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Representation
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- 2. REPRESENTATION Dictionary the description orportrayal of someone or something in a particular way. "the representation of women in newspapers" We will be looking at how the media represents different groups of people in certain ways and why they do. We will be looking specifically at advertising.
- 3. REPRESENTATION Look at thesetwo images. What phrases come to mind when you seem them? Can you think of any other ‘stereotypes? Can you think of any countertypes (the opposite of a stereotype)?
- 4. REPRESENTATION Stereotyping The definition ofa stereotype is any commonly known public belief about a certain social group or a type of individual. Usually applies to groups of people. Stereotypes are often based on what people ‘believe’ to be true. They are often negative. They are simplified versions of people. Are not usually accurate when applied to individuals.
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- 6. REPRESENTATION Isaac Julien -a media theorist, said that stereotypes are constantly changing to fit into our changing world. These are both images used to epitomise the stereotype of a teenager but at different times in history.
- 7. REPRESENTATION Negative Representation This advertfrom 2007 caused controversy. What do you think it says to the viewer about women? What do you think it says about men?
- 8. This is anadvert from the 1950s. What do you think it says about women? What do you think it says about men? Are these negative or positive representations?
- 9. REPRESENTATION Positive representation What doesthis image say about women? How is it playing on a stereotype?
- 10. REPRESENTATION Find representations of… ●a disabled person ● a Chinese person ● a teenager ● a Scouser ● a politician Assess each image. Is the image a positive or negative representation? How do you know? Does the image use stereotypes or countertypes?