P Dms Multiscope Amsterdam

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The New Rulesof Marketing & PR David Meerman Scott @dmscott @dmscott / #MP2010

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Image credit: engincamp.blogspot.com/@dmscott / #MP2010

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Do the newrules of marketing & PR work worldwide ? @dmscott / #MP2010

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Image credit: engincamp.blogspot.com/@dmscott / #MP2010

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fear @dmscott / #MP2010

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@dmscott / #MP2010 “ We looked up cosmetic dentist on the web, and liked what we saw on your web site” -- Ben Affleck

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You must unlearn what you have learned. Yoda Star Wars: Episode V - The Empire Strikes Back @dmscott / #MP2010

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✓ Buyer Personas Earn Attention Encourage Sharing ✓ Manage Fear @dmscott / #MP2010

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✓ Buyer Personas@dmscott / #MP2010

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Hotel buyer personasEvent planner Businessperson Corporate travel manager Couple organizing a wedding Family choosing a vacation spot @dmscott / #MP2010

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Photo courtesy thestranger.com@dmscott / #MP2010

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Photos courtesy .theparentcompany.co.ukand guardian.co.uk @dmscott / #MP2010

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Photo courtesy pedalsbicycles.com@dmscott / #MP2010

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What do youwant buyers to believe? Example: “ Gatorade improves your athletic performance.” @dmscott / #MP2010

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✓ Earn Attention@dmscott / #MP2010

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Old rule: BUY your way in with advertising @dmscott / #MP2010

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Old rule: BEG your way in with the media @dmscott / #MP2010 = ?

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Old rule: BUG your in way by selling Image credits cardealers.ltd.uk / gizmag.com / publicradio.org @dmscott / #MP2010

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New rule: EARN Attention by Publishing your way in @dmscott / #MP2010

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TechWiseTV from Cisco@dmscott / #MP2010 “Information you can use from Geeks you can Trust”

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TechWiseTV from Cisco@dmscott / #MP2010

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On the web,you ARE what you publish… @dmscott / #MP2010

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✓ Encourage Sharing@dmscott / #MP2010

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Word-of-mouse @dmscott / #MP2010

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What does thiscompany do? [Company X (Nasdaq: XXXX)] provides business integration software to integrate, assemble and optimize available IT assets to drive business process productivity. [Company X] delivers an innovative, enterprise-class business integration platform that incorporates proven integration technology with next generation capabilities into one interoperable set of tools that delivers a unique combination of efficiency, agility and control. @dmscott / #MP2010

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What does thiscompany do? [Company X (Nasdaq: XXXX)] provides business integration software to integrate, assemble and optimize available IT assets to drive business process productivity. [Company X] delivers an innovative, enterprise-class business integration platform that incorporates proven integration technology with next generation capabilities into one interoperable set of tools that delivers a unique combination of efficiency, agility and control. @dmscott / #MP2010

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@dmscott / #MP2010 Company Overview Since its founding, Company Y has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Company Y is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.

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@dmscott / #MP2010 Company Overview Since its founding, The Walt Disney Company has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Disney is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.

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Image: shutterstock Whothe hell ARE these people? @dmscott / #MP2010

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@dmscott / #MP2010 Image: Shutterstock / Kurhan Does she REALLY work at your company?

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Hey IBM: Whois the bald headed dude?? @dmscott / #MP2010

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If possible, useemployees @dmscott / #MP2010

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Speak to yourbuyers in their language, not yours… @dmscott / #MP2010

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Parents against reprehensiblemetal music @dmscott / #MP2010

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… links toToyota Matrix @dmscott / #MP2010

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The BACK buttonis the 3 rd most used Web feature . Not quite the average: An empirical study of Web use Weinreich, Obendorf, Herder, & Mayer - University of Hamburg, Germany @dmscott / #MP2010

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@dmscott / #MP2010 Photo: Erin Weed via Flickr

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Old rules of measurement Press Clips Sales Leads @dmscott / #MP2010

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New waysbuyers solve problems @dmscott / #MP2010

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“ Henry Posnersaves the day. B&H is…like the Tina Turner song…Simply the Best.” “ Wow. What a treat to have Henry Posner of B&H here!!!” @dmscott / #MP2010

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South-by-Southwest blogger lounge@dmscott / #MP2010

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Thousands of Bloggers@dmscott / #MP2010

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Hundreds of mainstreammedia stories @dmscott / #MP2010

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@dmscott / #MP2010 “ 34 percent increase in flight bookings.” "The results so far are outstanding, especially considering current economic difficulties.” Preliminary results Peter Lawlor Queensland, Australia State Tourism Minister

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✓ Manage Fear @dmscott / #MP2010

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fear @dmscott / #MP2010

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“ Hang on!…”“ We’re ____________________” “ We can’t put videos on YouTube.” “ We can’t blog.” “ Our customers won’t understand.” “ Our bosses won’t let us.” @dmscott / #MP2010

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“ We want330,000 people to be in Public Affairs.” Colonel Michael G. Caldwell acting director of public affairs for the United States Air Force @dmscott

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@dmscott / #EE09

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@dmscott / #EE09Brand Journalism Photos Videos Social media

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@dmscott / #MP2010 Toilet marketing

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Say “no” todirt @dmscott / #MP2010

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( Exceptcontrol ) @dmscott / #MP2010

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Site: www.DavidMeermanScott.com Blog: www.WebInkNow.com Twitter : dmscott David Meerman Scott @dmscott / #MP2010

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