfacts
http://people-press.org/report/573/
As the current decade draws to a close, relatively few Americans have positive things to say about it. By roughly two-to-one, more say they have a generally negative (50%) rather than a generally positive (27%) impression of the past 10 years. This stands in stark contrast to the public’s recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.
The General Sentiment Media Value Report analyzed the sentiment and exposure of brands across multiple documents. Some key findings include:
1. Google and Facebook dominated the top rankings in media value, with multiple products and innovations generating buzz.
2. Microsoft's success with Windows and Office continued, but their new Chrome and Android partnerships raised potential threats.
3. Sony announced plans to launch its new online store, generating discussion and competing in the smart home space against Apple and Google.
The document discusses comScore's business of providing digital marketing intelligence and measurement services. It describes comScore's customer knowledge platform which provides detailed insights into the online behaviors and transactions of 2 million global internet users. The document also analyzes trends in the digital advertising industry and online consumer behavior, finding that online advertising growth slowed in 2008 while consumer internet usage and online shopping increased, especially among lower-income groups. Online sales have begun growing again while retail store sales continue declining.
ANALYSIS AND BUSINESS STRATERGY FOR ELECTRIC VEHICLE (EV)Parag Metha
This document analyzes factors for developing a sustainable business strategy for electric vehicles (EVs) in India. It conducts an external environment analysis using PESTEL and Porter's Five Forces to identify opportunities and threats. It then evaluates maintaining competitive advantage through strategic factors, Porter's generic strategies, Ansoff Matrix, and value chain analysis. A survey found 78% of respondents interested in compact neighborhood EVs. The analysis aims to help small and medium enterprises gain early advantages in the evolving EV industry through strategic planning that considers external environment dynamics and builds multiple competitive advantages.
The Supply Chains to Admire™ analysis is an annual study of supply chain excellence. Now in its fifth year of development, the focus of this research is to better understand supply chain performance and improvement of 655 publicly held companies in 28 peer groups for the period of 2010-2017. This year there are 31 winners! At the 2018 Supply Chain Insights Global Summit, winners from the analysis will share insights on driving supply chain excellence.
About AdMob Mobile Metrics
AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities
Internet, Cell Phones Are Changes for the BetterMarketingfacts
http://people-press.org/report/573/
As the current decade draws to a close, relatively few Americans have positive things to say about it. By roughly two-to-one, more say they have a generally negative (50%) rather than a generally positive (27%) impression of the past 10 years. This stands in stark contrast to the public’s recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.
The General Sentiment Media Value Report analyzed the sentiment and exposure of brands across multiple documents. Some key findings include:
1. Google and Facebook dominated the top rankings in media value, with multiple products and innovations generating buzz.
2. Microsoft's success with Windows and Office continued, but their new Chrome and Android partnerships raised potential threats.
3. Sony announced plans to launch its new online store, generating discussion and competing in the smart home space against Apple and Google.
The document discusses comScore's business of providing digital marketing intelligence and measurement services. It describes comScore's customer knowledge platform which provides detailed insights into the online behaviors and transactions of 2 million global internet users. The document also analyzes trends in the digital advertising industry and online consumer behavior, finding that online advertising growth slowed in 2008 while consumer internet usage and online shopping increased, especially among lower-income groups. Online sales have begun growing again while retail store sales continue declining.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Zoekmachine marketing trends 2010
De recessie te boven
Chang Kuypers
Peter Schinkel
Indenty BV
12 januari 2010
Bron: http://www.indenty.nl/downloads/trendanalyse_zoekmachine_marketing_2010.pdf
* Driekwart internetgebruikers koopt online
* Gemak en flexibiliteit belangrijkste reden
* Meerdere aankopen, beperkte uitgaven
* Vakantie het meest in beeld bij online aankopen
* Internet voor de meeste mensen beschikbaar
* Groei van mobiel internetten zet door
1. A study measured user engagement and branding between YouTube and TV advertising. It found that users were 1.5x more attentive on YouTube and engaged more with ads.
2. Combining YouTube with TV advertising lifted brand metrics higher than TV alone, increasing ad recall and consideration. YouTube reached audiences like young people that TV cannot.
3. Advertising on YouTube had a halo effect, increasing positive brand perceptions without communicating them directly. It boosted how brands were seen as innovative or dynamic.
This document provides an introduction to the ReadWriteWeb Guide to Online Community Management. It discusses the emergence of new online communities and the corresponding need for community managers. It outlines the contents of the guide, which explores questions around return on investment, job descriptions, balancing marketing and engagement, and dealing with challenging community members. The guide includes curated articles, interviews with community managers, and additional online resources for ongoing learning.
The document discusses the new rules of marketing and public relations in the digital age. It covers topics such as using buyer personas, earning attention through publishing content online, encouraging information sharing on social media, and managing fear of new strategies. The overall message is that traditional marketing approaches no longer work and companies must adapt to the new rules of the internet by creating and curating content online to engage customers and prospects.
Manufacturing in the new next industry week oracle_som_012622Christophe Begue
The document discusses the results of a survey of 291 manufacturing company leaders about how the pandemic has impacted their businesses and what challenges and opportunities they foresee. Key findings include:
1) While nearly half of respondents said the pandemic did not negatively impact business performance, economic challenges like supply chain issues were the top external challenge to growth.
2) Most companies expect pandemic-related impacts to last at least one more year.
3) Access to skilled workforce was the top internal challenge, and respondents believe future success will require a focus on employees, sustainability, supply chains, and digitization.
4) Respondents are focusing on optimizing efficiency and product development/innovation to generate revenue, along with developing
Cloud-Based Contact Center Study - Connect FirstConnect First
DMG’s worldwide survey of 169 enterprise, contact center, IT, operations, sales and marketing executives, managers and leaders in organizations of all sizes, found that 62.4% of respondents were already using cloud-based (also known as hosted) systems and applications in their contact center or customer service departments. There were close to 45 types of systems and applications used in contact centers, all of which are now available from vendors on-premise using the traditional licensing model, or in the cloud.
Manufacturing Report 2015: Overcoming the Five Barriers to Business GrowthSikich LLP
In a comprehensive survey, Sikich polled businesses in the manufacturing industry and uncovered 5 barriers that manufacturing companies need to overcome to continue their business growth.
#KPMG Manufacturing outlook 2014. #SCM transparency, cost insight and supply chain integration is main focus for global manufacturers. Development of S&OP will help to achieve these goals.
The global process automation market is estimated to grow at a CAGR of 6.4% b...Suresh Krishna
This document provides an overview and table of contents for a report on the global process automation market from 2013 to 2018. It includes key insights on market drivers, constraints, challenges, and opportunities for growth. The report analyzes the market by modules, vertical industries, and geographic regions. It also profiles major companies in the industry and provides investment recommendations.
The term “nonfinancial information” is often used to refer to data on environmental issues, but in reality it covers a much broader area. Accountants consider “Nonfinancial information to be the additional items in an annual report beyond the financial statements.” But, in the marketplace outside of accounting, the term nonfinancial information is used more broadly. Nonfinancial information involves issues related to: sustainability; corporate responsibility; environmental, social and governance (ESG); ethics; human capital; and environment, health and safety (EH&S). Although described as “nonfinancial,” the information involved is typically indirectly correlated with an organization’s financial performance and outlook, especially when assessed over time. Moreover, nonfinancial performance also impacts tangible asset value and can be tied to intangible assets, including brand reputation, intellectual capital and an organization’s market value. By 2015, the implied intangible asset market value of the S&P 500 was an average of 84% of total market value, leaving a mere 16% attributable to the physical assets of an organization, according to Ocean Tomo’s updated “Components of S&P 500 Market Value” study.
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
This document summarizes the key findings of the 2009 Online Lead Generation (B2C) Report published by Econsultancy in association with Clash-Media. The report is based on a survey of over 600 respondents regarding their use of online lead generation. Some of the main findings include: 1) Online lead generation is becoming more important for growing businesses, with 65% increasing its use in the last year; 2) The top perceived benefit is increasing prospects and customers; and 3) Surprisingly, over half of companies increased their overall marketing budgets despite the recession. However, under half feel they are effectively using online lead generation.
