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GIVING SHAPE
TO D2 & D3
Union Square Workshop #4
February 25, 2015
Agenda
1 Introduction
2 Program
3 Massing
4 Q&A // Activity
INTRODUCTION
4
Our Mission
Collaborate to create a viable and vital
development plan that realizes SomerVision’s goals
for the Union Square neighborhood
Our Schedule
T Station ConstructionT Station Construction
2016 20172015
D2 ConstructionD2 Construction
D2 Design ProcessD2 Design Process
Union
Square
Parcels
Union
Square
Parcels
Dec. 2017
T Station Open
D2 Completion
we are here
Neighborhood
Plan
Neighborhood
Plan
D2/D3D2/D3
start approvals
Development opportunities and realities
Placemaking, Retail, Public Realm, Art
February 4
Creating an Employment Center in Union Square
February 11
Project Realities
February 18
Giving Shape to D2/D3
February 25
1
2
3
4
PROGRAMT
GATEWAY
HOW CAN
DEVELOPMENT
OF D2 & D3
ACHIEVE
COMMUNITY GOALS?
Your Goals
transform Union Square into
dynamic mixed use transit
oriented environment that serves
as an economic engine
SomerVision
complete initial development with
the opening of the Green Line
Station
Community meetings
…demonstrate a sense of
community and place, embracing
and enhancing the existing
eclectic elements
Union Square RFQ
make Somerville a regional
employment center with a mix of
diverse and high-quality jobs
SomerVision
…realize economic growth, foster
new employment opportunities,
create open space and new
housing, add to the existing vitality
Union Square RFQ
utilize land use planning and
zoning to increase the commercial
tax base
SomerVision
Your Goals
1. Create a dynamic
mixed use environment
6. Open with the T Station
5. Preserve authentic
character
2. Create jobs
4. Maximize community
benefit
3. Increase the
commercial tax base
By 2030, Somerville will achieve:
Somerville Union Square
Jobs 30,000 1,800+
Commercial Space (SF) 10,500,000 600,000+
Housing Units* 9,000 6,000 525+ 350+
Affordable Housing Units* 1,800 1,200 105+ 70+
Open Space (Acres) 125 ?
Your Goals
Source: SomerVision
* Increased per Mayor’s recommendation and MAPC, SCC & COS housing report
GOALS
NEW JOBS
NEW NET TAXES
NEW HOUSING
NEW OPEN SPACE
A mix of uses best balances goals
OPEN SPACE SINGLE USE
(e.g., RETAIL)
MIXED USE
+
-
NETIMPACT
Our proposed D2/D3 program
is balanced and produces results…
Employment Space Housing Space
What’s left? Parking
Somerville Union Square D2 & D3
estimates
Jobs 30,000 1,800+ approx. 2,500
Commercial Space (SF) 10,500,000 600,000+ approx. 600,000
Housing Units* 9,000 6,000 525+ 350+ approx. 840
Affordable Housing Units* 1,800 1,200 105+ 180+ approx. 126+
Open Space (Acres) 125 ? approx. 1.26+
Your Goals
JOBS TO HOUSING RATIO: 3 to 1 (2,500 / 840)
Source: SomerVision
* Increased per Mayor’s recommendation and MAPC, SCC & COS housing report
SHIFT THE TAX BASE
PROGRAM GENERATES
$3.4 M+ IN ANNUAL TAXES
= ANNUAL COMPENSATION FOR
53 PUBLIC SCHOOL TEACHERS OR
54 POLICE OFFICERS OR
47 FIRE FIGHTERS
Source: Preliminary fiscal impact analysis, Connery Associates
WE WANT JOBS!
OUR STRATEGY
FOR CREATING
AN EMPLOYMENT CENTER
DRIVES
THE D2 & D3 PROGRAM
50%
of U.S. workforce by 2020
24average age todaypeople
80M 75%
of Global workforce by 2025
Millennials are driving
the future of the workplace
Source: JLL
The innovation economy
is driving commercial space growth
and economic growth
Source: Enrico Moretti, Economist, University of Cal-Berkley; Fullbright Fellow, IZA Young Labor Economist
1 INNOVATION
JOB
Innovation jobs will spur job opportunities
throughout the local economy
5
NUMBER OF ADDITIONAL
LOCAL JOBS CREATED BY
ONE INNOVATION JOB
NUMBER OF METROS ANALYZED
AS PART OF SUPPORTING
ECONOMIC RESEARCH
OF ADDITIONAL LOCAL JOBS
THAT ARE SERVICE JOBS
(I.E., TEACHERS, CARPENTERS, NURSES, TAXI DRIVERS)
320
60%
Source: Enrico Moretti, Economist, University of Cal-Berkley; Fullbright Fellow, IZA Young Labor Economist
ONE
INNOVATION
JOB
People: Attract Innovation Workers
Environment: Create a Vital Urban Transit-Oriented Environment
Cluster: Link to Start-Up Companies, Evolve Innovation Culture
Space: Develop a Continuum of Employment Spaces
Opportunity: Leverage the Development to Create Jobs &
Workforce Development
Employment center strategy
ADD EMPLOYMENT SPACE
Develop a Continuum of Employment Spaces
NEIGHBORHOOD
SERVICES?
