Training Need Assessment· Department· Date· Department Sup.docx

Training Need Assessment
· Department:
· Date:
· Department Supervisor:
· Desired Program:
Goals
1. What organizational goal is driving this training?
2. What will the benefit be?
3. What is the skill gap?
4. What competencies (knowledge, skills, or attitudes) will this
program need?
5. What evaluation will be used to measure the level of goal
achievement?
Target Population
1. Who will be trained?
2. What is the estimated class size?
3. How many classes will there be and how long will this
training last?
4. What are the knowledge and skill prerequisites?
Type of Training
1. What type of program is being proposed?
2. What media, if any will be used in the training?
Alternatives
1. What will happen if we do not delivering the training?
2. What are the restrictions or limitations for delivering a
program?
3. What other methods may be used to reach the goal (include
limitations and advantages)?
Marketing Research

Copyright© 2010 Amity University
Amity Centre for eLearning
ASSIGNMENT
PROGRAM:
SEMESTER
Subject Name :
Permanent Enrollment Number (PEN) :
Roll Number :
Student Name :
INSTRUCTIONS
a) Students are required to submit all three assignment sets.
ASSIGNMENT DETAILS MARKS
Assignment A Five Subjective Questions 10
Assignment B Three Subjective Questions + Case Study 10
Assignment C 40 Objective Questions 10

b) Total weightage given to these assignments is 30%. OR 30
Marks
c) All assignments are to be completed as typed in word/ pdf.
d) All questions are required to be attempted.
e) All the three assignments are to be completed by due dates
(specified
from time to time) and need to be submitted for evaluation by
Amity
University.
( √ ) Tick mark in front of the assignments submitted
Assignment ‘A’ Assignment ‘B’ Assignment ‘C’
Marketing Research

Assignment A
Q1. Explain in details the process of marketing research
Q2. (a) Give the type of Scale, the following belongs to
1. Temperature measured on Kelvin scale
2. Military Ranks
3. Social Security Number
4. Number of passengers on busses from Delhi to Mumbai
5. Amount of Money collected
6. Dimension’s of a plot of land
(b) Design a questionnaire to study the impulse buying behavior
of consumers in a
grocery store.
Q3. Explain Non Probability sampling methods. Give one
example of each.
Q4. Compare and contrast the exploratory, descriptive, and
causal research designs
Q5. When selecting the use of a neutral alternative in
dichotomous questions what
considerations should be kept in mind?

Marketing Research
Assignment B
Q1. A researcher approaches five golf players for a survey and
asks each of them for
further references to complete the sample. Explain this
technique of sampling and
give another application of the same. Compare it with three
other kinds of sampling
techniques.
Q2. A packaging device is set to fill detergent powder packets
with a mean weight of
5 kg. The standard deviation is known to be 0.01 kg. These are
known to drift
upwards over a period of time due to machine fault, which is

not tolerable. A
random sample of 100 packets is taken and weighed. This
sample has a mean weight
of 5.03 kg and a standard deviation of 0.21 kg. Can you
conclude that the mean
weight produced by the machine has increased? Use a 5% level
of significance?
Q3. The specimen of copper wires draw form a large lot have
the following
breaking) in kg. Weight):
578, 572,570, 568, 570, 572, 596, 544
Test (using Student’s t-statistic) whether the mean breaking
strength of the lot may
be taken to be 578kg. Weight (test at 5 % level of significance).
Case Study
A major television company of India was incorporated in 1963
and in 2000 its
business areas included consumer electronics,
telecommunications, consumer
durables, professional and medical products, power and
components covering over
230 products and services. In the FY 2000 its market
capitalization was a
respectable Rs. 5955 million and the turnover for the group
stood at Rs. 20146.68
million. Till then, the company was showing over 4.5 per cent
improvement over the
previous years. However, in the subsequent years, its
performance started
degrading in the wake of active competition. The company was
particularly worried
about its declining market share of the Television market. They
decided to conduct a

research to tackle the situation.
In light of the above case answer the following:
a.) Define the Research Problem.
b.) Formulate the associate hypothesis.
c.)What type of research should be conducted by the
management to come up with a
decision? Justify your answer.
d.)Use chi-square test to help the company understand and
interpret the
relationship between the dependent and independent variable.
(Critical Value of Chi
Square at 1% level of significance for 4 degrees of freedom =
13.3)
S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
23 24
Profession S S S S S S S S S S S S S S S S S S S S S S B B
Brand
Purchased
X Y Z X Z Y Z X Y Y Z X Z X X Z Z Z Z Z Y Y Y X
S. No. 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
43 44 45 46

Profession B B B B B B B B B B B B B B B B B B B B P P
Marketing Research
Brand
Purchased
X Y X X Z X Z X Z X Z Y Y Y Y Y X Z Z X Y Y
S. No. 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
65 66
Profession P P P P P P P P P P P P P P P P P P P P
Brand
Purchased
Y X X X Y X X X Y Y Y Z Z Z Z Z Z Z Z Z
(Note- S: Service; B: Business; P: Professional)
Marketing Research