Commodity Technology Advisory’s 2016 Vendor Perception Study was conducted to establish end-user views and perceptions of available CTRM vendors and products, including brand awareness, and to determine market leadership perceptions as well as buying criteria and demand levels. The research, conducted via a web-based survey, was comprised of a comprehensive set of questions that sought the informed views of industry participants including end users and consultants. Vendor personnel were specifically excluded from participating in this research. The survey was open for responses between January 14th and May 3rd, 2016 and collected some 230 gross responses.
The survey was promoted in several ways to attract bone fide respondents. ComTech Advisory used email notification, blog articles, web advertising and verbal requests to encourage participation. CTRM vendors and service providers also promoted the survey of their own accord.
This document provides an introduction and research framework for analyzing the business and financial performance of Centrica Plc over a three year period from 2011-2013. It outlines the objectives to review Centrica's profitability, shareholder returns, and performance relative to competitors. The research approach involves ratio analysis, benchmarking, and a SWOT analysis using data from Centrica's annual reports and competitor financial statements. Information sources, accounting techniques, and limitations of the analysis are also discussed.
The physical vapor deposition (PVD) equipment market is projected to register at a CAGR of 8.9% during the forecast period (2018 - 2023).
The scope of the report includes insights about several products offered by major players. The end user segment comprises of microelectronics, storage equipment, cutting tools, solar products, and medical equipment. The regions included in this study are North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Physical vapor deposition (PVD) is a vacuum coating process, in which, the surfaces of various products, such as microelectronics, cutting tools, storage devices, medical equipment, solar products, etc., are coated with materials to form a thin protective film. With increasing demand for durable consumer electronics, the demand for PVD coatings has sky rocketed in the past four years, leading to increased demand for PVD equipment.
Get Latest Market Research Report from Mordor Intelligence: http://bit.ly/2sLjrRG
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Zoekmachine marketing trends 2010
De recessie te boven
Chang Kuypers
Peter Schinkel
Indenty BV
12 januari 2010
Bron: http://www.indenty.nl/downloads/trendanalyse_zoekmachine_marketing_2010.pdf
* Driekwart internetgebruikers koopt online
* Gemak en flexibiliteit belangrijkste reden
* Meerdere aankopen, beperkte uitgaven
* Vakantie het meest in beeld bij online aankopen
* Internet voor de meeste mensen beschikbaar
* Groei van mobiel internetten zet door
1. A study measured user engagement and branding between YouTube and TV advertising. It found that users were 1.5x more attentive on YouTube and engaged more with ads.
2. Combining YouTube with TV advertising lifted brand metrics higher than TV alone, increasing ad recall and consideration. YouTube reached audiences like young people that TV cannot.
3. Advertising on YouTube had a halo effect, increasing positive brand perceptions without communicating them directly. It boosted how brands were seen as innovative or dynamic.
This document provides an introduction to the ReadWriteWeb Guide to Online Community Management. It discusses the emergence of new online communities and the corresponding need for community managers. It outlines the contents of the guide, which explores questions around return on investment, job descriptions, balancing marketing and engagement, and dealing with challenging community members. The guide includes curated articles, interviews with community managers, and additional online resources for ongoing learning.
The document discusses the new rules of marketing and public relations in the digital age. It covers topics such as using buyer personas, earning attention through publishing content online, encouraging information sharing on social media, and managing fear of new strategies. The overall message is that traditional marketing approaches no longer work and companies must adapt to the new rules of the internet by creating and curating content online to engage customers and prospects.
Manufacturing in the new next industry week oracle_som_012622Christophe Begue
The document discusses the results of a survey of 291 manufacturing company leaders about how the pandemic has impacted their businesses and what challenges and opportunities they foresee. Key findings include:
1) While nearly half of respondents said the pandemic did not negatively impact business performance, economic challenges like supply chain issues were the top external challenge to growth.
2) Most companies expect pandemic-related impacts to last at least one more year.
3) Access to skilled workforce was the top internal challenge, and respondents believe future success will require a focus on employees, sustainability, supply chains, and digitization.
4) Respondents are focusing on optimizing efficiency and product development/innovation to generate revenue, along with developing
Cloud-Based Contact Center Study - Connect FirstConnect First
DMG’s worldwide survey of 169 enterprise, contact center, IT, operations, sales and marketing executives, managers and leaders in organizations of all sizes, found that 62.4% of respondents were already using cloud-based (also known as hosted) systems and applications in their contact center or customer service departments. There were close to 45 types of systems and applications used in contact centers, all of which are now available from vendors on-premise using the traditional licensing model, or in the cloud.
Manufacturing Report 2015: Overcoming the Five Barriers to Business GrowthSikich LLP
In a comprehensive survey, Sikich polled businesses in the manufacturing industry and uncovered 5 barriers that manufacturing companies need to overcome to continue their business growth.
#KPMG Manufacturing outlook 2014. #SCM transparency, cost insight and supply chain integration is main focus for global manufacturers. Development of S&OP will help to achieve these goals.
The global process automation market is estimated to grow at a CAGR of 6.4% b...Suresh Krishna
This document provides an overview and table of contents for a report on the global process automation market from 2013 to 2018. It includes key insights on market drivers, constraints, challenges, and opportunities for growth. The report analyzes the market by modules, vertical industries, and geographic regions. It also profiles major companies in the industry and provides investment recommendations.
The term “nonfinancial information” is often used to refer to data on environmental issues, but in reality it covers a much broader area. Accountants consider “Nonfinancial information to be the additional items in an annual report beyond the financial statements.” But, in the marketplace outside of accounting, the term nonfinancial information is used more broadly. Nonfinancial information involves issues related to: sustainability; corporate responsibility; environmental, social and governance (ESG); ethics; human capital; and environment, health and safety (EH&S). Although described as “nonfinancial,” the information involved is typically indirectly correlated with an organization’s financial performance and outlook, especially when assessed over time. Moreover, nonfinancial performance also impacts tangible asset value and can be tied to intangible assets, including brand reputation, intellectual capital and an organization’s market value. By 2015, the implied intangible asset market value of the S&P 500 was an average of 84% of total market value, leaving a mere 16% attributable to the physical assets of an organization, according to Ocean Tomo’s updated “Components of S&P 500 Market Value” study.
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
This document summarizes the key findings of the 2009 Online Lead Generation (B2C) Report published by Econsultancy in association with Clash-Media. The report is based on a survey of over 600 respondents regarding their use of online lead generation. Some of the main findings include: 1) Online lead generation is becoming more important for growing businesses, with 65% increasing its use in the last year; 2) The top perceived benefit is increasing prospects and customers; and 3) Surprisingly, over half of companies increased their overall marketing budgets despite the recession. However, under half feel they are effectively using online lead generation.
Commodity Technology Advisory’s 2016 Vendor Perception Study was conducted to establish end-user views and perceptions of available CTRM vendors and products, including brand awareness, and to determine market leadership perceptions as well as buying criteria and demand levels. The research, conducted via a web-based survey, was comprised of a comprehensive set of questions that sought the informed views of industry participants including end users and consultants. Vendor personnel were specifically excluded from participating in this research. The survey was open for responses between January 14th and May 3rd, 2016 and collected some 230 gross responses.
The survey was promoted in several ways to attract bone fide respondents. ComTech Advisory used email notification, blog articles, web advertising and verbal requests to encourage participation. CTRM vendors and service providers also promoted the survey of their own accord.
This document provides an introduction and research framework for analyzing the business and financial performance of Centrica Plc over a three year period from 2011-2013. It outlines the objectives to review Centrica's profitability, shareholder returns, and performance relative to competitors. The research approach involves ratio analysis, benchmarking, and a SWOT analysis using data from Centrica's annual reports and competitor financial statements. Information sources, accounting techniques, and limitations of the analysis are also discussed.
The physical vapor deposition (PVD) equipment market is projected to register at a CAGR of 8.9% during the forecast period (2018 - 2023).
