The document discusses the importance of reputation as a foundational element for businesses, emphasizing the need to understand stakeholder perceptions through surveys and data analysis. It outlines methods to define reputation, the value of celebrating positive feedback, and addressing negatives, while adhering to market research ethics. Key deliverables include actionable insights, a shared understanding of reputation, and a motivated team geared towards improvement.

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Sara Shailer
What’s yours?
Reputation matters

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Reputation matters
What are you known for?
• Do the positives outweigh
the negatives?
• And until you ask, you simply
don't know
• And reputation is the
foundation on which you
build everything else
The foundation – firm or otherwise – on which you build
We ask your customers,
staff, donors, investors
and other stakeholders

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Reputation matters
Reputation is multi-faceted.
Key elements include:
• perceptions of the quality of
what you deliver
• how respected you are
• how much your customers
need or want what you
deliver i.e. relevance
Quality, respect, relevance – celebrate, change, action
Once you know your
stakeholders’ perceptions, you
can:
• celebrate (always good to
have some encouragement!)
• change what you need to do
differently
• identify and action
communications gaps

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Honing the brief
Objectives and possible methods
We work with you to define objectives but a key objective may be to establish . . .
‘What is your reputation among key stakeholders?’
Online survey and data analysis
• As well as online surveys we
find interrogating
existing data
provides
insight
Telephone, face to face, focus groups
• We select participants after an
internal workshop made up
from different parts of your
business

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Delivering the research
With professionalism
We choose to operate under the Market Research Society’s
Code of Conduct

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Reporting: highlights
“Here’s what
needs work”“Here’s what
is good”
Summaries: what would your key findings be?

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Reporting: positive words
Getting into the detail: what would yours be?

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Reporting: negative words
Getting into the detail: what would yours be?

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Reporting: clear findings
• The clear presentation of findings enables your team to
engage quickly
We show you the findings simply and clearly
50%
16%
24%
10%
0%
33%
17%
21%
17%
12%
1 2 3 4 5
internal
external

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Reporting: reputation ratings
Breakdown of figures: what would yours be?
2%
5
Excellent
40%
4
Good
34%
3
Average
20%
2
Below average
4%
1
Poor
“How do you rate our call response times?”

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Reporting: specific rating
We can report on
• a business area
• a particular deliverable
• differences between
internal and external
perceptions
• differences between all
your varied audience
groups
What areas and groups of stakeholders interest you?
7%
30%
38%
21%
4%
Internal External
10%
34%
42%
17%
7%
0%
29%
37%
22%
2%
5
4
3
2
1

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Reporting: rankings
What reputation measures would you find most useful?
What you are least successful in
2
3
4
5
6
How you rank against others
1 What you excel in
How you deliver against organisational
objectives
What values and behaviours you project
The competencies which are most valued

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Key deliverables
Actions, a common understanding and a motivated team
© ACCOMPLI | INSPIRING INSIGHT
We deliver:
• key action points
• a common understanding of reputation
through rich, informed decisions
• an informed and motivated team

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01242 260460 www.accompli.co.uk
Because reputation matters
Can we help?