Assignment C
Multiple Choice Questions
1. In which scale objective evidence is missing that such scales
measure the concepts for
which they have been developed. We have to rely on
researchers’ insight and
competence.
a) Likert Scale
b) Interval Scale
c) Arbitrary Scale
d) Nominal Scale
2. In which scale the statements are related to one another in a
way that if you have a
favorable response for an item you should also have a
favourable reply for the previous
items.
a) Cumulative Scale
b) Ordinal Scale
c) Arbitrary Scale

d) Interval Scale
3. Likert scales are treated as yielding interval data by a
majority of marketing
researchers
a) True
b) False
4. Which study or survey leads to monitor behavior?
a) Cross-sectional Studies
b) Causal Research
c) Experience survey
d) Longitudinal Studies
5. Main text of the report should have—Introduction, Summary
of Findings, Conclusions
and ____________________. Fill in the space with an
appropriate answer:
a) Appendices
b) Recommendations
c) Bibliography

d) Graphs and charts
6. Which does not form the objective of Research?
a) To achieve new insights
b) To formulate causal relationship between variables
c) To loose familiarity with a phenomenon
d) To test hypothesis for conclusion
7. When one variable determines values of other variables,
_______research design is
used.
a) Causal
b) Exploratory
c) descriptive
Marketing Research
Q8. Size of shoes: 5 6 7 8 9 10 11

No. of persons: 10 20 25 40 22 15 6
Calculate the Mode from the following information.
a) 11
b) 5
c) 7
d) 8
Q9.The mean lifetime of a 100 light tubes produced by a
company is found to be 1,580
hours with standard deviation of 90 hours. Test the Hypothesis
that the mean lifetime of
the tubes produced by the company is 1600 hours. (Calculate)
a) 2.6
b) -2.22
c) -2.8
d) 2.9
Q10.A certain drug is claimed to be effective in curing cold. In
an experiment on 500
persons with cold, half of them were given the drug and half of
them were given the

sugar pills. The patient’s reactions to the treatment are recorded
in the following table:
Helped Harmed No effect
Total
Drug 150 30 70
250
Sugar pills 130 40 80
250
Total 280 70 150
500
On the basis of this data, can it be concluded that there is a
significant difference in the
effect of the drug and sugar pills?
Find the value of Chi- Square at 5% level of significance.
a) 4.5
b) 4.0
c) 5.1
d) 3.5
Q11. Exploratory research is used in Convenience Sampling.
a) True

b) False
Q12.The sampling in which the selection of additional
respondents (after the first small
group of respondents is selected) is based upon referrals from
the initial set of
respondents is called?
a) Convenience Sampling
b) Judgment Sampling
c) Quota Sampling
d) Snowball Sampling
Marketing Research
Q13. Which type of sampling over-rules the possibility of any
essential group of the
population being completely excluded in the sample. It thus
provides a more

representative cross section of the population and is frequently
regarded as the most
efficient system of sampling.
a) Convenience Sampling
b) Judgment Sampling
c) Snowball Sampling
d) Stratified Sampling
14. Marketing Research, is everything except_______
a. Systematic
b. Politically biased
c. Objective
d. Used to assist management in decision making
e. None of the above
15._____ is undertaken to help identify problems that are
perhaps not apparent on the
surface and yet exist or are likely to arise in the future.
a. Problem identification research
b. Segmentation research

c. Problem solving research
d. Marketing information systems
e. Advertising research
16. In order to determine customer needs and to implement
marketing strategies and
programs aimed at satisfying those needs, marketing managers
need information about
_____.
a. Customers
b. Competitors
c. Other forces in the marketplace
d. All of the above
17. Marketing managers need the information provided by
marketing research for many
reasons.
Which of the following is not a reason to need information
provided by marketing
research?

a. Firms have become national and international in scope.
b. Consumers have become more affluent and sophisticated.
c. Competition has become more intense.
d. All of the above.
e. (a) and (b) above
18. The Nielsen Television Index is a set of information of
known commercial value that
is provided to multiple clients on a subscription basis. The
Nielson Index is an example
of _____.
a. Syndicated services
b. Customized services
Marketing Research
c. Standardized services
d. Analytical services
e. Partial services

19. Customized services are________
a. Companies that specialize in one or a few phases of the
marketing research project
b. Companies that use standardized procedures to provide
marketing research to various
clients
c. Companies that collect and sell common pools of data
designed to serve information
needs shared by a number of clients
d. Companies that tailor the research procedures to best meet
the needs of each client
e. Both (a) and (b) above
20. Which one of the following techniques is not a qualitative
research technique?
a. Depth interview
b. Word association
c. Focus group
d. Conclusive research
e. Projective technique