The scope of the report includes insights about several products offered by major players. The end user segment comprises of microelectronics, storage equipment, cutting tools, solar products, and medical equipment. The regions included in this study are North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Physical vapor deposition (PVD) is a vacuum coating process, in which, the surfaces of various products, such as microelectronics, cutting tools, storage devices, medical equipment, solar products, etc., are coated with materials to form a thin protective film. With increasing demand for durable consumer electronics, the demand for PVD coatings has sky rocketed in the past four years, leading to increased demand for PVD equipment.
Get Latest Market Research Report from Mordor Intelligence: http://bit.ly/2sLjrRG
The document is a market research report submitted by a group of students to their professor. It includes an introduction, objectives, methodology, analysis, limitations, recommendations, and conclusion regarding a survey of consumer preferences for beer in Delhi, India. The methodology section describes how the survey was conducted using standard marketing research practices on a sample of 476 households. The analysis section summarizes the findings of the report and includes cross tabulation analysis. The report aims to provide useful insights into consumer preferences to help beer companies with marketing decisions.
Key factors influence brand trust and brand loyalty a study on smartphone con...NuioKila
This document is a thesis submitted by Truong Hong Ky to the University of Economics Ho Chi Minh City in 2014 that examines key factors influencing brand trust and loyalty among smartphone consumers in Vietnam. The study aims to determine how brand identity, brand identification, and customer satisfaction impact brand trust and loyalty. A research model and hypotheses are proposed. The study uses a quantitative survey methodology to collect data from smartphone users and analyzes the results using exploratory factor analysis and multiple linear regression to test the hypotheses. The findings indicate that brand identity, brand identification, and customer satisfaction all have a significant positive impact on both brand trust and brand loyalty. Brand trust is also found to strongly influence brand loyalty. The conclusion provides recommendations for brand executives to
2019 Smart Marketing for Engineers Research ReportAndrew Flynn
This document summarizes the findings of a survey conducted by IEEE GlobalSpec and TREW Marketing on engineers' content preferences, search and online preferences, and buying journeys. Some of the key findings include:
1. Engineers' preferred content types are datasheets, case studies, and product/how-to videos. Vendor websites and search engines are their most valued online information sources.
2. Nearly 90% of engineers are more likely to do business with companies that regularly produce new and current content. A company's website also has considerable impact on engineers' perceptions of them.
3. The majority of engineers expect to be contacted by a vendor within 24-48 hours after completing a form on their website
Nine Easy Steps for a Quick Customer Experience Tune-upSAP Asia Pacific
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding
CE are cost and delayed return on investment. The good news is that there are short-term actions you can take
now and see benefits in the near term.
Summary report of research on supply chain performance in the pandemic. During COVID-19, supply chains were significantly less agile. Innovative companies did better than laggards. When companies were mature in finite scheduling, sales and operations planning and Available to Promise (ATP), manufacturers were more agile and reponsive.
This study examined the impact of different types of online content on consumer decision making across various product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity with products, influencing perceptions of products, and boosting purchase consideration. Expert content performed best across all stages of the purchase process and for high, mid, and low priced products. The study concludes that expert content is the most trusted and influential type of online content for consumers.
The Management of Critical Spares in the Electric & Gas Utility IndustryScottMadden, Inc.
This document summarizes the results of a survey on the management of critical spares in the electric and gas utility industry. It finds that while nearly all companies recognize critical spares, over half do not have a standard process for designating them. For most companies, critical spares represent 11-30% of total inventory value. However, less than half of respondents link critical spares to specific assets they support through bills of material or other methods. The survey was conducted by ScottMadden for the Utility Materials Management Benchmarking Consortium to help utilities better manage these important inventory items.
The survey of over 200 B2B marketers found:
1. Important marketing technologies like programmatic advertising, database optimization, and testing/optimization are being underutilized.
2. Insufficient marketing resources and technical know-how are causing missed opportunities from these technologies.
3. Marketers may not be using all the content they have, like repurposing blog posts into other formats.
4. Lack of resources and knowledge are making content production challenging despite its importance.
The survey suggests marketers could improve demand generation ROI by better leveraging existing technologies and content through repurposing, diversifying content types, and addressing skills and resource gaps.
Similar to Research Industry Trends2009 Final Report (20)
Abn amro vos 2011 media.
Meer informatie en bron:
http://abnamro-visieopsectoren.pressdoc.com/22111-tijdperk-van-de-digibeet-is-aangebroken-consument-bepaalt
Brandz 100 milward brown 2011
Source & Download:
http://www.millwardbrown.com/BrandZ/Default.aspx
"Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corproate brands.
Millward Brown congratulates all brands in this year’s BrandZ Top 100."
Practical Guide: An overview of behaviour change models and their usesMarketingfacts
Title: Practical Guide: An overview of
behaviour change models and their uses
Author: Andrew Darnton,
Centre for Sustainable Development,
University of Westminster
Original source:
http://www.civilservice.gov.uk/Assets/Behaviour%20change_practical_guide_tcm6-9696.pdf
Behaviour_change_reference_report_tcm6-9697
Author: Andrew Darnton, Centre for Sustainable
Development, University of Westminster
July 2008
Original Source:
http://www.civilservice.gov.uk/Assets/Behaviour_change_reference_report_tcm6-9697.pdf
This document discusses a survey of US consumers regarding mobile shopping habits and preferences for mobile service providers. Some key findings include:
- Mobile commerce is growing rapidly, with 48% using mobile devices to research products and 29% making purchases on mobile. This is up significantly from previous surveys.
- Consumers want more personalized experiences from mobile providers, such as customized websites and live help options. However, many providers are falling short in these areas.
- While pricing is the top factor in choosing a provider, poor customer service was the reason 11% switched providers, more than other factors like coverage.
- Younger consumers prefer online self-service options, while older consumers prefer in-person or
Social Media Examiner: Social mediamarketingreport2011Marketingfacts
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
The document discusses the findings of an online study about consumer tendencies related to website speed and functionality. Some key findings include:
- Nearly one-third of consumers will abandon a website that takes over 5 seconds to load. Two-thirds of users encounter slow websites at least weekly.
- Most users have been unable to complete a task on a website and nearly half frequently abandon slow-loading sites.
- While most users are willing to retry a site, most will only retry 1-3 times before giving up.
- Users are split on whether they prefer faster sites or sites with more functionality, though speed is seen as more important for search and email sites.
De Worldcom Public Relations Group (groot netwerk van onafhankelijke PR-bureaus wereldwijd), heeft gisteren de resultaten bekendgemaakt van een Europees onderzoek naar trends in PR. Aan het onderzoek hebben 17 Europese PR-bureaus van de Worldcom PR Group EMEA deelgenomen, daarmee is het onderzoek niet representatief voor de branche. Uit het onderzoek blijkt, dat de rol van de media in de verschillende Europese landen verschilt. Eén ding hebben de ondervraagde landen echter gemeen: traditionele media spelen, ondanks de sterke opkomst van social media, in heel Europa nog steeds een zeer belangrijke rol in het bereiken van het publiek.
Source: http://wk-pr.nl/worldcom/Worldcom%20Media%20Survey%20Dec10_Final.pdf
Mobile search advertising spending is growing rapidly according to data from Efficient Frontier. They found that mobile search currently accounts for 4.2% of total search ad spending for their clients, up significantly from 0.5% a year ago. They project that mobile search spending could account for 7-10% of total search ad spending by the end of 2011. Currently, 5.4% of paid search ad impressions for Efficient Frontier clients come from mobile searches. However, mobile searches have lower click-through rates than desktop searches.
