M2 mobi online%20tuesday

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M2 mobi online%20tuesday

  1. 1. Even voorstellen Michiel Munneke M2Mobi Twitter: @mamunnek munneke@m2mobi.com
  2. 2. Doorbraak van Mobiel? Lancering van de iPhone Penetratie Mobiel internet Kijk eens om je heen
  3. 3. Mobiel Internet 16 miljard ad requests in Maart 2010
  4. 4. Smartphone OS Internetgebruik Nieuwe handsets de drijvende kracht achter internetgebruik USA Europa
  5. 5. Wat doen de brands? Wat doen de Brands?
  6. 6. Mobile Brands Transaction Interaction Static
  7. 7. Fase 1: Statisch Het hebben van presence Folders Fun Apps Games
  8. 8. Holland Heineken House Alle plaftormen Mobile Website Bluetooth distributie 38 % van bezoekers bereikt
  9. 9. Heineken House Blackberry Getjar 6% Windows Mobile 3% 15% iPhone Windows iTunes 26% 9% 26% Android 6% OVI Bluetooth Blackberry 18% 18% 10% Java WAP 43% 15% Android 6% Plaftorms Distributie
  10. 10. Fase 2: Interaction Brand Utilities Loyalty programs AT&T 3G 10:05 Wednesday, April 1 Learn to create drop shadows that don’t get in the way! Cancel OK !
  11. 11. Transaction Core business via mobiel: Kopen Bestellen
  12. 12. Wat hebben brands hieraan? Transaction Interaction Static
  13. 13. Platforms
  14. 14. Discussie
  15. 15. Dank  voor  uw  aandacht! www.onlinetuesday.nl www.meetup.com/onlinetuesday @onlinetuesday

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