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RES 351 Week 3 Discussion Question 1
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Differentiate between the scientific method and applied research. Which
one is most often used in business? Provide an example of either that
might be appropriate from your current or previous place of
employment. You are the manager of a hotel. There have been several
complaints from guests relating to employee attitude. Provide a
description of three different types of research that might be appropriate
for this situation.
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RES 351 Entire Course

RES 351 Week 1 Individual Assignment Current Events in Business
Research Paper
RES 351 Week 2 Individual Assignment Business Research Ethics Paper
RES 351 Week 2 LT Reflection Summary
RES 351 Week 3 Individual Assignment Understanding Business
Research Terms and Concepts Part 1
RES 351 Week 3 Learning Team Assignment Preparing to Conduct
Business Research Part 1

RES 351 Week 5 Team Assignment Preparing to Conduct Business
Research Part 3
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RES 351 Final Exam Guide
) Northwest Airlines applied mathematical models to determine which
customers in its database were currently responsible for most of its
profitability and which customers were not currently profitable but had

similar characteristics to the most profitable customers. Northwest
Airlines utilized _____ to identify these customers.
A. computer programming
B. data warehousing
C. customer relationships management
D. data mining
2) Minute Maid sees research as the fundamental first step in any
business decision, and it created proprietary methods for conducting
research. At what level of the hierarchy of business decision makers
does Minute Maid operate?
A. Top tier
B. Middle tier
C. Base tier
D. Foundation tier
3) Which of the following questions is considered first when discussing a
management dilemma?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best alternative
from the available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?

4) The goal of ethics in research is to _____.
A. ensure that no one is harmed
B. protect researchers from legal liability
C. identify what behavior is appropriate
D. ensure research sponsors fulfill their legal obligations
5) _____ occurs when the participants are told only part of the truth or
when the truth is fully compromised.
A. Coercion
B. Deception
C. Informed consent
D. Debriefing
6) The process of stating the basic dilemma and then developing other
questions by progressively breaking down the original question into
more specific ones is called the _____.
A. research question
B. management-research question hierarchy
C. management dilemma
D. management question

7) The fundamental weakness in the research process is _____.
A. incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
8) Which type of management question asks what do we want to
achieve?
A. Choice of purpose
B. Evaluation of solutions
C. Troubleshooting
D. Control
9) In the Southeast, the potato chip market share held by the Lays brand
is 46%. This is an example of _____.
A. a research question
B. a descriptive hypothesis
C. a relational hypothesis
D. an explanatory hypothesis

10) An increase in hours of television viewing leads to increases in the
sales of snack foods. This is an example of a _____.
A. research question
B. descriptive hypothesis
C. correlational hypothesis
D. causal hypothesis
11) To be categorized as a customer, an individual must have a history
of shopping at the establishment at least twice before the start of the
study with expenditures of more than $10. This is an example of _____.
A. a hypothetical construct
B. a conceptual scheme
C. an operational definition
D. a dictionary definition
12) James is entering data on client gender. Because the values entered
reflect male or female, this variable is _____.
A. discrete
B. dichotomous
C. continuous
D. ratio-scaled

13) Which variable in an experiment is the variable expected to be
affected by the manipulation?
A. Dependent variable
B. Extraneous variable
C. Moderating variable
D. Independent variable
14) Qualitative research seeks to _____ theory while quantitative
research _____ it.
A. examine; interprets
B. build; tests
C. test; understands
D. apply; builds
15) Which of the following is true of quantitative research?
A. It uses a nonprobabilitysampling method
B. Results are generalizable
C. Data analysis is ongoing during the project
D. Sample sizes are generally small
16) The use of a control group in experimentation _____.

A. provides for the manipulation of the independent variable
B. serves as a comparison to assess the manipulation
C. minimizes the cost of experimentation
D. allows for discovery of the average effect of the independent variable
in different situations
17) What is the first step in conducting an experiment?
A. Specify the level(s) of the treatment
B. Choose the experimental design
C. Control the experimental environment
D. Select relevant variables
18) Data originating from studies that are conducted by others and
created for a purpose different from the purpose of the study for which
the data are being reviewed are called _____ data
A. primary
B. secondary
C. quantitative
D. statistical
19) The goal of a formal study is to _____.

