The document discusses representation in Rihanna's music video for "We Found Love" through a series of questions. It summarizes that the video portrays a young, rebellious couple taking drugs, smoking, and stealing, representing them as carefree and stereotypical youth. The production conforms to stereotypical media ideas about youth.

1. Representations in Music
Videos…
Cliona Martin

2. What is representation?
• How the artist or band is portrayed via music
videos and how it portrays other things in it’s
video.

3. Rihanna – We Found Love
Who is being represented in the music video?
• A young, rebellious couple – taking drugs,
smoking, stealing

4. Rihanna – We Found Love
How are they represented?
• Young, rebellious, care free, stereo-typed

5. Rihanna – We Found Love
What does their representation say?
• Implies they do not care about other opinions
or thoughts. They are happy with themselves
and what they are doing.

6. Rihanna – We Found Love
Any issues being ‘discussed’?
• Sex, drugs, alcohol, smoking, stealing,
gambling

7. Rihanna – We Found Love
What representational concepts are
highlighted?
• A female heterosexual portrayed in the video

8. Rihanna – We Found Love
Who is the representation made by?
• The artist - Rihanna

9. Rihanna – We Found Love
Does the production conform any dominant
ideologies?
• The production conforms stereotypical ideas
of youth by the media.

10. Rihanna – We Found Love
Have any stereotypical representations been
generated?
• Yes, to both characters in the video