21. Which of the following tasks is not a component of research
design?
a. Design the exploratory, descriptive, and/or causal phases of
the research.
b. Construct and pretest a questionnaire (interviewing form) or
an appropriate form for
data collection.
c. Specify the sampling process and sample size.
d. Develop hypotheses.
22. As compared to primary data, secondary data are
collected_______.
a. Rapidly and easily
b. At a relatively low cost
c. In a short time
d. All of the above
23. Depth interviews are like focus group in all of the following
ways except:
a. Both are unstructured interviews

b. Both are direct ways of obtaining information
c. Both are qualitative research methods
d. Both are one-on-one interviews
e. (b) and (c) above
24. An interviewing process which uses a computerized
questionnaire administered to
respondents over the telephone is known as
a. Traditional telephone
b. In-home
c. Computer-assisted telephone interviews (CATI)
Marketing Research
d. Internet
e. Mall intercept
25. In marketing research, attitudinal data obtained from rating

scales are often treated as
_______ data.
a. Nominal
b. Ordinal
c. Interval
d. Ratio
e. Non metric
26. When used for classification purposes, the ________ scaled
numbers serve as labels
for classes or categories.
a. Ordinally
b. Intervally
c. Nominally
d. Ratio scale
e. Rank
27. The mathematical symbols ‘ X σ ’ and ‘ X S ’ represent a
_____ for the population
and the sampling distribution respectively.

a. Standard error of the proportion
b. Standard deviation
c. Standard error of the mean
d. Median
e. Variance
28. Respondents have been asked to express their degree of
agreement with a series of
lifestyle statements on a 1-to-5 scale, assuming that 9 has been
designated for missing
values, data values of 0, 6, 7, and 8 are out of range. Where in
the data cleaning process
might any out-of range data be caught?
a. Consistency checks
b. Returning to the field
c. Treatment of missing responses
d. Both (a) and (c) are correct
e. Both (b) and (c) are correct
29. Which option for the treatment of missing values involves
the researcher using the

respondents’ pattern of responses to calculate a suitable
response to the missing
questions?
a. Returning to the field
b. Case-wise deletion
c. Substitute an imputed response
d. Substitute a neutral value
e. Pair wise deletion
Marketing Research
30. The linear combinations of independent variables developed
by discriminant analysis
that will best discriminate between the categories of the
dependent variable are _____.
a. Discriminant functions
b. Discriminant scores

c. Characteristic profiles
d. Classification matrix
e. Group centroids
31. Factor analysis is a (n) _____ in that the entire set of
interdependent relationships is
examined.
a. KMO measure of sampling adequacy
b. Orthogonal procedure
c. Interdependence technique
d. Varimax procedure
e. Orthogonal rotation
32. The amount of variance a variable shares with all other
variables included in the
factor analysis is referred to as _____.
a. Communality
b. Total variance
c. Shared variance
d. Percentage of variance

e. Eigen value
33. An analysis technique which uses methods that are
heuristics based on algorithms is
known as.
a. Factor analysis
b. Discriminant analysis
c. Clustering
d. Analysis of variance
e. Regression analysis
34. In which approach to collecting perception data are
respondents often required to rate
all possible pairs of brands or stimuli in terms of
similarity/dissimilarity on a 1-5 scale?
(1 – Most similar, 5 – least similar)
a. Direct
b. Preference
c. Derived
d. Likert

e. In direct
35. Marketing research has often been described as having four
stakeholders. These
stakeholders have certain responsibilities to each other and to
the research project. Which
of the following is not one of the stakeholders?
a. The marketing researcher
b. The respondent
c. The public
Marketing Research
d. The environment
e. The research agency
36. The management decision problem focuses on ________,
while the marketing
research problem focuses on ________.
a. Symptoms; solutions

b. Symptoms; underlying causes
c.
Solution
s; underlying causes
d. Underlying causes; solutions
37. ________ is a type of non-sampling error arising from
respondents who do respond
but give inaccurate answers, or their answers are mis-recorded
or mis analyzed. It may be
defined as the variation between the true mean value of the
variable in the net sample and
the observed mean value obtained in the marketing research
project.

a. Random sampling error
b. Non-response error
c. Non-sampling error
d. Response error
e. Inefficiency error
38. Which of the following is a disadvantage of surveys?
a. Interviewer errors; respondent errors
b. Data is lacking in terms of content, quantity, and quality
c. Data may not be representative; quality of data limited
d. Coverage may be incomplete; matching of data on the
competitive activity may be
difficult

39. Which option for the treatment of missing values involves
the researcher using only
cases or respondents with complete responses for each
calculation?
a. Returning to the field
b. Case-wise deletion
c. Pair-wise deletion
d. Substitute a neutral value
e. Using an arbitrary value
40. Factor analysis is a multivariate statistical techniques used
when, there is
a. Variable interdependence
b. One dependent variable

c. More than one dependent variable
d. Inter object similarity
e. Inter object dissimilarity

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