A. discover future research tasks
B. expand understanding of a topic
C. test hypotheses
D. provide insight
20) A _____ scale is a scale that scores an object or property without
making a direct comparison to another object or property.
A. ranking
B. rating
C. categorization
D. sorting
21) What type of data is produced by simple category scales?
A. Nominal
B. Ordinal
C. Interval
D. Ratio
22) _____ is the extent to which a measurement tool actually measures
what we wish to measure.
A. Reliability

B. Validity
C. Practicality
D. Significance
23) The list of elements in a population from which the sample is drawn
is known as the _____.
A. sampling frame
B. population extent
C. database
D. sampling base
24) The process of ensuring the accuracy of data and their conversion
from raw form into classified forms appropriate for analysis is called
_____.
A. coding
B. data entry
C. data preparation
D. data measurement
25) _____ involves assigning numbers or other symbols to answers so
that the responses can be grouped into a limited number of categories
A. Editing

B. Data entry
C. Coding
D. Measurement
26) The standard error of the estimate is a type of measure of _____.
A. central tendency
B. accuracy
C. significance
D. standard deviation
27) _____ are summary descriptors of variables of interest in the
population
A. Sample statistics
B. Population parameters
C. Systematic estimates
D. Standard errors
28) The measure of deviation from the mean such that cases stretch
toward one tail or the other is called _____.
A. kurtosis
B. platykurtic

C. skewness
D. ku
29) Which of the research questions/hypotheses below is best answered
using cross-tabulations?
A. What percentage of men and women prefer Brand A over Brand B?
B. What percentage of residents shop at the local grocery store?
C. Is brand loyalty related to brand image?
D. What happens to sales when prices drop?
30) If a difference is not caused only by random sampling fluctuations, it
is said to have _____.
A. resistance
B. statistical significance
C. substantive significance
D. reasonable dot
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What are the essential tenets of the scientific method, and why is the
scientific method important to business research? Toyota has a problem
with unexplained acceleration problems in some of its top models. It
closed down plants and stopped production on several models. What
types of research might Toyota conduct to make these decisions?
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Why is research ethics important in business? Describe the rights and
obligationsof the participant, researcher, and research sponsor? A
data processing analyst for a research supplier finds that a preliminary
computer run of survey results show that consumers love a client’s new
product. The employee buys a large block of the client’s stock. Discuss
the ethical ramifications of this decision. Which research participant or
participants will be harmed by this action?
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RES 351 Week 1 Individual Assignment
Current Events in Business Research Paper
Write a 300-word summary of the business research process by
describing the business research process from your experience in

the workplace or in an article you find through the University
Library.
Format your paper consistent with APA guidelines.
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You are the supervisor of a call center. Lately, there have been many
misdirected or dropped calls. Develop one or two research questions
and three hypotheses that might account for misdirected or dropped
calls. Why must business managers understand the importance of
business research and how it is used in their organizations?
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What are dependent variable and independent variable? Select a library
article that uses the quantitative research method and identify the
dependent variables and independent variable researched in the article.
Provide examples of primary, secondary, and tertiary information
sources at your current place of employment. How has each one been
used?
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Business Research Ethics Paper

Business Research Ethics
Resources: The University Library or the Electronic Reserve Readings
Identify a business research project in your own business or locate a
business research article in the library. This project should be one that
you perceive to be conducted in an ethical manner.
Write a 700- to 1,050-word paper in which you create a set of ethical
research guidelines for the research:

• Summarize the business research project or article.
• What unethical research practices should be avoided in this
project?
• Which particular parties involved in the research could face
injury? What injuries could occur?
• How could unethical behavior in this research affect the
organization, the individual, and society?
• How could the unethical behavior be monitored or resolved if
found to be occurring?
Click the Assignment Files tab to submit your Assignment.

http://www.snaptutorial.com/RES-351/RES-351-Week-2-Individual-
Assignment-Business-Research-Paper%28NEW%29
Find an article using the University Library or in the Electronic Reserve
Readings that discusses unethical business research conduct that has
resulted in individuals or a firm being convicted, or at least tried for,
this conduct. Some examples include the following:

Failing to maintain participants’ confidential information
goods or services
Summarize the article you researched.
Write a 750-word paper in which you address the following questions:
individual, and society?

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RES 351 Week 2 Learning Team
Assignmeparent Pring to Conduct Business
Research Part 1
Resources: The University Library or the Electronic Reserve
Readings
Identify a business research project in your own business or locate a
business research article in the library. This project should be one that

you perceive to be conducted in an ethical manner.
Write a 700- to 1,050-word paper in which you create a set of ethical
research guidelines for the research:
• Summarize the business research project or article.
• What unethical research practices should be avoided in this
project?
• H
• Which particular parties involved in the research could face
injury? What injuries could occur?
• How could unethical behavior in this research affect the
organization, the individual, and society?

ow could the unethical behavior be monitored or resolved if found to be
occurring?
Assignment-Business-Research-Paper%28NEW%29

Find an article using the University Library or in the Electronic Reserve
Readings that discusses unethical business research conduct that has
resulted in individuals or a firm being convicted, or at least tried for,
this conduct. Some examples include the following:
Failing to maintain participants’ confidential information
goods or services
Summarize the article you researched.
Write a 750-word paper in which you address the following questions:

individual, and society?
Preparing to Conduct Business Research: Part 1
Select an issue, opportunity, or problem facing an organization.

