Sonal Mistry used various media technologies throughout the research, planning, and construction of their music video project. During the AS level, iMovie and GarageBand were used to create a horror opening, which provided foundational knowledge of editing techniques and conventions. For the A2 level project, iMovie was used to edit footage and sync it to the beat and lyrics of a song. Additional software like Photoshop, PowerPoint, and online font tools were used to design ancillary materials like album artwork, advertisements, and establish a brand identity. Sonal discusses editing techniques applied, such as muting audio, color adjustments, and precision editing of transitions. Difficulties with lip syncing and residual audio are also mentioned

1. Evaluation 4 – How did you use
media technologies in the
construction and
research, planning and evaluation
stages?
By Sonal Mistry

2. Throughout the research, planning and
construction of my

3. How have I progressed from AS?
I have found A2 more challenging but interesting to learn a variety of
editing techniques into the processing stages of creating my music video.
Furthermore, the use of different software has enabled me to achieve the
outcome of my ancillary tasks. Due to not taking up Media Studies for
GCSE, from AS I gained knowledge of the typical conventions that are
included in Horror and Thriller openings. During AS the software used to
create our Horror opening was limited as we only used iMovie to edit the
footage filmed and Garage band to create the music in which was played
as a background for our opening. Also the knowledge for editing
techniques and special effects used from AS has expanded during the
course of A2 because I have become acquainted to learning how to edit
my footage to the beat of my chosen song but to also get the timing right
of when I included scenes of lip synchronisation into my music video.
Moreover, throughout A2 I have become aware of how to create a brand
Identity for my chosen unsigned band.

4. The difference in editing techniques
used from AS to A2.
To create my music video using iMovie, I have used different
techniques compared to what I used to create my opening
of a Horror movie.
The different effects I have used are:
• Muting the sound on the footage filmed so that all you can
hear is the song.
• Changing the colour of the footage to add eeriness to my
music video.
• Adding fade in/fade out and blurry transitions.
• Editing the footage to the beat of the song and in time with
the lip synchronisation.

5. What kind of software I have used?
• The creation of my music video was done through the use of iMovie
where I was able to select the clip/scene that I wanted and edit it to
correspond with the beat of the song.
• To design the ancillary tasks of the digipack and the advertisement
for the release of the album I have used:
- Power Point for the creation of the CD, album cover and the back
cover of the digipack.
- Power point was also used to design the advertisement
- I have used Photo Shop to edit the photographs which I took of
the band members to include on my ancillary tasks.
- Microsoft paint was also used for the colouring of the band
members on the CD and insert design.
• I have used a website called font space to create the chosen font for
my brand identity which is included on the ancillary tasks.

6. Altering the sound
So that the sound of the
footage does not appear
whilst playing my music
video, I have muted the clip
by sliding the slide bar of the
volume level to 0%.

7. Changing the colour of the footage.
Increasing the exposure to make
it a little dark
Increasing the contrast so that
the footage would have
contrast between some
colours included on the
footage.
Increasing the saturation of
the footage to make it look
slightly decolourised, this
brought out the eerie
atmosphere of the footage.

8. Adding transactions.
I have used the precision editor so that
the transaction included was shown at the
right time of where I wanted and also the
timing of the transaction.

9. Editing the photographs on Photo
Shop.
Decreasing the brightness
and increasing the contrast.
By using photo shop, I
have edited the
appearance of the
photograph taken so that
there is contrast from
black and white.
Adding a threshold onto
the photograph to create
the black and white image
for my album cover.

10. Creating the font on for my ancillary
tasks.
This website has allowed me to change the colour of the font, the size and the
type of lettering in which I want to include for my brand identity.
I have chosen this font because in my opinion it reflects the genre of indie punk
of my chosen song. It also indicates the quirky style of my chosen band
members.

11. What I found difficult?
• Trying to get the timing right of the lip synchronisation.
In some cases, I found that the lead singer sang the
song faster or slower then how song was actually
played.
• Sometimes the backing sound of the footage kept
playing even when I muted it off the clip. I resolved this
through sharing the music video file onto the desktop
and then I created a new project and imported the
shared file onto the new project. From there I was able
to mute the whole music video and then add the song
in which I haven chosen from an unsigned band called
Edelweiss.

12. Using the internet
I have used the internet to research into the
chosen genre of my song “Fiasco by
Edelweiss”, this is so that I can get my brand
identity right. I have gone about doing this by
looking at other successful existing bands such
as Two Door Cinema Club and Low Vs
Diamond. This enabled me to know and to
gain inspiration for my own digipack design
and advertisement.