Presentatie webcare alex van leeuwen buzz capture 8 maartMarketingfacts
The document discusses best practices for social media customer service or webcare. It notes that webcare teams should clearly define their goals and vision, and determine which platforms will be prioritized and where they will take a proactive approach. For success, internal investments are needed to make content accessible across all organizational levels, and cultural changes may need to be formalized. The future of webcare includes integrating social media data with CRM systems, more flexible hours beyond 24/7 support, and a more proactive role beyond helpdesk tasks.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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Research Industry Trends2009 Final Report
1. RESEARCH INDUSTRY TRENDS
2009
Atlanta • Beijing • Dallas • Denver • Los Angeles • New York
866.545.3216 • rockhopperresearch.com
2. TABLE OF CONTENTS
I. INTRODUCTION AND METHODOLOGY ........................................ 4
II. WHAT YOU REALLY NEED TO KNOW (KEY FINDINGS) ..................... 5
III. 2009 RESEARCH INDUSTRY DASHBOARD ..................................... 8
IV. DETAILED FINDINGS ............................................................. 9
A. CURRENT MIX OF PROVIDER SERVICES.................................... 9
1. QUANTITATIVE METHODS............................................ 9
2. QUALITATIVE METHODS ............................................ 10
B. FROM SLOW GROWTH TOWARD NO GROWTH ......................... 11
1. OVERALL REVENUES AND BUDGETS ............................... 11
2. RESPONDENT USE OF QUANTITATIVE METHODOLOGIES....... 12
3. RESPONDENT USE OF QUALITATIVE METHODOLOGIES......... 13
C. METHODS: COMPLICATED CHOICES ..................................... 14
1. SELECTION CRITERIA ................................................ 14
2. ISSUES IN DECIDING WHAT METHODOLOGY TO USE ........... 15
3. HYBRIDS ............................................................... 16
4. ON TO NEXT YEAR: THE FUTURE OF METHODOLOGIES........ 17
D. OUTSOURCING .............................................................. 19
1. QUANTITATIVE OUTSOURCING: NO GROWTH SINCE 2008 .... 19
2. QUANTITATIVE TASKS OUTSOURCED ............................. 19
3. QUALITATIVE TASKS OUTSOURCED ............................... 20
4. INTERNATIONAL ...................................................... 21
E. MISSION CRITICAL ISSUES ................................................. 23
1. ECONOMIC UNCERTAINTY .......................................... 23
2. OVERALL ISSUES FACING THE INDUSTRY ......................... 24
F. USE OF ONLINE ENHANCED LISTINGS OR ADVERTISING.............. 26
Research Industry Trends 2009 2
3. G. RESPONDENT PROFILE .................................................... 28
1. TYPE OF COMPANY – Q1 ............................................ 28
2. YEARS OF EXPERIENCE AS A RESEARCHER – Q60 ............... 28
3. ANNUAL REVENUE – Q67 ............................................ 29
4. GEOGRAPHIC DISTRIBUTION OF RESPONDENT OFFICES - Q65 29
5. RESPONDENT REGIONAL BREAKOUT .............................. 30
6. RESPONDENT’S POSITION IN ORGANIZATION - Q63 ............ 31
7. MEMBERSHIPS IN PROFESSIONAL ORGANIZATIONS – Q66 ...... 31
Research Industry Trends 2009 3
4. I. INTRODUCTION AND METHODOLOGY
Since 2003, Rockhopper Research has collaborated with select industry partners to produce
the annual Research Industry Trends (RIT) report. Initially focused on data collection issues,
the scope of RIT has expanded to include directions in outsourcing, advances in technology,
and inter-relationships among research providers/providers and clients/buyers. Along with
Rockhopper, co-sponsors for RIT 2009 were Market Research Global Alliance (MRGA), Pioneer
Marketing Research, the GreenBook Marketing Research Directory, Qualitative Insights, and
Greenfield Online.
RIT 2009 was fielded in August 2009. A brief e-mail invitation was sent to just under 12,000
individuals, randomly selected from co-sponsors’ internal lists of research providers and
clients. As an incentive for participation, respondents were offered a complimentary copy of
the 2009 edition of the GreenBook Marketing Research Directory. From this invitation, a
total of 512 usable responses were included in our analysis. The 2003-2009 respondent mix is
displayed below.
Respondent Category 2009 2008 2007 2006 2005 2004 2003
Full-service providers 42.6% 46.1% 42.9% 43.3% 49.7% 43.7% 36.0%
Research consultant 25.6% 23.9% 21.0% 14.5% 13.1% 11.9% 13.7%
Research client/purchaser in an
10.9% 9.9% 10.9% 11.7% 8.9% 17.9% 21.8%
enterprise
Quantitative provider/
8.0% 6.7% 7.1% 10.3% 11.9% 1.5% 3.7%
Data collection & tab
Qualitative research provider 5.7% 6.0% 7.7% 9.8% 5.7% 3.7% 2.1%
Advertising agency 3.7% 3.2% 3.3 3.3% 4.2% 4.2% 4.9%
Academic/non-profit/medical
3.5% 4.2% 7.1% 7.0% 6.5% 7.1% 17.9%
researcher
Q1 - BASE: Total Respondents (512) (284) (366) (600) (336) (720) (431)
To stay abreast of the most current issues facing the market research industry, we continue
to modify the online quantitative survey instrument. Thus, year-to-year trends are not
available for every question. Where possible, trend data are shown. As is true with all self-
administered survey instruments, not all participants answered every question.
Consequently, the base per question may change. The expected margin of error for the total
of 512 responses is 3.47% at the 95% confidence level. For consistency in analysis, all
rating questions are scaled to indicate “the higher the number, the more positive the
result.”
For more information regarding the Research Industry Trends 2009, please contact:
Leonard F. Murphy, CEO - Rockhopper Research, Inc.
Office: 770-985-4904 Cell: 678-232-7691
Skype:lennymurphyrhr lmurphy@rockhopperresearch.com
Research Industry Trends 2009 4
5. II. WHAT YOU REALLY NEED TO KNOW (KEY F INDINGS)
The impact of a severe economic downturn is of course the big story for 2009, but a trend
more significant for the future of the industry is the shift from traditional data collection
modes to social media and mobile communications. Rather than reaching “homes” through
telephone and surface mail, researchers are increasingly trying to reach individuals
wherever they gather through their cells and social network sites.
The Big Story: It’s The Economy
In the last quarter of 2008, when data was collected for RIT 2008, there was
apprehension about the economy and a marked decline in confidence from RIT 2007.
Researchers still, however, expected demand to increase during 2009. Providers were
slightly more optimistic than clients, but two-thirds overall expected growth. In RIT 2008
there was some sentiment that the research industry might be “counter-cyclical” and at
least somewhat insulated from the worst impact of a recession – on the theory that
companies would use research to seize advantage in a more competitive environment.
For RIT 2009, respondents had a very different attitude. A razor-thin majority of
providers, with more confidence coming from those with some operations or data
collection outside the US, expected growth for the overall year of 2009. US-only
providers were negative, with only 42% expecting a growth year.
Most striking of all, however, was the sharp (>50%) decline in client confidence. Only 31%
of clients expected to see growth for the year as a whole. This has been a bad year.
Negative Revenue Growth for Most
For RIT 2009 more than half (57%) of respondents reported at least some decline in
revenue, and one-fourth experienced “significant” to “severe” impact on revenue. A
happy 22% reported increased revenue.
Wounded, But (Very) Cautiously Optimistic
Among the respondents who have experienced declining revenue, 27% are confident that
they are in recovery or have already seen upturns in business and revenue. A further 44%
think the worst is over, expect that they will see improvement before the end of 2009,
but have not yet had any actual good news. Another 29% expect the current depressed
business and revenue to continue through the end of the year or even to worsen (8%).
The situation in the economy is fluid, and attitudes may have shifted since data was
collected in August. At that time, however, the predominant outlook seemed to be hope
resting on a foundation of uncertainty.
Professional and Industry Challenges: Less Respect
Pressure on prices and budgets resulting from the recession are a serious matter for over
85% of all respondents participating. It is not the only serious issue, however. Large
majorities agree that:
Research Industry Trends 2009 5
6. Research is becoming commoditized with clients less willing to pay for
quality (73%)
Clients are demanding shorter timelines for projects and faster delivery of
findings (70%)
Non-researcher management are conducting their own surveys on the
internet (63%)
Additionally, 45% see less demand for primary research because managers think they can
learn anything they need from the web. And 44% have problems with RFPs from
purchasing departments that seem to treat research consulting as if it was a flatcar of
widgets.