Write a 700- to 1,050-word proposal that addresses the following
questions:
• Describe the selected issue, opportunity, or problem facing the
organization.
• Discuss the significance, scope, magnitude, and feasibility of
finding a solution to the issue, opportunity, or problem.
• Justify why the chosen issue, opportunity, or problem facing the
organization is important to be researched and whether it can be solved
with business research.

Click the Assignment Files tab to submit your Assignment
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Collaborate with your learning team to discuss the previous Week’s
objectives.
Discuss how you can apply them to a business setting or situatiovn.
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What is survey research? What are the advantages and disadvantages of
using surveys to collect data? Describe a research situation where
survey research is appropriate and explain why. Jake and 10 other
consumers were invited to participate in a focus group to discuss their
experience with using the Apple® iPhone® mobile digital device.
Develop a set of questions the focus group moderator might ask to gain
a better understanding of their experience.
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Stages of the Research Process

Find at least two business research peer-reviewed articles in the
University Library.
Write a 700- to 1,050-word paper in which you practice identifying the
critical first stage of developing any research study:
• State the purpose of the business research for each article.
• Determine the research questions and hypotheses being researched
in each article.

• Identify the dependent and independent variables being manipulated
or measured in each article.
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Understanding Business Research Terms
and Concepts Part 1

We have another New set of Individual Assignment Understanding
Business Research Terms and Concepts Part 2 (with new Instruction)
which
could be found on this link
Assignment-Understanding-Business-Research-Terms-and-Concepts-
Part-2
Resource: University of Phoenix Material: Understanding Business
Research Terms and Concepts: Part 1
Complete the University of Phoenix Material: Understanding Business
************************************************

.
RES 351 Week 3 Learning Team Assignment
Preparing to Conduct Business Research
Part 1
We have another New set of Preparing to Conduct Business Research
Part 1 Paper (with new Instruction) which could be found on this link
http://www.snaptutorial.com/RES-351/RES-351-Week-2-Learning-
Team-Assignment-Preparing-to-Conduct-Business-Research-Part-1

Select an issue, opportunity, or problem facing your organization.
Write a 700- to 1,050-word paper that addresses the following
questions:
count?
Discuss the significance, scope, magnitude and feasibility of finding a
solution to the issue, opportunity, or problem.

Define the purpose of the research.
************************************************
Collaborate with your Learning Team to discuss the previous Week’s
objectives.
Discuss how you can apply them to a business setting or situation.
Select an issue, opportunity, or problem facing your organization.

questions:
count?
Discuss the significance, scope, magnitude and feasibility of finding a
solution to the issue, opportunity, or problem.
Define the purpose of the research.

************************************************
RES 351 Week 3 Team Assignment
Preparing to Conduct Business Research
Part 2
Build on the business problem identified in Preparing to Conduct
Business Research: Part 1.

questions:
• What are the key business objectives?
• What are the questions that must be researched?
• What are the hypotheses and variables that must be considered?
• What ethical considerations must you take into account?
• Define the purpose of the research.
Click the Assignment Files tab to submit your assignment.
************************************************

During the 2010 Super Bowl® game, the Snickers™ candy bar
campaign was voted the best ad among men and women 18 and older
and youth 18 or younger. The ad featured a neighborhood football game
in which one of the players, who has dwindling energy, is tackled again
and again. His teammates tell him, “You play like Betty White!” The 80-
year-old actress and comedian appears in the ad as the football player
being tackled. If you were the owner of the ADBOWL® website, how
would you draw the sample to measure the best ad that aired during the
Super Bowl® game among the three groups of interest?
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What are the merits of, and problems with the following:
Rating and ranking scales;
Likert and differential scales; and,
Unidimensional and multidimensional scales
Under what conditions would you recommend the following:
o Probability sample
o Non–probabilitysample

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Understanding Business Research Terms and
Concepts Part 1
Understanding Business Research Terms and Concepts: Part 1
Identify two articles in the University Library: one in which the
business
problem is researched using a qualitative design and the other
using a
quantitative design.

