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MS&L ECO Network Capbilities Overview


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MS&L ECO Network Capbilities Overview

  1. 1. MS&L ECO Network Credentials November 2009
  2. 2. <ul><li>Lead PR network in the Publicis Groupe, one of the world’s largest communications holding companies </li></ul><ul><li>Strong and relevant experience in sustainability, energy and environmental policy, green marketing and investments with MS&L global innovation group - ECO Network – driving new category thinking </li></ul><ul><li>2,500 employees in 50 countries; Global ECO Network with dedicated staff around the world </li></ul><ul><li>#1 PR agency in CSR according to Corporate Responsibility Officer Magazine; “Innovation of the Year,” “Best Use of Internet” – PRWEEK; “ Best New Product of the Year” – Sabre Awards </li></ul><ul><li>PR industry pioneer in new media channels along with strength in traditional media </li></ul>About MS&L Group Ecuador Reforestation
  3. 3. About MS&L’s ECO Network <ul><li>MS&L ECO Network </li></ul><ul><li>Full-service global offering specializing in environmental policy, business opportunity and consumer marketing </li></ul><ul><li>Offices in major financial and government capitals and cultural centers </li></ul><ul><li>Market leader helping companies of all sizes communicate their sustainability agenda </li></ul><ul><li>Dedicated energy and environmental communications team in corporate, consumer, digital and financial communications with extensive knowledge and insights </li></ul><ul><li>Influence the “green” political agenda of governments, their regulatory agencies, various departments and agencies, competitors, think tanks, third-party groups and associations, customers, constituents and media </li></ul>ECO Hubs MS&L Washington MS&L California MS&L London
  4. 4. MS&L ECO Services <ul><li>Industry-leading sustainability programs that drive corporate reputation and create business value </li></ul><ul><li>Award-winning cause marketing programs that activate stakeholders for profit and purpose </li></ul><ul><li>Research-based messages that get traction with target audiences and media – online and off </li></ul><ul><li>Coalition and grassroots support and strategy to help advance legislative and regulatory agendas </li></ul><ul><li>Promotion of products, issues, technologies and services </li></ul><ul><li>Reputation management during times of crisis </li></ul><ul><li>Partnerships and influencer outreach </li></ul><ul><li>Thought leadership and CEO positioning </li></ul><ul><li>Employee engagement </li></ul><ul><li>Environmental insights and research </li></ul><ul><li>Digital and social media </li></ul>
  5. 5. Market Opportunity… and Risk <ul><li>Green in Economic Downturn </li></ul><ul><li>- $90 Billion stimulus </li></ul><ul><li>- Focus on carbon & water </li></ul><ul><li>Rising energy costs </li></ul><ul><li>New players </li></ul>Green Run Amok - Greenwashing - Patent applications up - Consumers cynical, confused New American Sensibilities Driving Lifestyle Change - Value and values - New frugality - Health & wellness A New World Order - Supplier demands - Regulation - Accountability - Transparency
  6. 6. MS&L ECO POV: Delivering ROI <ul><li>Sustainability is more than just good corporate citizenship… it’s about driving business value! </li></ul><ul><li>Our value to our clients is in our ability to help them better define and communicate their values. </li></ul><ul><ul><li>As Advisors , we create movements, build reputations and shape authentic green stories to drive business value </li></ul></ul><ul><ul><li>As Advocates , we develop creative programs and strong relationships to build powerful advocates for your product, cause, issue or brand. </li></ul></ul><ul><ul><li>As Activists , we create passionate activists who drive behavior change, support causes and grow business. </li></ul></ul>
  7. 7. Market Leader Driving Transformation #1 Agency in CSR according to Corporate Responsibility Officer magazine “ So if this were the Democratic Presidential race … Manning would be Barack (“change”). Business imitates politics. Or maybe it’s the other way around,” CRO Magazine
  8. 8. MS&L ECO Offerings <ul><li>Proprietary Tools </li></ul><ul><li>ECO Audit including Life Cycle Assessment, responsible purchasing, packaging, energy and water management </li></ul><ul><li>Guiding Principles </li></ul><ul><li>Messaging Process </li></ul><ul><li>ECO Influencer Map </li></ul><ul><li>Multiloguer to track and measures influencer outreach in real time </li></ul><ul><li>Partnership Power Tool </li></ul><ul><li>Product Launch Model </li></ul>
  9. 9. MS&L ECO Specialists Randolph Court Vice President DC Megan Jordan SVP West Coast Sheila McLean Director, North American ECO Network James Cook SVP Toronto Brett Carry SVP New York Donald Martelli Vice President Boston Joel Curran Managing Director Midwest Rob Baskin MD SouthEast