Taken together these issues point to a loss of respect for professional research. Research
is seen as a commodity: an area that can be squeezed on price with no harm to the
mission. Under severe economic constraints and without strong confidence in a rebound,
researchers say they have made do with less (staff, time, revenue) and are stepping up
to provide quality faster and cheaper than formerly.
While it is hard to fault this response in a economic crisis, it can only validate client
suspicions that they have been paying too much for research and that providers can
make do with much less money.
The key questions seem to be:
How long can a healthy industry operate on low margin with insufficient
resources? The strain is already apparent as many shops have closed their
doors since 2008.
What should be done to support a perception that research is a valuable
resource that demands great expertise and experience and that investing in
quality is smart business?
Online data collection continues to grow, with increasing emphasis on
social media and mobile based studies.
Past trends continue. Online, panel, mobile and (somewhat surprisingly) in-person
intercepts are slated to grow at the expense of CATI, Mail, and IVR.
Over half of all respondents expect an increase in their use of online surveys, with
growth projected in all of the following areas:
Online communities
Online panels
Mobile/SMS
Blogs
Rather than trying to reach everyone at home, researchers are taking studies to
respondents where they gather and interact and are using new media. Landlines and
carried mail are in decline.
Research Industry Trends 2009 6
7. Looking farther into the future, respondents see these trends continuing through 2010.
Two-thirds see an increase in mobile phone surveys and within social media (“online
communities”).
One of the more interesting things to follow in the next few years will be the extent to
which voice interviewing ports over to mobile and web surveys. While surface mail does
seem to be losing traction rapidly, it is much too early to write off CATI.
Qualitative researchers also expect more research using social media, an increase in blog
monitoring, and a decline in text-chat online focus groups. The most growth is expected
in hybrid approaches. The margin of change is narrower for traditional focus groups and
traditional IDIs – both in person and by telephone. If any qualitative research modes
decrease, it will most likely be one of those.
Providers who can demonstrate stand-out expertise in fielding social media research
seem extremely well positioned for 2010.
Outsourcing: holding steady or diminishing.
In contrast to all past years, respondents do not report an increase in outsourcing for
2009.
Three quarters expect the same level as in 2008, and more expect outsourcing to
diminish (15%) than expect it to increase (10%).
It seems possible that providers under severe price pressure may be bringing everything
they can in-house to save money and increase control over timing and quality.
Research Industry Trends 2009 7
8. III. 2009 RESEARCH INDUSTRY DASHBOARD
On the following page you will find a Flash-based dashboard giving you the opportunity to
visualize some of the key data yielded by the 2009 survey.
In order to view the dashboard and interact, you should download the latest version of the
free Flash Player. It is available for easy download and installation from
http://www.adobe.com.
Research Industry Trends 2009 8
9.
10. IV. DETAILED F INDINGS
A. CURRENT MIX OF PROVIDER SERVICES
When considering the quantitative/qualitative studies you’ve done or plan to
do in 2009, which data collection methods have you used (or will you use)?
Which of these quantitative/qualitative data collection methods have you
used (or will you use) most often this year?
1. QUANTITATIVE METHODS
Utilization of data collection methods for quantitative research did not differ markedly from
RIT 2008.
Web-based surveys continue to dominate. As in 2008, nearly nine-in-ten participants used
online surveys this year. Also as last year, online surveys leads CATI by a 3:1 margin as the
quantitative method used most often by RIT 2009 respondents.
CATI and intercepts are still used by at least half of researchers polled.
Reported use of mail surveys and CAPI declined by 5%, and there was a slight directional
drop-off in reported use of mobile phone surveys, primarily among smaller providers who
work entirely in the US market. Mobile/SMS data collection is more prominent among large
research providers with more resources and among providers who conduct research partly or
entirely outside the US.
Use Most
Total Usage* Often#
Quantitative Methods Used 2009 2008 2009 2008
Online Surveys 87% 88% 56% 59%
CATI (Computer-Assisted Telephone Interviewing) 60% 63% 15% 22%
Face- to –Face/Intercepts 48% 50% 11% 11%
Mail 26% 31% 2% 3%
CAPI (Computer-Assisted Personal Interviewing) 23% 28% 3% 2%
Mobile Phone Surveys 15% 17% ---- 1%
IVR (Interactive Voice Response) Surveys 11% 11% ---- ----
Mixed Mode (2 or more methods in combination) ---- ---- 10% ----
Other 5% 8% 4% ----
Q13 & Q14 - BASE: Respondents Answering 463 253 463 248
*Multiple Responses #Single Response
Research Industry Trends 2009 9
11. 2. QUALITATIVE METHODS
Traditional qualitative research modes still dominate, but changes are consistent with a
need to reduce costs in the economic downturn and the increasing acceptance of electronic
solutions.
Focus group usage remains at the 86% level reported by RIT 2008 respondents, but fewer say
focus groups are their primary qualitative research method. In person IDIs are still in use by
roughly two-thirds of research organizations, but usage is declining while the number of
researchers using less expensive telephone IDIs is climbing.
More respondents than in 2008 say their primary research methods are in-person and
telephone IDIs.
Also on the rise are bulletin board studies, qualitative using online communities and blogs,
online groups with video, and online IDIs with video.
Use Most
Total Usage* Often#
Qualitative Methods Used in 2009 2009 2008 2009 2008
Traditional In-Person Focus Groups 86% 86% 53% 59%
In person IDIs 64% 67% 14% 11%
Telephone IDIs without Internet 50% 44% 11% 9%
Ethnography 39% 40% 2% 1%
In-Store/Shopping Observations 32% ---- 2% ----
Bulletin Board Studies 29% 23% 4% 2%
Interviews/Groups Using Online Communities 25% 20% 4% 2%
Chat (text)-based Online Focus Groups 24% 31% 2% 3%
Monitoring Blogs 22% 16% 2% 2%
Video-based Online Focus Groups 15% 12% 1% 2%
Telephone Focus Groups without Internet 14% 18% 2% 1%
Chat (text) or IM Online IDIs 9% 9% 1% 1%
Video-based Online IDIs 7% 5% ---- ----
Other 8% 10% 3% ----
Q20 & Q21 - BASE: Respondents Answering 410 209 410 203
*Multiple Responses #Single Response
Research Industry Trends 2009 10
12. B. FROM SLOW GROWTH TOWARD NO GROWTH
1. OVERALL REVENUES AND BUDGETS
Do you anticipate that your spending on [revenue from] research will increase
in 2009 compared to 2008?
When data was collected for RIT 2008 in the latter half of the year, we did not see the
overwhelming optimism of RIT 2007, but a solid majority still expected growth in demand
for research services in 2009. Anecdotally, there was some expectation that the research
industry might be “counter-cyclical” and would escape the worst effects of the serious
economic downturn that seemed more and more likely.
Overall, providers expecting growth diminished from 66% to 50%: a striking enough drop of
16%. Among clients, however, optimism fell off a cliff – diminishing from 63% expecting
growth in spending to only 31% in RIT 2009 for a decline of 32%.
Providers who derive all of their revenue from researching the US market were less
optimistic than those who do some or all of their work outside the US.
Expect Research Demand to Increase - Q5
85%
82%
79% 79%
76%
66% 68%
66%
63% 64%
53%
50%
47%
42%
31%
Total Providers Clients US-only Providers Int'l Providers
2009 2008 2007
Research Industry Trends 2009 11
13. 2. RESPONDENT USE OF QUANTITATIVE METHODOLOGIES
Please indicate the usage you anticipate for your business in 2009 compared to
2008 for each of the following quantitative research methods
Top 2 boxes: “Will use somewhat more/Will use much more” than in 2008
Bottom 2 boxes: “Will use somewhat less/Will use much less” than in 2008
When asked directly to compare their expected use of various quantitative research
techniques in 2009 to their actual use in 2008, respondents overwhelmingly see increases in
all aspects of online and wireless data collection. They also project a continuing retreat
from CATI and Mail.
