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1. Presentation about the
RESEARCH

2. What is Research?
• The creation of a new knowledge and or the use
of existing knowledge in a new or creative way.
• It is the systematic enquiry to describe, explain,
predict and control observed phenomenon.
Example:
How individual and business collect and analyze data?

3. Objectives of Research
To gain a familiarity with the
phenomenon or to achieve
new insights into it
To portray accurately the
characteristics of a particular
individual, situation or a group.
To test a hypothesis of a causal
relationship between variable.
Find solution to a theoretical and
practical problems.
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4. 6 Elements of Research

5. ABSTRACT
&
INTRODUC
TION
Abstract:
• It is the concise
statement of the major
element of your
research project.
• A brief summary of a
long piece research.
• Including research
papers and theses.
Introduction:
• A hook to catch the
reader's interest.
• Relevant background on
the topic.
• Details of your research
problem.
• A thesis statement or
research question.

6. Methods
Logic of
inquiry
Method of
data
collection
Ethical
issues
Method
of data
analysis

7. Results:
• The results section should
simply state the findings
• Based upon the information
gathered as a result
• Without bias or interpretation
Conclusion or discussion:
• Restate your research topic.
• Restate the thesis
• Summarize the main points.
• Conclude your thoughts.
Results and conclusion

8. References and APA style
References:
Reference list entries
include the four elements
• Author names (the
group of author
names)
• Date
• Tittle
• Source
APA style:
American Psychological Association
Your paper may also
include one or more
tables and/or figures.

10. Thesis Statement Research Gap
There are 3 main
parts of thesis
statement:
• A Topic
• The Controlling Idea
• The subtopics
A research gap
is a question or
a problem that
has not been
answered by
any of the
existing
studies or
research within
your field.

11. Research Methodology
Example:
Case study is an example of methodology. It is a process
or record of a research into the development of a particular
person, group, or situation over a period of time.
Definition:
Methodology is a proper study or analysis of
all the methods used in the research. In simple
words, methodology is a system of methods and
principles for doing something.

12. Types of Methodology:
Qualitative research is a
research methodology which
deals with understanding human beliefs,
behavior, values and
perceptions of certain social
or non social issues within
their own environmental context.
Quantitative methodology is
the process of collecting and
analyzing numerical data. It
can be used to find patterns,
averages, make predictions,
test causal relationships, and
generalize result to wider
populations.
Types
Qualitative Quantitative

13. Conducting Research
Conducting Research is an inquiry – based
process that involves identifying a question,
Gathering information, analyzing and evaluating
evidence, drawing conclusions and sharing the
knowledge gained.
Example:
Surveys, interview, observations and ethnographic
research.

14. How to Conduct Research?
Research
Process
Identify and
develop your
topic
Find
background
information
Use
catalogs to
find books
Find
internet
Resources
Evaluate
what you
find
There are several steps involved in conducting Research.

15. • Broad area of interest
• Discussion and Brainstorming
• Consider Feasibility
• Define research question
1 Identify and Develop
Your Topic
2 Find Background
Information
• Outline the goals or objective
• Research questions or hypothesis
• Review the literature
3 Use Catalogs to Find Books
and Media
• Utilize library
• Explore Bibliographic Information
• Utilize online catalogs e.g (databases)
Steps Involved in Conducting Research

16. Steps Involved in Conducting Research
4 5
• Start with reputable sources
• e.g (government websites)
• Use academic database
• Cross reference information
• Credibility of the source
• Evaluate study design
• Evaluate media sources
Find Internet
Resources
Evaluate What You Find