The document discusses how the Republican Party is trying to remake its image after losing the 2012 presidential election. It aims to have a more optimistic and unified message that focuses on issues like poverty and appeals to minorities. The party recognizes the need to recruit more diverse candidates and better connect with minority communities. If it fails to successfully broaden its appeal, the Republican Party risks declining in increasingly diverse states like California where the Latino and Asian populations are growing rapidly.

1. REMAKING THE IMAGE OF
THE REPUBLICAN PARTY

4. • 2012 presidential election exit poll: “Which candidate cares about
people like you?” -- Obama got 81 percent of votes

5. HOW IS THE PARTY TRYING TO REMAKE ITSELF?
• Messaging: center it on people
• Optimism and unity
• Recruitment of diverse candidates for office
• RNC outreach initiatives to minorities
• Tackles issues like poverty

6. CREATING UNITY AND EXPANDING THE PARTY
• Paul Ryan: “Instead of playing the identity politics of “our base” and
“their base,” we united people around ideas and principles”
• Jack Kemp: “There really has not been a strong Republican message
to either the poor or the African American community at large”

7. AN OPTIMISTIC MESSAGE
• Marco Rubio: “Here in America, those who once had no hope will give their
kids the chance at a life they always wanted for themselves. Here in America,
generations of unfulfilled dreams will finally come to pass.”
• Arthur Brooks: “There is a lot to be mad about in America today, but we must
never forget that our cause is a joyous one. Conservatives should be
optimists who believe in people. We champion hope and opportunity.
Fighting for people, helping those who need us, and saving the country—this
is, and should be, happy work.”

8. IF THE PARTY DOES NOT SUCCEED IN REMAKING ITSELF ,
IT MAY DIE OFF IN STATES LIKE CALIFORNIA
• California’s future population (PPIC):
• By 2025, 30 percent of the state’s residents will be foreign-born
• Latino and Asian populations will continue to grow, while the white
population will increase very slowly or decline
• Latinos are projected to become the largest racial/ ethnic group in the
state by 2020 and constitute a majority by 2050