Researchers expect to take research to pools of online respondents, whether through
panels, social media, blogs, or mobiles. The trend clearly is away from land lines and mail
toward wireless, online, and social media.
Quant Data Collection Modes: Difference 2009 vs. 2008* - Q45
Online Surveys 52%
6%
Surveys within Online Communities 38%
6%
Using panels for sample (net) 36%
8%
Hybrids 33%
8%
Proprietary Panels 29%
6%
Access Panels 27%
12%
Mobile/SMS 23% More Than 2008
3%
Surveys On Blogs 23% Less Than 2008
6%
Face to Face / Intercept 21%
15%
CATI 15%
22%
Surveys in Virtual… 14%
6%
CAPI 13%
12%
IVR Surveys 8%
11%
Mail Surveys 6%
20%
*Top/Bottom 2 box, 5-point scale
Research Industry Trends 2009 12
14. 3. RESPONDENT USE OF QUALITATIVE METHODOLOGIES
Please indicate the usage you anticipate for your business in 2009 compared to
2008 for each of the following qualitative research methods.
Top 2 boxes: “Will use somewhat more/Will use much more” than in 2008
Bottom 2 boxes: “Will use somewhat less/Will use much less” than in 2008
As in 2008, hybrid qualitative research techniques are set to increase among the largest
percentage of respondents.
Other qualitative growth areas are online communities, recruiting through panels,
ethnography, online text exchanges, and monitoring blogs. Respondents were most likely to
forecast a retreat from traditional focus groups, in-person IDIs, and telephone groups or IDIs.
Qualitative Collection Modes: Difference 2009 vs. 2008* - Q47
Hybrids (Use 2 or More Qualitative) 38%
6%
Interviews/Groups Using Online Communities 33%
6%
Using Panels For Sample 33%
7%
Ethnography 26%
7%
Text-Chat Online Focus Groups 25%
7%
Bulletin Board Studies 25%
7%
Interviews or Monitoring Blogs 24%
5% More Than 2008
23% Less Than 2008
Traditional Focus Groups
13%
In Person IDIs 21%
11%
Video Based Online Focus Groups 21%
7%
Telephone IDIs 19%
10%
Text-Chat Online IDIs 16%
7%
Video Based Online IDIs 15%
5%
Telephone Focus Groups 11%
10%
* Top/Bottom 2 box, 5-point scale
Research Industry Trends 2009 13
15. C. METHODS: COMPLICATED CHOICES
1. SELECTION CRITERIA
How important is each of these factors to your organization when choosing
which data collection method to use?
Top 2 boxes: “Somewhat important/Extremely important”
Providers and clients have a very similar hierarchy of selection criteria when deciding on a
data collection methodology.
As in RIT 2008, key decision factors for both were effectiveness, control of quality,
timeliness of results, and cost. More clients than providers were concerned about data
security and novelty (“new and different”), while providers were more likely to cite client
demands, familiarity, simplicity of use, and a core competency (main method used).
Percent Rating Each Factor Important - Top 2 Box - Q16 & Q17
Effectiveness 91%
92%
Control of Quality 88%
91%
Timeliness of results 85%
82%
Cost 83%
88%
Client or Managers 72%
understanding of method 73%
Client demands or Supplier 69%
requests method 29%
Data Security 68%
76%
Familiarity with technique 55%
40%
Main offering or Method used 48%
32%
Simplicity of use or Not 46%
complicated 29%
Something new and different 28%
36%
Providers Buyers
Research Industry Trends 2009 14
16. 2. ISSUES IN DECIDING WHAT METHODOLOGY TO USE
What one issue has had the greatest impact on any changes you’ve made in
how you collect data in 2009?
As in RIT 2008, respondents cite client budgetary constraints as the issue which will have the
greatest impact on data collection methods during the coming year. Not unrelated, the
second most frequently cited change agent is the economic slowdown. Taken together with
layoffs, economic/budget considerations were the primary factor for over half (52%) of
researchers responding.
Declining response rates are still a major factor for 10%, down slightly from 2008.
Apart from the dominance of economic issues, the two most striking shifts from 2008 are in
Sample Quality and Mobile use. In 2008, quality of sample was the main driver for 16%. For
RIT 2009 that figure is down to 10%. Increased use of mobile communications was a major
factor for only 1% in 2008, up to 5% this year.
Issue With the Greatest Impact on How Data Collected 2009 2008
See or anticipate changes in data collection (Net) 82% 81%
Client budgetary constraints 31% 25%
The economy, business slowdown 17% ---
Declining response rates 10% 12%
Quality of Sample 9% 16%
Client demands for innovation 6% 4%
Increased use of mobile communications 5% 1%
Speed of completion 5% 6%
Reduced staffing or layoffs 4%
Availability of international sample 3% ---
Higher salaries/wages/costs 2% 4%
Availability of US sample 2% 1%
Bias issues (e.g., representativeness) 2% 4%
Higher CPIs for sample 1% 4%
Other 1% 3%
Don’t see or anticipate changes in 2009 data collection 18% 19%
Q43. Base - Total Respondents 512 284
What steps is your organization taking to address these issues? Please choose
from the following list.
RIT 2009 Researchers are responding in 2009 in patterns similar to 2008, but in greater
numbers. Almost half (49%) of RIT 2009 respondents are exploring new methodologies and
technologies while stretching their resources. One third report reducing prices or demanding
price reductions from suppliers. Longer hours with less staff, asking for sacrifices from
Research Industry Trends 2009 15
17. employees and vendors, and negotiating more favorable pricing or performance from
vendors are all part of the business picture for many researchers in 2009.
Steps to Address Data Collection Issues* 2009 2008
Exploring new methodologies 49% 45%
Doing more with same resources 49% 40%
Exploring new technologies 49% 38%
Spending/Charging less for the same services 32% ---
Exploring new sample resources 32% 31%
Actively looking for better sample providers 30% 38%
Close partnering with quality access panels 29% 29%
Working longer hours with less staff 27% ---
Negotiating discounts or shorter timelines with vendors 26% 18%
Recommending higher respondent incentives 18% 20%
Asking for sacrifices from vendors 18% ---
Asking for sacrifices from employees 17% ---
Using more sample provided by clients 13% 17%
More diligent validation 12% 21%
Other 5% 9%
Q44. Base - Anticipate changes (*multiple responses) 420 231
3. HYBRIDS
Researchers use different definitions for hybrid or mixed mode studies. What
proportion of your hybrid or mixed mode projects will utilize each of the
following approaches?
For more than one third of RIT 2009 respondents, the use of hybrid methodologies means
the traditional approach of conducting focus groups or IDIs before or after a survey.
Research Industry Trends 2009 16
18. The only striking difference from RIT 2008 is the increased use of hybrid platforms such as
Invoke or iTracks.
Type of Hybrid Quant/Qual Approach 2009 2008
Focus groups or IDIs before or after a survey 35% 32%
Quantitative tabulation of qualitative data 17% 17%
Hybrid sessions using Invoke or similar online qual/quant 14% 8%
Quantitative data gathered during IDIs 13% 10%
Polls taken during focus groups 8% 8%
Quantitative probing via IM chat during online quant survey 5% 4%
Other methods 8% 6%
Q29. Base – Use Hybrid Methodologies 316 213
4. ON TO NEXT YEAR: THE FUTURE OF METHODOLOGIES
Please indicate the usage you anticipate for your business in 2010 compared to
2009 for each of the following quantitative/qualitative research methods…
(Q46 & Q48)
Responses overwhelmingly foresee continued growth in Mobile Phone Surveys, general
Online surveys, surveys within online communities and on blogs, and proprietary panels. The
emphasis is on reaching out to respondents where they gather and building relationships
with respondents that encourage participation in the research process.
