A Multi-Channel Approach Leveraging Proprietary Analytics and Social Media Reach

1. County Stats Campaign 2014
A Multi-Channel Approach Leveraging Proprietary
Analytics and Social Media Reach
Prepared by:
Justin M. King
September 30, 2014

2. Facebook Ad
www.facebook.com/JustinKingRealtor

3. Facebook Ad Synopsis
Facebook Ad Campaign Performance
o Facebook ad spending ROI on a $10 promotion:
o 1,945 person reach, 1951 impressions.
o 22 separate page engagements.
o Click-through rate of 0.62%.
o Cost-per-click of $0.83
o 1660 person reach on mobile devices.
o 288 person reach on desktop devices.
www.facebook.com/JustinKingRealtor

4. Facebook Ad Stats
Start Date End Date Campaign Name Reach Impressions Actions Clicks
www.facebook.com/JustinKingRealtor
Unique
Clicks
Click-Thru
Rate (CTR)
Amount
Spent
Cost Per
1,000
Impress
ions
Cost Per
1,000
People
Reached
Cost Per
Click (CPC)
3/3/2014 3/4/2014
Post: "Here's a
video showing the
State of the
Housing..."
1945 1951 22 12 5 0.62% $10.00 $5.13 $5.14 $0.83

5. Facebook Campaign Graph
www.facebook.com/JustinKingRealtor

6. Other Social Media
(no ad spending)
www.youtube.com/JustinKingRealtor

7. Other Social Media
(no ad spending)
https://plus.google.com/+JustinKingRealtor

8. Other Social Media
(no ad spending)
http://www.pinterest.com/JKingRealtor/

9. Campaign Media
www.youtube.com/JustinKingRealtor

10. Campaign Media

11. Campaign Media

12.  A near 2000% increase in views through Facebook.
 Over 50 views with over an hour of watching on
YouTube (as of 10/1/14…graphic shows to 5/31/14).
 Video emailed out to 2000+ email addresses.
 Video also disseminated through:
 Pinterest
 Twitter
 LinkedIn
 Google+
Results