OFFICE
What program or uses
should go on D2 and D3?
R&D / LAB
NEIGHBORHOOD
SERVICES?
INCUBATOR
COWORKING
SIZABLE
OFFICE / R&D
DEVELOPMENT
REQUIRES PRE-LEASING
A PRIME THE MARKET
Establish smaller scale co-working location
in existing Union Square space soon
Existing Bldg.
AN INCREMENTAL APPROACH IS REQUIRED
B DEMONSTRATE THE POTENTIAL
Build some speculative office space in
first development phase and lease it up
New Bldg
D2
C ATTRACT TENANTS & LAUNCH A BUILDING
Plan and market a multi-tenant building
or build-to-suit opportunity
New Bldg
D3
HOW DO WE
IMPROVE OUR CHANCES
OF ATTRACTING
AN EMPLOYER
TO PRE-LEASE
IN UNION SQUARE?
“Work space is no longer a line on the Profit &
Loss statement. It’s a key piece of the
environment to create a disruptive business.
Companies are seeking access to young
people, transportation, arts and cultural
density as well as live, work and play
environments. Union Square can provide
exactly that.”
Greg Hoffmeister
Managing Director, T3 Advisors
HOW DO WE
IMPROVE OUR CHANCES
OF ATTRACTING
AN EMPLOYER
TO PRE-LEASE
IN UNION SQUARE?
CURRENT ENVIRONMENT
HOW DO WE IMPROVE THE
ENVIRONMENT?
NEW HOUSING
WILL CREATE THE
CRITICAL MASS, VIBRANCY,
HOUSING OPTIONS & AMENITIES
THAT ARE IMPORTANT
TO EMPLOYERS
HOUSING
Somerville Market Overview 2015Somerville Market Overview 2015
City Population: 79,194
City Households (HH): 33,760
Median HH Income: $68,300
1- and 2- Person HH: 67%
Married Couples w/Kids: 11%
Housing Units: 35,400
Median Housing Value: $468,725
% of Renters: ~ 67%
Sources: Zimmerman/Volk Associates, Inc., The Nielson Company, MAPC
Market-Rate Rental Market – Add Housing
Market Driver
The two largest generations
in American history are
driving housing nationally:
­ Boomers (77M)
­ Millennials (80M)
Union Square Neighborhood
Market Rate Renter Profile
Annual Market Potential
Overall: 3,735 HH
Market-Rate: 1,100 HH
Market Segments
Younger Singles, Childless Couples: 75.9%
Empty Nesters and retires: 12.7%
Families: 11.4%
Housing Preferences
Rental Lofts/Apts: 73.6%
For-Sale Lofts/Apts: 26.4%
Source: Zimmerman/Volk Associates Inc., Analysis of Residential Market Potential in Union Square
IMPROVE ENVIRONMENT:
GREAT PUBLIC REALM
ACTIVATED BY
GROUND FLOOR USES
ADD
OPEN SPACES,
PUBLIC SPACES
Building height will have significant
impact on the open space area
FOOD & RETAIL?
SERVICE?
• Amplify and enhance existing value set
• Local first, local most
• Provide needed/missing services
• Artisans, innovators and makers
• Food as culture
ADD RETAIL
RETAIL FOODSERVICE
ATTRACT EMPLOYERS?
CREATE JOBS?
ADD A HOTEL
HOW MUCH OF EACH USE
SHOULD WE CREATE?