Quantitative Method Increase No Change Decrease
Mobile Phone Surveys 66% 29% 5%
Online surveys 63% 34% 3%
Surveys Within Online Communities 63% 33% 5%
Surveys On Blogs 54% 40% 6%
Using panels (all kinds) for sample 52% 44% 4%
Using proprietary (your own) panels for sample 51% 42% 7%
Using access (external, for hire) panels for sample 37% 51% 12%
Hybrids (two or more quant techniques in same study 51% 43% 6%
Surveys in virtual communities (e.g., Second Life) 41% 47% 12%
CAPI (Computer-Assisted Personal Interviewing) 28% 52% 20%
Face- to -Face or Intercepts 27% 51% 22%
IVR (Interactive Voice Response) Surveys 26% 53% 21%
CATI (Computer-Assisted Telephone Interviewing) 20% 52% 28%
Mail Surveys 14% 53% 34%
Q46 - Base – Respondents Answering
Research Industry Trends 2009 17
19. In qualitative research, RIT 2009 respondents expect a continuing climb in research using
online communities, blogs, and bulletin boards. They also expect to do more hybrid
research.
Text chat groups are slated for increased use next year by almost half.
Fewer expect an increase in traditional groups or IDIs. In line with expectations for the
balance of 2009, leading candidates for usage decline are traditional groups and IDIs, as well
as telephone focus groups.
Qualitative Method Increase No Change Decrease
Interviews/Groups Using Online Communities 58% 33% 8%
Hybrids (Use 2+ qualitative methods in one study) 55% 41% 4%
Interviews or Monitoring Blogs 53% 40% 7%
Bulletin Board Studies 52% 37% 10%
Using panels (all kinds) for sample 51% 44% 6%
Chat (text)-based Online Focus Groups 49% 42% 9%
Ethnography 47% 47% 6%
Video-based Online Focus Groups 43% 49% 8%
Video-Based Online IDIs 38% 52% 10%
Telephone IDIs 36% 51% 13%
Chat (text) or IM Online IDIs 35% 54% 11%
Traditional In-Person Focus Groups 33% 49% 18%
In person IDIs 33% 51% 16%
Telephone Focus Groups 24% 57% 19%
Q48 - Base – Respondents Answering
Research Industry Trends 2009 18
20. D. OUTSOURCING
1. QUANTITATIVE OUTSOURCING: NO GROWTH SINCE 2008
Comparing 2009 to last year, do you expect to outsource a higher percentage
of your quantitative research work, about the same percentage, or a lower
percentage than you did in 2008?
An overwhelming majority expect no change in the percentage of their quantitative work
they outsource. Respondents who do expect a change are somewhat more likely to see a
reduction than an increase.
Expected Outsourcing vs. 2008
75%
15%
10%
Lower percentage of About the same percentage as Higher percentage of
outsourcing than 2008 2008 outsourcing than 2008
2. QUANTITATIVE TASKS OUTSOURCED
What aspects of your quantitative research studies do you outsource more
often than not?
Researchers are outsourcing the same tasks in roughly the same proportions as in 2008.
Field and tab functions lead the list. The two largest changes from 2008 were increased
outsourcing of online survey hosting and programming.
Research Industry Trends 2009 19
21. Quantitative Research Tasks Outsourced
CATI 56%
55%
Internet survey hosting 53%
47%
Online survey 50%
programming 46%
Data tabulation 46%
43%
Coding 40%
39%
Entire field/tab function 34%
33%
Face-to-Face or Intercepts 26%
28%
Mail survey fulfillment 19%
20%
CAPI 17%
17%
15% 2009
Hybrids
15% 2008
Analysis 14%
11%
Chart or slide production 13%
10%
Report writing 11%
8%
Questionnaire 9%
development 10%
IVR 9%
9%
Other method 6%
4%
3. QUALITATIVE TASKS OUTSOURCED
When you outsource different aspects of a qualitative study, which of the
following are you likely to consider outsourcing?
The outsourcing of qualitative research tasks among RIT 2009 respondents followed a very
familiar industry pattern.
The qualitative research functions outsourced most often were recruiting for focus groups
and facilities for groups and interviews.
RIT 2009 respondents are more likely than RIT 2008 respondents to outsource video reports,
moderating bulletin board and online groups. Since the base is all respondents who
Research Industry Trends 2009 20
22. outsource any aspect of their qualitative research, it seems likely the increases merely
reflect increased use of the techniques and services.
Qualitative Research Tasks Outsourced - Q41
Recruiting for Groups or Interviews 82%
85%
Facilities for Groups or Interviews 80%
77%
Supervising Field Work / Recruiting Process 47%
48%
Moderating Traditional Focus Groups 47%
43%
Video Recording 45%
42%
Interviewing for IDIs 32%
27%
Report Writing 26%
22%
Discussion/Interview Guide Development 22%
21%
Ethnography Studies 22% 2009
20%
2008
Video Reports & Presentations 19%
10%
Moderating Chat-Based Online Focus Groups 18%
10%
Moderating Bulletin Board Studies 18%
7%
Chart or Slide Production 15%
11%
Moderating Video-based Online Focus… 14%
7%
Moderating & Monitoring Online… 14%
10%
Moderating/Monitoring Blogs 11%
5%
Other 6%
6%
4. INTERNATIONAL
Please indicate the activity you expect in 2009 by comparison to 2008 in your
collection of research data from respondents in each of the following markets.
Top 2 boxes: “Somewhat more/Much more” than in 2008
Bottom 2 boxes: “Somewhat less/Much less” than in 2008
The fact that RIT 2009 had a respondent mix with a large percentage of non-US residents
and non-US organizations may partially account for the dramatic differences between this
year’s data and last year’s. It may also be true that the center of business gravity has
shifted toward the East.
Research Industry Trends 2009 21
23. In RIT 2008, respondents expected that their strongest growth markets would be Western
and Eastern Europe. China and India followed.
For 2009, however, expectations for growth in India and China far outstrip growth
expectations for the US and Western Europe, which has fallen from 1 st to 6th place.
Growth Expectations for Global Markets - Top 2 Box - Q35
South Asia/India 57%
China 57%
Other SE Asia or Pacific Rim 49%
Eastern Europe including Russia 43%
United States 40%
Western Europe 39%
Other Latin America or Caribbean 38%
North Africa and Middle East 37%
UK or Ireland 36%
Mexico 33%
Canada 30%
Central and Southern Africa 28%
Australia or New Zealand 24%
Research Industry Trends 2009 22
24. E. MISSION CRITICAL ISSUES
1. ECONOMIC UNCERTAINTY
When data collection was completed for RIT 2008, two-thirds of respondents were optimistic
that the economic “turbulence” (as we described it) might leave the research industry
unscathed or could even bring in new business as companies sought more effective
marketing strategies.
Things did not work out as they hoped.
Impact on Organization’s 2009 Revenues
Please check the statement that best describes your organization’s situation.
At the time of RIT 2008 data collection most respondents were not concerned about the
immediate impact of the economic turbulence on their organizations’ revenues. Two-thirds
indicated their revenues had increased or were unchanged since the collapse of Lehman
Brothers. And, only 20% said the economic turbulence was the direct cause of projects being
scaled down or canceled.
For RIT 2009, however, more than half of the responding researchers reported declining
revenue since the collapse of Lehman Brothers in the Fall of 2008. One fourth reported
significant or severe revenue challenges, and we would expect under-reporting on such an
issue.
Recession’s Impact on 2009 Revenue
Stable or Increased Revenue (Net) 43%
If anything, our revenue/spending has increased since Autumn 2008 22%
Our revenue/spending is relatively unchanged since Autumn 2008 21%
Falling Revenue (Net) 57%
We have seen some reduced spending or down-scaled projects since Autumn 2008 31%
We have seen significant falling off in revenue since Autumn 2008 15%
Negative impact of the economy since Autumn 2008 has been severe and
11%
has caused major adjustments
Q6 - BASE – Total Respondents 512
Research Industry Trends 2009 23
25. Heavily Qualified and Guarded Optimism for 2010
Please select the statement that best describes your expectations.
When RIT 2009 data was being collected, 70% of respondents expected some degree of
recovery to begin soon or were already seeing an uptick in business and revenue. Only 6%,
however, said they had been pleasantly surprised by a stronger recovery than expected. The
predominant attitude was a highly cautious optimism that at least the worst was over. A
little less than half of respondents expected recovery but had not experienced any.
