SlideShare a Scribd company logo
Adcorp Samples
As employer brand lead, successfully assessed company cultures to create
employee value propositions. Generated new and reoccurring sales of over
$1 million in a previously untapped service offering in three years.
Conducted and analyzed quantitative and qualitative employer brand
research. Led an interactive workshop to finalize and create buy-in on the
final employee value proposition. Developed communication plans to
promote the brand internally and externally.
Partnered with new business and management teams to identify and sell to
new and existing customers. Created a training program and materials to
help account teams sell employer brand services. Industry speaker and
writer.

www.linkedin.com/in/rafshar
Employer Branding Samples
3 Mobile EVP
We invest in becoming better people, because better people think and play
differently. People bring more to 3 than skills – they bring themselves. 3
people are passionate about the 3 community where we celebrate results
and how we achieve them. 3 people have fun changing the world.
A better place to be.
Employer Branding Samples

Led research and creation of 3
Mobile EVP.
Talent targets included retail, call
center and corporate roles.
Outlined and oversaw launch
strategy and development which
included: internal email
announcements, posters, signage,
external website and advertising
updates.
Employer Branding Samples
Employer Branding Samples

St. George Bank – EVP
Our growth in a competitive market; our unique and
friendly team; our “Can do” culture. It all comes
down to passionate commitment, the desire to
engage and the creation of possibility from our
people.
People build success. Success brings reward.
That’s the St. George difference.
Succeed in great company
Employer Branding Samples
Led research and creation of St. George Bank EVP.
Developed launch strategy which included: internal email
announcements, posters, signage, events and brand
guidelines.
Created external communications including print and web
ads, collateral and a careers website. Also developed
internal communications including on boarding emails,
referral program, safety toolkit, ppt templates.
Employer Branding Samples
Employer Branding Samples
Employer Branding Samples
Employer Branding Samples
Employer Branding Samples
Industry Brand Work
Training Work
Training Work
Sales Tools Work
Sales Tools Work
Sales Tools Work

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Adcorp Samples

  • 1. Adcorp Samples As employer brand lead, successfully assessed company cultures to create employee value propositions. Generated new and reoccurring sales of over $1 million in a previously untapped service offering in three years. Conducted and analyzed quantitative and qualitative employer brand research. Led an interactive workshop to finalize and create buy-in on the final employee value proposition. Developed communication plans to promote the brand internally and externally. Partnered with new business and management teams to identify and sell to new and existing customers. Created a training program and materials to help account teams sell employer brand services. Industry speaker and writer. www.linkedin.com/in/rafshar
  • 2. Employer Branding Samples 3 Mobile EVP We invest in becoming better people, because better people think and play differently. People bring more to 3 than skills – they bring themselves. 3 people are passionate about the 3 community where we celebrate results and how we achieve them. 3 people have fun changing the world. A better place to be.
  • 3. Employer Branding Samples Led research and creation of 3 Mobile EVP. Talent targets included retail, call center and corporate roles. Outlined and oversaw launch strategy and development which included: internal email announcements, posters, signage, external website and advertising updates.
  • 5. Employer Branding Samples St. George Bank – EVP Our growth in a competitive market; our unique and friendly team; our “Can do” culture. It all comes down to passionate commitment, the desire to engage and the creation of possibility from our people. People build success. Success brings reward. That’s the St. George difference. Succeed in great company
  • 6. Employer Branding Samples Led research and creation of St. George Bank EVP. Developed launch strategy which included: internal email announcements, posters, signage, events and brand guidelines. Created external communications including print and web ads, collateral and a careers website. Also developed internal communications including on boarding emails, referral program, safety toolkit, ppt templates.

Editor's Notes

  1. Reduced spend in 1st yr by 2/3rds, 30% hire in ERP 600 grad apps in 2 weeks
  2. Reduced spend in 1st yr by 2/3rds, 30% hire in ERP 600 grad apps in 2 weeks
  3. Concept testing
  4. Managed website reskin