Site Capacity
2009 zoning is a good starting point…
D2
D3
Capacity = 711,800 SF
Land Area = 185,900 SF
FAR = 3.83
Capacity = 764,600 SF
Land Area = 179,600 SF
FAR = 4.26
D2 + D3
Capacity = 1,476,500 SF
Land Area = 365,500 SF
FAR = 4.04
All values are approximate
2009 zoning permits 792 housing
units of housing on D2 and D3
D2
All values are approximate
Site Capacity
…additional commercial density on D3 should be explored
Capacity = 711,000 SF
Land Area = 185,000 SF
FAR = 3.83
D2 + D3
Capacity = 1,700,000 SF
Land Area = 365,520 SF
FAR = 4.65
Capacity = 988,000 SF
Land Area = 179,600 SF
FAR = 5.50
All values are approximate
D3
office / R&D
hotel
retail
housing
680,000
to 805,000 SF
428,000
to 600,000 SF
PROGRAM MIX – D2 + D3
35,000
to 55,000 SF
90,000
to 115,000 SF
150-200
rooms
840 – 925 Units
Employment Space Housing Space
~ 2,500 JOBS
Additional site capacity will accommodate parking
HOW DO WE
MAKE IT HAPPEN?
1COWORKING
EXISTING BLDG
2HOUSING
500 – 525 UNITS
+ RETAIL
3HOTEL / OFFICE
150-200 ROOMS
+ SPEC OFFICE
+ RETAIL
4OFFICE / R&D
+ RETAIL
6HOUSING
340 – 375 UNITS
+ RETAIL
5OFFICE / R&D
+ RETAIL
1
2
3
4
5
6
D2
D3
T
A
B
MARKET OFFICE
/ R&D BUILDING
TO LEAD
TENANTS
PRE-LEASE
MARKET
DRIVEN
?
QUESTIONS?
MASSING
Q&A // ACTIVITY
HOW DO WE
START TO THINK
ABOUT MASSING
ON D3 & D2?
D2/D3 PROGRAM COMBINED
OFFICE
PUBLIC SPACE
RETAIL
HOTEL
PARKING
HOUSING
OFFICE
PUBLIC SPACE
RETAIL
HOTEL
PARKING
HOUSING
PROGRAM AT SCALE OF SITE
OFFICE
PUBLIC SPACE
RETAIL
HOTEL
PARKING
HOUSING
OFFICE
OFFICE
PUBLIC SPACE
PUBLIC SPACE
RETAIL
RETAIL
HOTEL
PARKING
PARKING
HOUSING
HOUSING
D2
D3
D2
D3
D1
D4
Boynton Yards
D5
D6
D7SITE CONTEXT
D2
D3
D3 DESIGN
PRINCIPLES
WHAT USES DID
YOU ASK FOR AND
WHERE SHOULD
THEY GO?
What program or uses
should go on D2 and D3?
R&D / LAB
ADD retail
SERVICES
FOOD HOUSING
NEIGHBORHOOD
SERVICES?
OFFICEOFFICE
TECH
HOW DO WE MAKE
THE STREETSCAPE
MORE ACTIVE?
NO
WHAT
YOU
SAID!
YES
WHAT
YOU
SAID!
HOW DO WE CARVE
OUT SHARED SPACE?
YES
WHAT
YOU
SAID!
YES
WHAT
YOU
SAID!
BLOCK CONNECTIVITY
PROSPECTSTREET
WINDSOR PLACE
GREEN LINE EXTENSION
HOW DOES
OFFICE/R&D
OCCUPY THE
D3 SITE?
Koch Institute . Cambridge, MA
OFFICE SCHEMATICS
35,000 SF FLOOR PLATE ON D3
OFFICE
Koch Institute . Cambridge, MA
OFFICE
Ben Thompson . Design Research Building . Cambridge
OFFICE
OFFICE
Office Lunch Culture on the Big Dig . Boston
D3 OFFICE
PROSPECTSTREET
WINDSOR PLACE
GREEN LINE EXTENSION
D3 HOUSING
PROSPECTSTREET
WINDSOR PLACE
GREEN LINE EXTENSION
NEIGHBORHOOD TUNED URBAN FACADES
PROSPECTSTREET
WINDSOR PLACE
GREEN LINE EXTENSION
D2 DESIGN
PRINCIPLES
WHAT USES DID
YOU ASK FOR AND
WHERE SHOULD
THEY GO?
NEIGHBORHOOD
SERVICES?
OFFICE NEIGHBORHOOD
SERVICES?
INCUBATOR
ADD retail
SERVICES
RETAIL HOTEL
FOOD
HOUSING
OFFICE
HOW DO WE MAKE
PROSPECT ST
ACTIVE?
PROSPECT ST. AND SOMERVILLE AVE.
ACTIVATED WITH RETAIL FRONTAGE
PROSPECT ST.
G
REEN
LIN
E
EXTEN
SIO
N
SOM
ERVILLEAVE.
RETAIL AT STREET EDGE
PROSPECT ST.
G
REEN
LIN
E
EXTEN
SIO
N
SOM
ERVILLEAVE.
