Channel 4 aims its main programming at a wide variety of people but targets specific audiences like males aged 18-40 for shows like Rules of Engagement and How I Met Your Mother through its subchannels. Top Boy depicts drug dealers in London and aims to show the damage of that lifestyle, mainly targeting males aged 18-30. Youngers is about two 16-year-old rappers trying to make it in the music industry and the problems that arise from their success, including a secret relationship within the group. ITV aims to attract the biggest possible audience by airing a variety of programming at peak viewership times for different audiences, such as children's shows in the morning and evening for parents with kids in bed.