The document discusses the need for a paradigm shift in how organizations approach data security and protection given evolving threats. It introduces CloudMask, a solution that focuses on data-centric auditing and protection through masking data at the point of creation so that only meaningless masked data moves through applications and networks. CloudMask implements a zero trust model and centralized policy control to ensure data is only accessed based on need-to-know and pre-defined user roles. It provides end-to-end auditing of data from creation to consumption.