Projected Effect of Economic Turbulence On 2009 Revenues %
We expect a further decline in levels of research revenue/spending in
8%
the coming months.
We expect current depressed levels of research revenue/spending to
21%
continue for some time to come.
We believe that we may see increasing volume and research
revenue/spending later in the year, but we have not yet seen 44%
improvement
We believe that the worst is over for our business and expect
21%
increasing volume and research revenue/spending
We are already experiencing stronger research revenue/spending
recently and are more optimistic about the future than we expected to 6%
be.
Q7 - BASE – Total Respondents 284
2. OVERALL ISSUES FACING THE INDUSTRY
Please indicate whether you are aware of the following as an issue and what
impact it has had on your job.
Top 2 boxes: “A little problematic/A major problem”
Bottom 2 boxes: “Not much of a problem/ Not a problem at all”
A similar question was asked in RIT 2008, but only a single response was allowed and direct
comparisons are not possible.
Economic pressures topped the list as expected, but other challenges seem to be pervasive
as well. Commoditization of research, pressures to be faster in delivering results, and overly
long surveys were all validated as issues by more than two-thirds of the researchers in the
study.
Research Industry Trends 2009 24
26. The next tier of issues touched on diminishing respect for the research function among
managers who feel they can do their own research on the internet and continued concerns
about professional respondents.
Top 2
Issues for 2009
Box*
Price or budget pressure from current economic conditions 86%
Research treated as a commodity, with less willingness to pay for high quality 73%
Demands from clients for shorter timelines and faster delivery of findings 70%
Surveys that are too long 68%
Non-research managers doing their own surveys on the internet 63%
Concerns about proliferation of professional respondents 53%
Reduction in demand for primary research because non-research managers
45%
learn what they need from the web
RFPs generated by purchasing managers with criteria more appropriate for hard
goods than for research
44%
Difficulty in obtaining sufficient sample from access panels 43%
Price pressure because of competition with off-shore research providers 42%
Difficulty in finding well-qualified staff 40%
Demands for more visually arresting reports 31%
Less demand for consulting on research projects, more interest in data
27%
collection than in analysis
Having to devote more time to training new employees than in the past 23%
Research reports seem to have more mistakes than they used to 21%
Q49 - Base – Total Respondents (*multiple responses) 512
Research Industry Trends 2009 25
27. F. USE OF ONLINE ENHANCED LISTINGS OR ADVERTISING
(Buyer) Which online sources have you ever used to locate research providers?
(Supplier) On which online sources have you ever paid for advertising or
enhanced listings?
(Buyer) Which of these have you used or think you will use in 2009 to locate
research providers? (Supplier) On which of these do you plan advertising or
enhanced listings for 2009?
Usage in general was slightly down overall from 2008, but usage of individual resources was
up. A possible explanation is that while fewer buyers are using online sources due to cut
research budgets and other factors, those who do use them are using multiple sources more
often in an attempt to get the best price possible.
Similarly, a smaller percentage than in 2008 plan to use enhanced listings, but projected
usage of individual resources was up over 2008. This suggests slightly fewer but much more
engaged advertisers and browsers who plan to advertise in a larger number of outlets this
year to spread their marketing exposure.
As in RIT 2008, Quirks.com and Greenbook.org (New York AMA GreenBook) topped the lists
for current and projected advertising and usage.
Online Sources Used to Locate Providers 2009 2008
Used Online Sources (Net) 44% 48%
Quirks.com 31% 25%
GreenBook.org (NY AMA GreenBook) 23% 18%
MRA-net.org (Bluebook) 18% 12%
Marketingpower.com (AMA M-Guide) 14% 9%
Researchinfo.com 4% 3%
Worldopinion.com 4% 1%
AAPOR.com 3% 4%
Other 8% 8%
Have Not Used Online sources (Net) 56% 52%
Q52 - Base – Total Respondents 512 284
Research Industry Trends 2009 26
28. Use of Enhanced Listings/Advertising Online 2009 2008
Plan On Using Enhanced Listings/Ads (Net) 81% 87%
Quirks.com 58% 23%
GreenBook.org (NY AMA GreenBook) 52% 22%
MRA-net.org (Bluebook) 36% 15%
Marketingpower.com (AMA M-Guide) 32% 11%
Researchinfo.com 8% 2%
AAPOR.com 7% 4%
Worldopinion.com 4% 1%
ESOMAR 4% ---
QRCA 3% ---
Vue 1% ---
Other 6% 10%
Do Not Plan On Using Enhanced Listings/Ads (Net) 19% 13%
Q53 - Base: Used Online Sources
Research Industry Trends 2009 27
29. G. RESPONDENT PROFILE
1. TYPE OF COMPANY – Q1
4% 4%
6% Full-service providers
8% Research consultant
43%
Research client/purchaser in an enterprise
11%
Quantitative provider/Data collection & tab
Qualitative research provider
26% Academic/non-profit/medical researcher
Advertising agency
2. YEARS OF EXPERIENCE AS A RESEARCHER – Q60
5% 3%
5% 11% 1 - 2 years
3 - 5 years
14%
6 - 10 years
16% 11 - 15 years
16 - 20 years
14% 21 - 25 years
26 - 30 years
15% 31 -35 years
17% More than 35 years
Average = 18.0 years
Research Industry Trends 2009 28
30. 3. ANNUAL REVENUE – Q67
Less than $100,000 13%
$100,000 - $249,999 10%
$250,000 - $449,999 10%
$450,000 - $749,999 6%
$750,000 - $999,999 6%
$1,000,000 - $1,999,999 11%
$2,000,000 - $2,999,999 7%
$3,000,000 - $3,999,999 5%
$4,000,000 - $4,999,999 4%
$5,000,000 - $7,499,999 5%
$7,500,000 - $9,999,999 4%
$10,000,000 - $14,999,999 5%
$15,000,000 or more 16%
4. GEOGRAPHIC DISTRIBUTION OF RESPONDENT OFFICES - Q65
In which of the following regions do you currently have an office?
RIT 2009 respondents are much more representative of the global research community than
in previous RIT studies.
Office Locations %
United States 80%
UK/Ireland 24%
Western Europe 21%
South Asia/India 20%
Canada 19%
China 17%
Other Latin America/Caribbean 15%
Other SE Asia/Pacific Rim 13%
Eastern Europe/Russia 13%
Australia/New Zealand 12%
Mexico 12%
North Africa/Middle East 10%
Central/Southern Africa 8%
Research Industry Trends 2009 29
31. 5. RESPONDENT REGIONAL BREAKOUT
Respondents participated from locations all over the world. While the US and Canada
continue to dominate the sample, the global spread of RIT 2009 contributors is evolving to
better represent the globalizing nature of the market research business.
1.80%
10.50%
2.00% USA/Canada
2.70%
Western Europe
6.10% Asia Pacific
South America
7.60%
Eastern Europe
69.30%
Africa/Middle East
Answer Withheld
Research Industry Trends 2009 30
32. 6. RESPONDENT’S POSITION IN ORGANIZATION - Q63
2% 1% 8%
Owner or sole proprietor
6% 27% Research Director
Partner or part owner
7% Project Manager
Department Head
8% General Manager
Principal
16% Research Assistant
10%
Professor/Instructor
Other
15%
7. MEMBERSHIPS IN PROFESSIONAL ORGANIZATIONS – Q66
Membership Status %
Belong to Professional Marketing Research Organization (Net) 80%
AMA (American Marketing Association) 45%
MRA (Marketing Research Association) 38%
ESOMAR (European Society for Opinion and Marketing Research 32%
CASRO (Council of American Survey Research Organizations) 23%
QRCA (Qualitative Research Consultants Association) 15%
ARF (Advertising Research Foundation) 12%
AAPOR (American Association for Public Opinion Research) 10%
IMRO (Interactive Marketing Research Organization) 8%
Other 20%
Do Not Belong to Professional Marketing Research Organization
20%
(Net)
Base – Total Respondents 512
Research Industry Trends 2009 31