STREETSCAPE TEXTURE
PROSPECT ST.
G
REEN
LIN
E
EXTEN
SIO
N
SOM
ERVILLEAVE.
STREETSCAPE TEXTURE + RETAIL
HOW DO WE CARVE
OUT SHARED SPACE?
YES
WHAT
YOU
SAID!
YES
WHAT
YOU
SAID!
YES
WHAT
YOU
SAID!
HOW CAN WE
SHAPE D2?
Paris, France
HOUSING WIDTH
PERIMETER BLOCK65’
NADAA . Macallen Building . Boston
HOUSING WIDTH
DOUBLE LOADED CORRIDOR APARTMENT65’
Somerville, MA
TOWNHOMES & APARTMENT STACKS55’-75’
HOUSING WIDTH
HOW DOES OFFICE,
HOTEL, & HOUSING
OCCUPY THE D2 SITE?
OFFICE
Kanner Architects . Santa Monica California
OFFICE
PROSPECT ST.
G
REEN
LIN
E
EXTEN
SIO
N
SOM
ERVILLEAVE.
STEPPED MASSING HEIGHTS: OFFICE/HOTEL
ACE Hotel . Portland, Oregon
HOTEL
Hilton Garden Inn . Georgetown
HOTEL
HOTEL & OFFICE USERS
ANCHOR SOMERVILLE AVE.
CORNER
TALLER RESIDENTIAL PROGRAM
ANCHORS T STATION CORNER
G
REEN
LIN
E
EXTEN
SIO
N
ANCHORS
PROSPECT ST.
SOM
ERVILLEAVE.
D2 SITE
PROSPECT ST.
SOM
ERVILLEAVE.
PROSPECT ST.
SOM
ERVILLEAVE.
2009 ZONING ENVELOPE
PROSPECT ST.
SOM
ERVILLEAVE.
SETBACK FROM STATION AND WIDEN THE SIDEWALK
PROSPECT ST.
SOM
ERVILLEAVE.
CARVE OUT PUBLIC SPACE
PROSPECT ST.
SOM
ERVILLEAVE.
SHIFT
PROSPECT ST.
SOM
ERVILLEAVE.
ADD CARVE OUTS NEAR T-STATION / INTERSECTION
UNION SQUARE D2 D3GREEN LINE
EXTENSION
STEPPED MASSING HEIGHTS
UNION SQUARE
UNION SQUARE & D2 SITE SECTION
SOMERVILLE
AVENUE
PROPERTYLINE
STATIONLIMIT
35'-0"SETBACK
UNION SQUARE D2 D3NEW
T-STATION
UNION SQUARE & D2 VIEW
KENDAL SQUARE T
UNION SQUARE T
CENTRAL SQUARE T
HARVARD SQUARE T
T
T
T
TOWERS IN RELATION TO T-STATIONS AND SQUARES
UNION SQUARE
PROSPECTHILL
TOWER
PROPERTYLINE
STATIONLIMIT
35'-0"SETBACK
PARKING
HOUSING HOUSING
HOTEL
OFFICE
HOUSING
RETAIL
SOMERVILLE
AVENUE
RETAIL
WASHINGTON
STREET
0'
Scale: 1"= 50'
50' 100'25'
UNION SQUARE . SITE SECTION
PROSPECT HILL
TOWER
D2
Name
BUILDING HEIGHT COMPARISON - BOSTON AREA
0’
100’
200’
300’
400’
500’
600’
700’
800’
City
Built
Height
Floors
FANEUIL HAL
BOSTON, MA
1742
125 FT
3.5 FL
OLD SOUTH
MEETING HOUSE
BOSTON, MA
1792
183 FT
5.5 FL
OLD JOHN
HANCOCK TOWER
BOSTON, MA
1947
495 FT
46 FL
TRINITY CHURCH
BOSTON, MA
1872
211 FT
N/A
JOHN
HANCOCK TOWER
BOSTON, MA
1976
791 FT
60 FL
D2
UNION SQUARE
SOMERVILLE, MA
2017 PROPOSED
200 FT
19 FL
BUILDING HEIGHT COMPARISON - BOSTON AREA
HOW DOES IT ALL COME
TOGETHER?
D3
D2
D3 PROGRAM MASSING
HOUSING
45 blocks
RETAIL
8 blocks
OFFICE
80 blocks
YES YES
YES
YES YES
YES
YES TOO DEEP
TOO TALL
HOUSING
RETAIL
OFFICE
Not enough light and air for a
housing unit
Retail doesn’t do well above the
first story
HOTEL
BREAK FOR
D2/D3
MASSING
ACTIVITY

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