Summarize each of the research designs.
Write a 350- to 700-word paper in which you compare and
contrast the
two approaches:
• What are the strengths and weaknesses of each approach?
• How can they be used most effectively in a combined approach?
• Which method is more appropriate for research in your own
business
and functional area?
************************************************

Understanding Business Research Terms and
Concepts Part 2
Resource: University of Phoenix Material: Understanding
Business Research Terms and Concepts: Part 2
************************************************
.

RES 110 Week 1 Primary vs. Secondary Research
RES 110 Week 1 Individual Assignment: University Library and
CWE Questions
RES 110 Week 2 Individual Assignment: Research Proposal
RES 110 Week 2 Research Project Timeline
RES 110 Week 3 Individual Assignment: Prepare an Outline
RES 110 Week 5 Individual Assignment: Final Draft
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RES 351 Week 4 Team Assignment Preparing to
Conduct Business Research Part 3
Build on the work you conducted in Preparing to Conduct Business
Research: Parts 1-2.
Discuss whether your business problem could primarily be solved
using
a qualitative or quantitative research design and also discuss the

benefits of using a both designs in your research.
questions:
• Which design (qualitative or quantitative) will become the
primary
research design?
• How can you most effectively use the power of both designs?
• What are the drawbacks of just using one design to research the
problem?
Discuss the insights each type of design will generate and the
importance of having those insights to solve the business problem.

Click the Assignment Files tab to submit your assignment
************************************************
http://www Discussion-Question-1.snaptutorial.com/RES-
351/RES-351-Week-5-

Describe five descriptive statistics used to explain the basic properties of
variables. Which ones are used at your place of business
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and Concepts Part 2
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Understanding Business Research Terms and Concepts: Part 2
Research at least three quantitative data collection instruments
and sampling methods available to researchers using the text and
additionalresources from the University Library.

Identify two articles in the University Library: one in which the
business problem is researched using a descriptive statistical
method and another using an inferential method.
Summarize each of the data collection instruments, sampling
methods, and the statistical methods.
Write a 1,050- to 1,400-word paper in which you compare and
contrast each of the approaches:
• What are the strengths and weaknesses of each sampling
approach?
• What are the specific situations in which you would choose
to use each of the instruments and designs?

• What are the strengths and weaknesses of each statistical
approach?
• How can they be used most effectively in a combined
approach?
• Which methods are more appropriate for research in your
own business and functional area?
************************************************
and Concepts Part 3

Resource: University of Phoenix Material: Understanding
Business Research Terms and Concepts: Part 3
Research Terms and Concepts: Part 3.
************************************************

Collaborate with your Learning Team to discuss the previous
Week’s objectives.
Discuss how you can apply them to a business setting or situation. s.
************************************************
Build on Preparing to Conduct Business Research: Part 1,
completed in Week Three, and Preparing to Conduct Business
Research: Part 2, completed in Week Four.

Develop or select the instruments your team will use to collect
data.
Describe how you will sample the population:
t is the appropriate sampling size?
Discuss the overall data analysis approach and result reporting:

Combine the three parts of the Preparing to Conduct Business
Research assignment to develop a cohesive research proposal of
no more than 2,450 words.
Include the following elements:
easibility of finding a
solution to the issue, opportunity, or problem
pothesis, and variables

hical considerations
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Build on the work you conducted in Preparing to Conduct Business
Research: Parts 1-3.
Develop or select the instruments your team will use to collect data
and conduct interviews and the appropriate sampling or research
methods for your quantitative design.

questions:
Develop the overall data analysis approach and quantitative and
qualitative result reporting:
• How will you have access to the population to be sampled
or interviewed?
• What are the instruments you will use to collect data or
qualitative information?
• What is the appropriate sampling method?
• What sampling frame will be used?

• What is the appropriate sampling size?
• How will the sample size be determined?
• Which qualitative methods will be used and why?
• Which statistical tests will be used and why?
• How will the results and insights be displayed?
• What conclusions should be made if the hypothesis is found
to be correct or if it is incorrect?
Discuss the timing and resources required to conduct this research
effort and how you will use the insights developed from the study to
influence an improvement in the business process or attempt
further research.

Combine the four parts of the Preparing to Conduct Business
Research assignment to develop a Microsoft® PowerPoint®
presentation of at least 4-6 slides representing a research brief to
senior management.
Include the following elements:
• Business problem being solved through research
• Significance, scope, magnitude, and feasibility of finding a
solution to the issue, opportunity, or problem

• Research question, hypothesis, and variables
• Research design
• Instrument you developed or selected
• Sampling method
• Overall data analysis approach
• Result reporting
• Ethical considerations
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