NAACP polling data looks at the impact of the Black vote on the 2012 Presidential Election and targeted issues, political affiliations and civil rights issues.

1. NAACP BATTLEGROUND
POLL
____________________________
_
Ben Jealous, President & CEO, NAACP
Silas Lee, PhD Silas Lee and Associates
Matt A. Barreto, PhD Principal Latino
Decisions
November 8, 2012

2. 2012 African American Election Eve
Poll
Four States
1,600 African
American Voters
400 per state
November 1-5
Live callers,
landline & cells

3. SUPPORT FOR OBAMA
AND BLACK INFLUENCE
STATES
93% were “enthusiastic” about the President, 79% “very
enthusiastic”

4. African American Vote for President
Obama in Four States
100
98 99 97 97 98
80
60
40
20
0

5. African American Impact in 2012
 Growth in Black vote since 2004 was crucial

6. African American Impact in 2012
 Growth in Black vote since 2004 was crucial

7. African American Impact in 2012
Additional states
where Black vote
exceeds the
Obama margin
Even more states
where Blacks +
Latinos create a
minority influence
bloc

8. ISSUES IN THE 2012
ELECTION

9. Most Important Issues among African
Americans
What are the 60%
63% 63%
59%
most important 55%
issues facing the Jobs/Econo
my
African Education
American
Health Care
community that
politicians
should address?
23% 22% 24% 22% 23%
24% 24%
23%
22% 19%
• Jobs!

10. Is there a Federal Role in Protecting
Minority Interests?
Definitely Yes Yes No Definitely No
Despite 81% of
African Voting Rights 65% 28% 4%1%
American
voters
embracing Public
67% 29% 2%1%
norms of self- Education
reliance, they
strongly see a Housing
57% 35% 4% 1%
role for the Opportunities
Federal
Government. Affirmative
52% 36% 5% 1%
Action

11. RELATIONSHIP TO THE
POLITICAL PARTIES

12. African American Trust in Parties on Civil
Rights
Are the parties
working hard to
address civil Republica
rights and 7% 32% 55%
ns
equality?
1) Working Hard
Working Hard Just talk Don't care at all
2) Just saying
what
minorities
want to hear
Democrat
71% 18% 2%
3) Don’t care at s
all…

13. Comparing the Parties on
Issues…
Republica
ns
African Working Hard on Poverty 7% Democrat
65% s
Americans
see little Working Hard on Publc 15%
effort from Education 78%
Republicans
11%
on issues of Working Hard on Health Care
84%
importance.
Working Hard on Job 14%
Opportunities 74%
Working Hard to Reduce Mass 6%
Incarceration 30%

14. SUPPORTING CIVIL
RIGHTS FOR ALL
AMERICANS

15. Strong African American Support for
contemporary civil rights issues
Strongly support Support DK Oppose Strongly Oppose
DREAM Act 71% 21% 2%3%
Comprehensive Immigration
53% 27% 7%8%
Reform w/ Path to Citizenship
Same Sex Marriage Equality 27% 23% 9% 31%
Same Sex Marriage Equality
34% 23% 7% 24%
(w/ Religious Exemption)
0% 20% 40% 60% 80% 100%

16. Strong African American Support for
contemporary civil rights issues
Support Same Sex Marriage with Religious Exemption –
by Age
Net support Net oppose Edge
All 57% 31% +26
18-30 67% 26% +41
31-44 62% 25% +37
45-65 55% 35% +20
66 plus 48% 39% +09
Support will only increase as younger voters come into the

17. LOOKING TO THE
FUTURE

18. Democrats Without Obama?
Very enthusiastic
Projected Somewhat enthusiastic
enthusiasm for
Democrats in
2016 AFTER 2012 - With Obama 79% 14% 5%
Obama is
significantly
lower, suggesti
ng a challenge
2016 - Without Obama 47% 32% 18%
for Democrats
and opportunity
for
0% 20% 40% 60% 80% 100%
Republicans.

19. Would you be more likely to vote GOP
if:
GOP took a stand for civil rights/equality GOP nominated Colin Powell
VOTES ON
THE TABLE: 19%
With a better
15% 15%
record or the 14% 14% 14%
13% 13% 13%
right
11%
nominee, GOP
could attract
significantly
more African
American
votes.
Four State Total Florida Georgia Ohio Virgina

20. NAACP BATTLEGROUND
POLL
____________________________
_
Ben Jealous, President & CEO, NAACP
Silas Lee, PhD Silas Lee and Associates
Matt A. Barreto, PhD Principal Latino
Decisions
November 8, 2012