1. Reno Magazine is a well established brand
RGJ.com – Weekly audience
RGJ.com – Weekly audience
All print pubs are typical issue of weekly editions
All print pubs are typical issue of weekly editions
Audience exclusive to that publication.
Audience exclusive to that publication.
Source: Reno Scarborough Market Study – May 2012, R1, Omniture analytics August 2012
Thoroughbred Research Reno Market Study 2011

2. Facts you should know about Reno Magazine
 80% of the readers have lived in the market for over 10 years.
 Reno magazine has a monthly readership 5x higher than Edible
Reno Tahoe magazine (57,669 vs. 12,043)
 59% of Reno Magazine readers are over 50 yrs old.
 88% of Reno Magazine readers have a minimum of a college
degree.
 Over 16,147 readers earn more than
$100,000 a year.
 Over two-thirds of the readers are women.
 Reno Magazine readers are stable,
well educated and high earners.
Source: Reno Scarborough Market Study – May 2012, R1,
Thoroughbred Research Reno Market Study 2011