repurposing - Social media day Miami
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This document provides tips for social media professionals on how to repurpose content across multiple online platforms. It recommends planning content by month with topics, goals, and an emotional selling proposition. The key tactic is to create one long core blog post and then reuse parts of it on other channels like emails, Facebook, Twitter, and LinkedIn by extracting headlines, images, and short snippets. This allows professionals to maximize the value of each piece of content and help drive traffic back to their main blog.
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repurposing - Social media day Miami
- 1. The Missing Link The Secret to Repurposing for Social Media Pros How to Plan What to Say, When to Say it, and Where to Say it ONLINE
- 4. @LisaDSparks
- 5. I make the Internet Simple for Savvy Businesses
- 9. Scheduling
- 10. Strong Core
- 12. Lots of Bullet Points
- 14. Highlighted first sentence in paragraph
- 16. Meme Images
- 17. Meme Images
- 18. Meme Images
- 19. Use Canva.com
- 21. Plan for what you’ll say online.
- 22. Here’s what one looks like:
- 23. Month January February March Sales Goal $5,000 $5,000 $5,000 Topic Why copper is better than PVC for enduring plumbing system. Prepare pipes for spring. Preventative maintenance for your plumbing system. Emotional Selling Proposition I’m smart. I’m prepared. I’m prepared.
- 24. Core Blog and/or Pulse Article Title What Your Plumber May Not Be Telling You ... Add this one element to your spring cleaning list - now! Don’t Make the Mistake They All Made ... Email Quick blurb on copper Two emails in a month on pipe prep. Two emails on avoiding plumbing trouble Facebook graphics and memes on benefits of copper pipes. 4 graphics representing pipe prep 2 graphics on prevention Twitter daily tweets from core article use FB graphics and tweet one- liner for each quick video and one-liner
- 25. Core Blog Article Take one blog article and give it multiple lives on other social media platforms.
- 26. Core Blog Article Build the article with multiple uses in (the back of your) mind.
- 27. from Blog to Email Create 2 to 4 emails from the blog article.
- 28. from Blog to Email Make it a short teaser of the blog piece.
- 29. from Blog to Email Include a link back to the blog page containing the core article.
- 30. From Blog to Facebook Create 8 Facebook memes or graphics based on the core blog article.
- 31. From Blog to Facebook Link back to the core blog article.
- 32. From Blog to Facebook Include the Facebook graphic on the page with your blog post.
- 33. From blog to Twitter Break out the core article into at least 10 tweets.
- 34. Blog AND Linkedin Pulse Use one of the Facebook graphics as a Pulse graphic.
- 35. Blog AND Linkedin Pulse Copy and paste the blog content into LinkedIn Pulse.
- 36. Blog AND Linkedin Pulse Include a link back to your blog.
- 37. From Rent to Own You’re Renting Your Online Presence on Twitter and Facebook.
- 38. From Rent to own Online Use your repurposing of content for
- 39. From Rent to own Online getting contact info ...
- 40. From Rent to own Online from your Facebook friends and followers
- 41. From Rent to own Online and Twitter followers.
- 42. Goals for Content Keep financial goals in mind as you create your core blog post.
- 43. Goals for Content Ask yourself, “How does this relate to my financial goals.”
- 44. topics for blog Posts Lean on your Target Audience Profile.
- 45. topics for blog Posts Tap into the challenges of your target audience.
- 46. Emotional Sales Proposition (ESP) ESP is what your audience says to themselves about their challenges.
- 47. Emotional Sales Proposition (ESP) Focus on supplying only solutions as much as possible.
- 48. Example of ESP: Stress-Free I want a stress- free spring at home.
- 49. Example of ESP: Avoid Trouble I hate home repair and want to make sure I don’t have to fix anything.
- 50. the wrap Up! Make your focus connecting with the ESP of your audience and leveraging your following on social media.
- 51. Lisa D. Sparks
- 52. LisaDSparks.com
- 53. I make the Internet Simple for Savvy Businesses
- 54. "Aber Recycling" by Calum Hutchinson - Own work. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Aber_Recycling.jpg#/media/File: Aber_Recycling.jpg By nathanmac87 (Ripped Abs Uploaded by Anastasiarasputin) [CC BY 2.0 (http: //creativecommons.org/licenses/by/2.0)], via Wikimedia Commons "Conversation (5556628632)" by Matt @ PEK from Taipei, Taiwan - ConversationUploaded by russavia. Licensed under CC BY-SA 2.0 via Wikimedia Commons - https://commons.wikimedia. org/wiki/File:Conversation_(5556628632).jpg#/media/File:Conversation_(5556628632).jpg