1. A2 Media Coursework – Research and Planning
Short Film project
When researching similar products to the ones you’ll be producing:
Short films
You will need to:
a) conduct a textual analysis of the products, looking at the 6
technical areas – mise-en-scene, representations, forms and
conventions, editing and sound
then:
b) consider the contexts of consumption for each product, in other
words the ways in which audiences consume the products (when,
where and who with?).
To help you do this you should type up bullet point notes on the
following questions:
1. How many possible consumption contexts do your researched
products (and by extension your own products) have?
2. What does this mean in terms of the potential target audience?
3. Are there specific conventions that you have identified in your
researched products?
4. How will you use these conventions within the production of your
own product?
5. Is the product you have chosen to create original within the
marketplace or is it placed within a tradition of such products?
All of the notes that you produce regarding the context of your products
will provide essential reference material when you come to writing up
your critical evaluation.
When you have done this you need to move onto:
• Using topic research to pose/answer a question, choose the short
film genre you wish to produce, Drafting storyboards,
scripts/questions to be asked,